web analytics tools
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TRANSCRIPT
Web Analytics Tools
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 2
Agenda
3
1Type of Tools
Features
Comparison of Tools
Web Analytics
2
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Types of Web Analytics Tools
Web Analytics Tools
Paid Free
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Visual Display of the Tools
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Omniture
Social Media Analytics
Video Analytics
Web 2.0 Effectiveness
Crucial to fast and flexible data analysis
Mobile Analytics and Mobile Reporting
Allow visualize and understand the flow of traffic through site
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Webtrends
Up-to-the Minute Website Analytics
Get flexible reporting, unlimited dashboards
Mobile Analytics
Social Media Analytics
Filter traffic by IP Address
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Google Analytics
Advertising ROI
Cross Channel and Multimedia Tracking
Sharing and Communicating
Data Visualization
Google Integration and Reliability
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Clickstream / Pathing – On a Scale
Visitor coming from “Previous” and going
to “Next” Page
Cumulative Click Paths
Page-wise Clickstream
Omniture Sitecatalyst
GoogleAnalytics
Webtrends
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 9
What Products do Customers Use?
Source: www.digitalvinci.com
Free tools Google Analytics – 94% Yahoo Analytics – 11%
Paid tools Omniture - 28% Webtrends – 17%
Data Classification
Thank you
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