DEVELOPMENTBANK OF NAMIBIA

The

H O W W E B U I L T A L E A D -G E N E R A T I N G B U S I N E S S

D E V E L O P M E N T T O O L

A C L I E N T T H A T ’ S B O T H A B A N K A N D ` D E V E L O P M E N T I N S T I T U T I O N M E A N SC O N T E N T — A N D L O T S O F I T . W H E N D E V E L O P M E N T B A N K O F N A M I B I A ( D B N ) ,N A M I B I A ’ S P R E M I E R D E V E L O P M E N T F I N A N C E I N S T I T U T I O N , C A M E T O U S T OD E F I N E A N D O P T I M I S E T H E I R W E B S I T E , W E K N E W I T ’ D T A K E A N O V E R H A U L

O F D E S I G N , B U I L D , A N D T H E P R E S E N T A T I O N O F T H E A B U N D A N TI N F O R M A T I O N T H A T C A M E A L O N G W I T H I T .

THE STRATEGY

D B N ’ S W E B S T R A T E G Y W A S L I M I T E D T O D E S K T O P , W I T H AD I S J O I N T E D D E S I G N A N D U S E R E X P E R I E N C E . T O R E E L I N M O R E

I N T E R E S T E D E N T R E P R E N E U R S , O U R S T R A T E G Y W O U L D F O C U SA R O U N D R E V A M P I N G T H E L O O K A N D F E E L , R E O R G A N I S I N G T H E

A R C H I T E C T U R E O F A L L T H E C O N T E N T , A N D M A K I N G T H E I R S I T EE X Q U I S I T E A C R O S S A L L D E V I C E S .

“It ’s essential to spend time uncovering

real business goals with our clients . We

took the time to dive into Development

Bank 's goals and identified a big need for

better tracking of all of

the bank ’s online marketing efforts . Now,

they have a better understanding of how to

use their marketing dollars more

efficiently .”

- Carl Pesat, Account Lead @ Space Dimensions

8 weeks of

development

20 hours of

discovery &

UX

RESPONSIVE DESIGN

We wanted to be accessible to entrepreneurs

wherever they are - computer, phone or tablet.

- Patrick Michael, Web Development

@ Space Dimensions

CONTENT IS...KILLER

The biggest challenge WE HAD with this project was content: gatheringit, OPTIMISING it, and organising it. Not only was the DBN marketing teaminvolved, but information and approvals had to be mustered fromdepartment heads. That’s a lot of people, and a lot of back-and-forth.

Analytics AuditPrimary Research Information Architecture (IA)User Experience (UX) DesignResponsive Web Design

Content Strategy &CopywritingSearch Engine OptimiSation(SEO)Front-End DevelopmentCustom CMS IntegrationOngoing Strategy & Support

A PROJECT THIS COMPLEX REQUIRED A FULLRESEARCH & PLANNING PHASE, WITH BIG

EXECUTION

In order to connect users to DEVELOPMENT

BANK’s Informational content and resources,

we needed to first understand whom exactly

their audience consisted of, and their current

online visitors’ behaviour patterns.

7

Through traffic analysis and USER RESEARCH, we

landed on seven user personas (Tender

Entrepreneurs, Franchisees, Local Authorities,

Government Employees [SOE], Prospective

Investors, Logistics & Trade Coordinators,

Property Developers) and respective user journeys

that informed our architecture and design

decisions that followed.

USER PERSONAS

22 PAGE DECREASE IN

SITE SIZE

INTRODUCING A HUMAN ELEMENT WHILEFOCUSING ON DEVELOPMENT BANK'S VALUES

BROUGHT NEW LIFE TO THEIR ONLINEPRESENCE.

“The site is an information tool. We learned that current

entrepreneurs and users spent weeks searching for

requirements and information just to apply, so we needed

to aggregate that content. Each sector now has a

comprehensive page with a quick-jump tab menu that offers

all the relevant products and requirements prospective

entrepreneurs need in one convenient place.”

- Alan Mwangi, Copy Writer & UX Architect

@ Space Dimensions

REDEFINING THE BRAND

We kicked off the second phase with

design schemes and establishment of

brand voice and tone. Visually, our

approach was to find the right balance

between clear type, high quality

original photography to convey the

unique feeling of taking a step into the

bank, and a grid structure allowing

for a lot of content across a variety

of devices.

COLOR PALETTE ICONOGRAPHY

TYPE STYLES

Sans serif

The end product? a robust and responsivelead-generating business tool

p: +264 61 402 757

f: +264 886 38121

m: +264 81 845 8444

w: http://www.spacedimensions.com.na

a: Shop no 3, Trift Towers,

Ausspanplatz

Windhoek, Namibia