web analytics 101 - getaway travel blog conference 2012
DESCRIPTION
An introduction and overview of Web Analytics, touching on SEO & PPC, presented at the Getaway Travel Blog Conference 2012 in Cape Town, South Africa.TRANSCRIPT
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Where do they come from, where do they go?...
…or Web Analytics
(& a bit of Wordpress, SEO & PPC)
@josephclawrence
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What we’ll look at
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• Intro. The Bird’s Eye View. • Why Bother? • Web Analytics 101 • Who are they? • Where do they come from? • What do they do?
• Heat Mapping & Visualisations • Wordpress
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Intro. "The bird’s eye view."
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A Visitor (unique)
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A Pageview
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A Visit
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Bounce Rate
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Time On Site
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Why bother?"
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Know your audience.
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‘If you can measure it, you can manage it’ - somebody lame (not me)
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Cash."
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Web Analytics 101."
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Who are they?"
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Where do they come from?"
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Language."
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Technology."
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The source."
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Search."
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Campaigns."
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Social."
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What "do they do?"
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Content."
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Conversions."
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Goals."
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Events."
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Heat maps"& data visualisation."
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h/p://www.crazyegg.com
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h/p://flow.mixpanel.com
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h/p://flow.mixpanel.com
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h/p://flow.mixpanel.com
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h/p://wordpress.org/extend/plugins/google-‐analy>cs-‐for-‐wordpress/
• Logged in users • Author name • Single category • All categories • Tags • Publication year
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h/p://wordpress.org/extend/plugins/google-‐analy>cs-‐dashboard/
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h/p://wordpress.org/extend/plugins/google-‐analy>cs-‐dashboard/
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