Ultimate Guide to SEO

Following these guidelines will help Google find, index, and rank your site.

Even if you choose not to implement any of these suggestions, we

strongly encourage you to pay

very close attention to the "Quality Guidelines,“

Source: Google Web Master Guidelines

Google Web Master Guidelines

“ Make a site with a clear hierarchy ”

So that its easy for Users and Search Engines …..

Example:

Food

Indian Chinese Mexican

Make a site with a clear hierarchy and

text links

Use text links instead of image. Why??

Accessibility, Ease of use

Example

Every page should be reachable from at least one static text link

Offer a site map. If the site map has large number of links, break the site map into multiple pages.

Organized by Sections

Create a useful, information-rich site, and write pages that clearly and accurately describe your content

Keywords

search engine determines what a website is about is the words

used within it

Make sure that your <title> elements and ALT attributes are descriptive and accurate

Image Labeler

Example: h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l

h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h ri s t % 2 0 u n i v e r s i t y % 2 0 s e o

Example

Images

Try to use text instead of images to display important names, content, or links.

Example

Grilled Tandoor Barbeque Chicken

Indian FoodSamosa with Chutney

Tandoor Barbeque Chicken

Check for broken links and correct HTML

Make pages primarily for users

Avoid tricks intended to improve search engine rankings

Don't participate in link Schemes to increase your site's ranking. Avoid links to web spammers or "bad neighborhoods"

Don't use unauthorized AUTOMATED programs to submit pages

Avoid hidden text or hidden links.

Don't use cloaking or sneaky redirects.

Don't send automated queries to Google.

Don't load pages with irrelevant keywords.

Don't create multiple pages, subdomains with duplicate content.

Don't create pages with malicious behavior, viruses, trojans,

Avoid "doorway“ or other "cookie cutter" approaches with little

or no original content.

If your site participates in an affiliate program, make sure that

your site adds value.

Photo Credits

http://www.flickr.com/photos/martosc/

http://www.flickr.com/photos/picturetunes/

http://www.flickr.com/photos/uwehermann

http://www.flickr.com/photos/ergonomic

http://www.flickr.com/photos/bwalsh