web 2.0: riding the wave
DESCRIPTION
Presentation given for Catholic University's LSC 555 class on February 25, 2008.TRANSCRIPT
Web 2.0: Riding the WaveWeb 2.0: Riding the Wave
Karen HuffmanKaren HuffmanLibraries & Information ServicesLibraries & Information Services
National Geographic SocietyNational Geographic Society
Catholic University, Washington, DCCatholic University, Washington, DCFebruary 25, 2008February 25, 2008
AgendaAgenda
Let’s get to know each otherLet’s get to know each other Information trendsInformation trends Knowledge management & Web Knowledge management & Web
2.0/3.02.0/3.0 ExamplesExamples ImplicationsImplications Practical advice for keeping upPractical advice for keeping up And the winner is…And the winner is…
National Geographic SocietyNational Geographic Society
VisionVision Inspiring people to care about the planet.Inspiring people to care about the planet.
MissionMission Increase and diffuse geographic Increase and diffuse geographic
knowledge in its broadest senseknowledge in its broadest sense Conduct and assist investigation, Conduct and assist investigation,
research and exploration in any branch research and exploration in any branch of science.of science.
Encourage the experience and Encourage the experience and knowledge of other cultures and lands.knowledge of other cultures and lands.
Knowledge & Strategic Solutions
Archives & Special
CollectionsRecords &
Rights Management
Business & EditorialServices
Technical Services & Systems
Indexing Services
NG Libraries & Information
Services
“Circles of Influence”
ThinkTank
TrendsAnalysisGroup
Geo-Referencing
LearningSystems
IntranetPortal
DealsCouncil
SpeakersBureau
EmergencyPreparedness
StyleCommitteeeMagazines
Archives
GoingGreen
WomenExplorersInitiative
Web 2.0
SLA ALA
AIIMSAA
OHMAR
IAI
Centers forExcellence
Local Universities
Volunteers & Mentors
Conferences & Seminars
Lubuto Project
IPY
FutureEvents
LeadershipLeadership
Tell Me About Who You AreTell Me About Who You Are What type of library do What type of library do
you hope to work for?you hope to work for? What do you see as our What do you see as our
roles? roles? How do you define our How do you define our
profession?profession? Where do information Where do information
professionals add professionals add value?value?
What are you What are you passionate about?passionate about?
Information TrendsInformation Trends Globalization Globalization Ever growing digital content to organize and Ever growing digital content to organize and
synthesizesynthesize Growing role to manage electronic assets Growing role to manage electronic assets More sophisticated research questionsMore sophisticated research questions Balance between digital for access, print for Balance between digital for access, print for
preservationpreservation Increased outsourcing and external hosting Increased outsourcing and external hosting Social collaboration on upswingSocial collaboration on upswing Staffing challengesStaffing challenges
Why should it matter to us?Why should it matter to us? How do you define it?How do you define it? What do you like best?What do you like best? What do you like least?What do you like least? What are implications for What are implications for
libraries?libraries?
What Does Web 2.0 What Does Web 2.0 Mean to You?Mean to You?
Social Networking SurveySocial Networking SurveyURL: URL: Survey resultsSurvey results
Survey (Q7): Purpose & Survey (Q7): Purpose & UsageUsage
Survey (Q8): InteractivitySurvey (Q8): Interactivity
Survey (Q10): Reasons for Survey (Q10): Reasons for UseUse
Web 3.0: Mashups 101Web 3.0: Mashups 101 Integrating content/media Integrating content/media
from one or more sourcesfrom one or more sources APIAPI JavascriptJavascript XMLXML
Improving accessImproving access Enhancing experienceEnhancing experience Adding value/repurposing Adding value/repurposing
products and servicesproducts and services Directory: Directory:
Programmableweb.com/mashupsProgrammableweb.com/mashups
Collaborative Knowledge Collaborative Knowledge NetworksNetworks
within an Organizationwithin an Organization Hybrid of solutions: Thinking beyond Hybrid of solutions: Thinking beyond
barriers to solutionsbarriers to solutions One size does not fit allOne size does not fit all Engaging people to generate ideasEngaging people to generate ideas Connecting the dotsConnecting the dots Managing of resourcesManaging of resources Capturing intelligenceCapturing intelligence Gaining support, selling it to Gaining support, selling it to
managementmanagement
Corporate Intranet: NG Corporate Intranet: NG InsiderInsider
Divisions & TeamsDivisions & Teams
Inte
rnat
ion
al C
hild
ren
’s S
ite
&S
oci
al M
edia
Ap
plic
atio
ns
Research Database: NG Time Research Database: NG Time LineLine
Libraries WikiLibraries Wiki
Examples: Women Examples: Women ExplorersExplorers
Mapping Women ExplorersMapping Women Explorers
Expand/Enrich Our Digital Expand/Enrich Our Digital CollectionsCollections
National Geographic National Geographic EntertainmentEntertainmentIntegrated Marketing and Sponsorship Integrated Marketing and Sponsorship
Wiki Wiki
Wiki Prototype to B2BWiki Prototype to B2B
Future NG Gazetteer Future NG Gazetteer
NG Gazetteer Place NamesNG Gazetteer Place Names
www.metalens.org
Meta Lens: Working SpaceMeta Lens: Working Space
www.metalens.org/story/baja.html
Taxonomies Project Mind Taxonomies Project Mind MapMap
National Geographic OnlineNational Geographic Online Building online communitiesBuilding online communities
Mission supportMission support Engagement, participation around logical Engagement, participation around logical
contentcontent Increased satisfactionIncreased satisfaction Brand loyaltyBrand loyalty Additional avenues for brand distributionAdditional avenues for brand distribution
ExamplesExamples NGM Online: NGM Online: ngm.nationalgeographic.comngm.nationalgeographic.com Student Expeditions: Student Expeditions: ngstudentexpeditions.comngstudentexpeditions.com Intelligent Travel: Intelligent Travel: intelligenttravel.typepad.comintelligenttravel.typepad.com
External CommunitiesExternal Communities FacebookFacebook: :
Groups: National Geographic Expeditions, Groups: National Geographic Expeditions, Prints, Traveler, and WidgetsPrints, Traveler, and Widgets
Flickr: Flickr: Museum at Explorers HallMuseum at Explorers Hall iTunes: VideosiTunes: Videos MySpace: MySpace: myspace.com/natgeotvmyspace.com/natgeotv YouTube: YouTube: youtube.com/nationalgeographicyoutube.com/nationalgeographic RSS feeds to various contentRSS feeds to various content Virtual environmentsVirtual environments And more…And more…
Realize: Change Realize: Change ISIS ConstantConstant
Keep current; stay informed.Keep current; stay informed. Play in multiple sandboxes.Play in multiple sandboxes. Form alliances with “like minded” Form alliances with “like minded”
people.people. Understand your work environment.Understand your work environment. Think, plan, and Think, plan, and actact outside “the box.” outside “the box.” Don’t let a “closed door” stop you.Don’t let a “closed door” stop you. Teach upward, coach, offer learning Teach upward, coach, offer learning
opportunities.opportunities. Don’t be afraid to fail.Don’t be afraid to fail.
Implications & Implications & ConsiderationsConsiderations
Rights and ownership Rights and ownership Organizational policiesOrganizational policies Resource managementResource management Viral marketingViral marketing User generated contentUser generated content Training and keeping users Training and keeping users
informedinformed Sustainability/staff expertiseSustainability/staff expertise
Questions?Questions?
Ideas?Ideas?
Thank you!Thank you!
““Power Struggle,” March 2008Power Struggle,” March 2008Source: ngm.nationalgeographic.com Source: ngm.nationalgeographic.com
Photograph by Jonas BendiksenPhotograph by Jonas Bendiksen
Place: Place: At Reynisdrangar, on Iceland's south coast, At Reynisdrangar, on Iceland's south coast,
waves eroded softer parts of the rocky shore waves eroded softer parts of the rocky shore near the village of Vík, leaving these pillars of near the village of Vík, leaving these pillars of
hard basalt standing alone in the ocean. hard basalt standing alone in the ocean. Geologists call such formations sea stacks.Geologists call such formations sea stacks.