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Get Web Form

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What are they?Any page on a website that overtly captures users’ data Forms we fill out to take part in an offer or to have someone contact us in regards to something we’ve found interesting

Web forms

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3 main elements:

ContentCreativeFunctionality

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Elements of content

Two schools of thoughtRestate entirely the value of the offer and what the user will be downloadingLeave the landing page devoid of any text, except that which is referring to the required boxes

Our ExperienceThe second option is often times the best methodIf you’ve already explained what the offer is and why it’s valuable, restating this information is a waste of time

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Elements of creative

Simplest aspectMost often complicated by companiesIt should mirror the look and feel of your websiteShould be a short production for designers

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Elements of functionality

Includes questions you ask people before they hit submitTwo main interested departments

SalesFollow up on leads submitted via the web form and want to know the most minute detail of every contact that completes the formThe more information a salesperson has, the more successful he or she can be in closing a deal

MarketingThe success of their efforts will be judged by the number of people who fill out the formThey want as few barriers as possible between the contact and the offer

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Elements of functionality continuedReconciliation between sales and marketing

Make a list of questions a salesperson NEEDS to knowThe more attractive and valuable an offer, the more questions you can askDon’t ask a question whose answer you don’t need to know to follow up with the lead

How web forms integrates with your sales force automation tool and marketing automation tool

If you can’t integrate all three, integrate twoEnsure prompt follow upThe sales team must make contact with the lead

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Call to action

Full report - http://crunk.starrtincup.com/webformsWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400