web marketing at ied 2009

web marketing

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web marketing


I. yesterday and today

web marketing


I. yesterday and today II. usability vs. creativity

web marketing


I. yesterday and today II. usability vs. creativity III. useful tools

web marketing


I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up

web marketing


I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009


web marketing



ARPANET

web marketing



ARPANET

The initial problem was to connect the main large computers most of which ran different operating systems. The decision was made to define an Interface Message Processor (IMP) that would sit in front of each large computer

web marketing



ARPANET

The initial problem was to connect the main large computers most of which ran different operating systems. The decision was made to define an Interface Message Processor (IMP) that would sit in front of each large computer

arpanet, 1971, us

web marketing



web marketing



BBS

web marketing



BBS

A Bulletin Board System, or BBS, is a computer system running software that allows users to connect and login to the system using a terminal program.

web marketing



BBS

A Bulletin Board System, or BBS, is a computer system running software that allows users to connect and login to the system using a terminal program.

starting 1972, Berkeley California

web marketing



web marketing



BBS - graphics

web marketing



BBS - graphics

During the late 1980s and early 1990s, most BBSes used ANSI to make elaborate welcome screens, and colorized menus, and thus, ANSI support was a sought-after feature in client programs. The development of ANSI art became so popular that it spawned an entire BBS "artscene" subculture devoted to it.

web marketing



BBS - graphics

During the late 1980s and early 1990s, most BBSes used ANSI to make elaborate welcome screens, and colorized menus, and thus, ANSI support was a sought-after feature in client programs. The development of ANSI art became so popular that it spawned an entire BBS "artscene" subculture devoted to it.

around ‘80s, us

web marketing



web marketing



BBS - community

web marketing



BBS - community

.....as BBSes became more widespread, there evolved a desire to connect systems together to share messages and files with distant systems and users. The largest such network was FidoNet.

web marketing



BBS - community

.....as BBSes became more widespread, there evolved a desire to connect systems together to share messages and files with distant systems and users. The largest such network was FidoNet.

fidonet ‘80s, us

web marketing



CYBERECONOMY

Bay area employees 70/93

Time 1978

web marketing



web marketing



web explosion

web marketing



web explosion

internet and web

web marketing



web marketing



INTERNET

web marketing



INTERNET

FEDERAL NETWORKING COUNCIL RESOLUTION: "Internet" refers to the global information system that --

web marketing



INTERNET

FEDERAL NETWORKING COUNCIL RESOLUTION: "Internet" refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...;

web marketing



INTERNET

FEDERAL NETWORKING COUNCIL RESOLUTION: "Internet" refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP)

web marketing



INTERNET

FEDERAL NETWORKING COUNCIL RESOLUTION: "Internet" refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP)(iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein.

web marketing



INTERNET

FEDERAL NETWORKING COUNCIL RESOLUTION: "Internet" refers to the global information system that -- (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP)...; (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP)(iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein.

amazon.com, 1995

web marketing



web marketing



yahoo.com, 1995

web marketing



yahoo.com, 1995altavista.com, 1995

web marketing




portal

web marketing




portal search engine

web marketing



web marketing



copyleft

web marketing



copyleft

internet explorer, 1995

web marketing



copyleft

internet explorer, 1995netscape, 1995

web marketing



copyleft


copyright

web marketing



copyleft


copyrightcopyleft

web marketing



copyleft


copyrightcopyleft copyright

web marketing



web marketing



word wide web - www

web marketing



word wide web - www

computer network consisting of a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext

web marketing



web marketing



hypertext

web marketing



hypertext

machine-readable text that is not sequential but is organized so that related items of information are connected

web marketing



1996: what about web graphics ?

web marketing



web marketing



web graphics: html to flash

web marketing



web marketing



web advertising: the publisher view

web marketing



web marketing



web explosion

web marketing



web explosion

new economy

web marketing



web marketing



new economy - the dot-com’s era

web marketing



web marketing



web explosion

web marketing



web explosion

open source

web marketing



web marketing



open source

web marketing



open source

describes a broad general type of software license that makes source code available to the general public with relaxed or non-existent copyright restrictions.

web marketing



web marketing



Free contents and services

web marketing



web marketing



web explosion

web marketing



web explosion

web 2.0

web marketing



web marketing



web 2.0

web marketing



web 2.0

refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration

web marketing



video

blog

pictures

web marketing



user generated contents

video

blog

pictures

web marketing



user generated contents

Its use for a wide range of applications including problem processing, news, gossip and research reflects the expansion of media production through new technologies that are accessible and affordable to the general public.

video

blog

pictures

web marketing



friends

jobs & opportunities

interests

blogging

web marketing



social networkingfriends


interests

blogging

web marketing



social networking

... a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade..

friends


interests

blogging

web marketing



web marketing



UCG Revolution

web marketing



web marketing



UCG Revolution

web marketing



web marketing



my world !

web marketing



1983 to 2006

web marketing at ied 2009

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