web mastery for authors

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Web Mastery For Authors Kavit Haria www.InsiderMusicBusiness.com www.InsiderWorkshops.com

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http://www.insiderworkshops.comKavit Haria shares his strategies for monetizing your book online via this Web Mastery for Authors presentation. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.

TRANSCRIPT

Page 1: Web Mastery for Authors

Web Mastery For Authors

Kavit Hariawww.InsiderMusicBusiness.comwww.InsiderWorkshops.com

Page 2: Web Mastery for Authors

www.InsiderWorkshops.com

When You Harness The Power Of The Internet, Your Sales

Will Increase And Your Message Will Reach More People Faster.

Page 3: Web Mastery for Authors

www.InsiderWorkshops.com

Web Marketing Is1) Creating An Online Presence2) Driving Visitors To Your Site3) Engaging Them With Compeilling Content4) Converting Prospects Into Customers5) Tracking & Measuring Everything

Page 4: Web Mastery for Authors

www.InsiderWorkshops.com

“How To Create The Best Book Website”

Page 5: Web Mastery for Authors

www.InsiderWorkshops.com

Two GroupsFor Book Prospects

For Book Customers

Page 6: Web Mastery for Authors

www.InsiderWorkshops.com

Book ProspectsThe purpose of this site is to turn your visitors

into book owners. Nothing else.

No distractions.

Page 7: Web Mastery for Authors

www.InsiderWorkshops.com

Book CustomersThey already have the book. Feed them with more resources. Sell them other things.

Page 8: Web Mastery for Authors

www.InsiderWorkshops.com

BLOG

SQUEEZE PAGE

SALES PAGE

THANKS PAGE

TRAFFIC

AWEBER

Page 9: Web Mastery for Authors

www.InsiderWorkshops.com

Web Marketing Is1) Creating An Online Presence2) Driving Visitors To Your Site3) Engaging Them With Compelling Content4) Converting Prospects Into Customers5) Tracking & Measuring Everything

Page 10: Web Mastery for Authors

Traffic Generation

Page 11: Web Mastery for Authors
Page 12: Web Mastery for Authors

First, What Is Marketing?

Page 13: Web Mastery for Authors

Marketing Is About Two Things: Customer

Acquisition and Customer Nurturing.

Page 14: Web Mastery for Authors

Marketing Is About The Transfer Of Passion And

Emotion From You To Your Prospect.

Page 15: Web Mastery for Authors

Marketing Revolves Around Three Things:

Market, Medium, Message

Page 16: Web Mastery for Authors

Marketing Is About Communicating What You

And Your Business Are About

Page 17: Web Mastery for Authors

Marketing Is About Telling Your Prospects What Value

You Have To Offer Them

Page 18: Web Mastery for Authors

www.InsiderWorkshops.com

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