web 2.0/gov 2.0 created by bill finnerty cumberland county, pa may 2009

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  • Web 2.0/Gov 2.0Created by Bill FinnertyCumberland County, PAMay 2009

  • What is Web 2.0?"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. (Wikipedia, May 2009 - http://en.wikipedia.org/wiki/Web_2.0#Definition )

  • What is Gov 2.0?Government 2.0 is using Web 2.0 tools to improve government communications, access, and transparency.

  • Why is it significant?

  • What are the tools?Social Media

    Photo Sharing

    Video Sharing

  • What are the tools? (cont)RSS feedsBlogs

    Virtual Worlds

    Social Bookmarking

  • What is the goal?The Countys goal is to improve communication between employees, departments, and citizens to more effectively collaborate in providing the best solutions possible.

  • How do we achieve the goal?StrategizeTransform your thinking on communicationCheck out existing uses by County departmentsStart using the tools yourself

  • Strategize!Take Steps to Prepare in AdvanceDefine Your Business NeedsDefine Your Business DriversDefine Your Target Audience and Where you will be using Web 2.0?Determine What Web 2.0 Tools will help you accomplish your business needs

  • Transforming Communications 200x 200x 200x 200x 200xEmployee and leadership engagementTwo-way communicationsAligned communicationsBasic communicationsDirect, one-way communicationsSolid, basic toolsLimited feedbackRecognized strategic importance of ICEstablished Internal Communications Program Management OfficeCoordinated messaging across ChannelsIncreased IC effectivenessEngaged Senior Leaders as key communicatorsLaunched centralized website, regular newsletter and tools enabling managers to communicate more effectivelyExpanded strategy coverageEmployee feedback channelsDevelop communications tools to empower employees to better meet customer needsEstablish horizontal and vertical communicationsIntegrated strategy, brand, culture, and communicationsInitiated benchmarking to measure ROIToday: Leading Through ChangeSynchronized with HRIntegrated into leadership developmentDesigned to strengthen employee engagement and build culture of excellenceEvaluated against service metrics and TCEAccelerating growth through strategic communicationsContinuous communications

  • Current County Uses of Web 2.0 Social MediaCumberland Countys Facebook pageCumberland Countys Twitter pagePhoto Sharinghttp://pa-cumberlandcounty.civicplus.com/PhotoGallery.asp?FID=72 Video SharingCASA YouTube videoRSS feedshttp://www.ccpa.net/rss.asp BlogsJonelles blogmy blogProject and Department SharePoint SitesIMTO SiteKronos Project Site

  • Ways to get startedCreate a Twitter account and start following your favorite news or sports personality or Cumberland CountyCreate a govLoop account, this is a site that is for professional networking between government employeesCreate a Facebook account, people will find you

  • BooksWikinomics by Don Tapscott and Anthony D. Williams The World is Flat by Thomas L. Friedman The Wisdom of Crowds by James Surowiecki govLoop - WEB 2.0 / GOVERNMENT 2.0 LIST OF RESOURCES

  • Q & A

  • Special ThanksNames and items that were used in creating this will go here in end