web marketing strategies for artists, musicians and other creative entrepreneurs
Post on 21-Oct-2014
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http://marketingmonsoon.com "Art Meets Business Meets Internet:4 Unbreakable Rules of Internet Marketing for Creative Entrepreneurs"TRANSCRIPT
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www.MarketingMonsoon.com
Art Meets Business Meets Internet
by
Jayne Burch
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What Do You Want?What is the result you seek with marketing your creative business online?
___________________________________________________________________________________________________________________
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Art Meets Business Meets Internet
The similarities/differences between offline and online marketing
4 “Unbreakable” Rules of Web Marketing
4 Strategies you must use to get what you want from your online marketing efforts
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My StoryLong ago and far away…
Psychotherapist
Coach
Musician
WebBizDiva
Web Marketing Strategist
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The Biggest Mistake…Equating Marketing online with putting up a website
Consider this: More people getting buying
advice online 500 Million plus ACTIVE
Facebook users 25% of all music industry
revenues are now online 30 Million hours of Video watched
Daily on YouTube
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Four Unbreakable Rules
1. Know Who and Where
2. Know What They Want
3. Give Them What THEY want
4. Systematize
#1: Know WHO they (the people you want to attract) are and where they hang out ONLINE
Who are your biggest fans? Gender Income Interests Activities Profession Characteristics
How does knowing “who” help you to know “where” to find them online?
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Where do your customers hang out offline
Where do your customers hang out online?
Art showsGalleriesCoffee shopsAround Artsy
Friends_____________________
___________________________________________
FacebookLinkedInTwitterImageKindEtsyMusicForteYelpFlickr
Offline and Online Business
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www.MarketingMonsoon.com
Four Unbreakable Rules
1. Know Who and Where
2.Know What They Want
3. Give Them What THEY want
4. Systematize
Creating your art is all about you
Selling your art is all about them Know what they want to feel Know what they want to
experience Know their preferences Know the language they use to
describe what they want
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www.MarketingMonsoon.com
Four Unbreakable Rules
1. Know Who and Where
2. Know What They Want
3.Give Them What THEY want
4. Systematize
Give them want THEY want not what you THINK they want Interact Make it easy to make requests Ask what they like best, want
more of, etc.
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www.MarketingMonsoon.com
Four Unbreakable Rules
1. Know Who and Where
2. Know What They Want
3. Give Them What THEY want
4. Systematize
The Internet can be a time drain or a time saver Set up a “lead” (prospective
customer) capture system Create an email list Automate your follow up Be strategic about what you do
online – separate personal and profession internet activities
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www.MarketingMonsoon.com
Online Business Goals:
People =Traffic
Buying = Conversion
$$$
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www.MarketingMonsoon.com
4 Strategies to for Making Money Online
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www.MarketingMonsoon.com
4 Strategies to for Making Money Online
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www.MarketingMonsoon.com
4 Strategies to for Making Money Online
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www.MarketingMonsoon.com
4 Strategies to for Making Money Online
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www.MarketingMonsoon.com
Summary: To Successfully Grow Your Creative Business Online:
Follow the Unbreakable Rules Know Who and Where Know What they Want Give them What they Want Systematize
Be Strategic Find your Market and the Keyword Phrases they Use Get in the Way – Build a Keyword-Rich Web Presence Build a Loyal Following (and an email list) Monetize with Digital Products
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www.MarketingMonsoon.com
Resources:
“Constant Content: 7 Steps to Publishing Online and Offline to Grow Your Business”
http://tinyurl.com/23rxhg8“Continuous Clients and Cash
Self-Study Course” Learn how to set up a Lead Generation
System to easily and effortlessly attract and engage your ideal customer.
How to conduct Keyword Research Set up a completely optimized website
in less than 24 hours
http://tinyurl.com/23rxhg8
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www.MarketingMonsoon.com
Resources
Web Strategy Session A one-on-one web presence
evaluation and strategy planning session
Scope of work for a lead generation system
Recommendations for upgrading your current website and/or social media strategy
http://tinyurl.com/23rxhg8