web 2.0: how emerging non-institutions organize knowledge
DESCRIPTION
Research paper for the INTERREG IIIB MEDOCC "MEDINS" project on immaterial cultural heritageTRANSCRIPT
MEDINS International Seminar Evora, 22 June 2007 1
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Web 2.0:Web 2.0:How EmergingHow Emerging
Non-Institutions Non-Institutions Organize KnowledgeOrganize Knowledge
Jesse MarshAtelier Studio Associato
BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THEEUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”
MEDINS International Seminar Evora, 22 June 2007 2
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Web 2.0Web 2.0
• Tom O’Reilly and others, 2003“Design Patterns and Business Models fo the Next Generation of Software”, 2005
• “Web as Platform” vs PC Applications• Open Source model, focus is on service• Trusts users for co-creation of added
value• Harnesses collective intelligence• Lightweight: the continuous prototype• “Social Software”, “User-generated
Content”
MEDINS International Seminar Evora, 22 June 2007 3
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Meme MapMeme Map
MEDINS International Seminar Evora, 22 June 2007 4
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
ExamplesExamples
• Blogsphere
• Napster & surviving P2P
• Amazon
• eBay
• Wikipedia
• Flickr, Delicious
• Second World
MEDINS International Seminar Evora, 22 June 2007 5
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
ToolsTools
TAGS
WIKI
RSS
CREATIVECOMMONS
MEDINS International Seminar Evora, 22 June 2007 6
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
The Long TailThe Long Tail
MEDINS International Seminar Evora, 22 June 2007 7
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
A MAP OF THE INTERNET
Knowledge StructuresKnowledge Structures
A TAXONOMY
MEDINS International Seminar Evora, 22 June 2007 8
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Knowledge AssetsKnowledge Assets
NUANCED FORMS OF KNOWLEDGEMax H. Boisot, “Knowledge Assets”
SOCIALLY RICH TRANSACTIONSIstanbul Café Scene (Magic Lantern Slide)
MEDINS International Seminar Evora, 22 June 2007 9
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Learning NetworksLearning Networks
NETWORKORIENTATION
TYPE OFKNOWLEDGE
FAMILY /SOCIAL BUSINESS
TACIT
CODIFIED
HIGHDENSITY
WEAKTIES
LOWDENSITY
STRONGTIES
FamilyCultural
EthnicComunity
Peer
Learning/supportTerritorial District
Organisational
Industrial District
Supply chain
Social inclusion
Learning regionsCommunities
of Practice
Learning organisations
BROADBAND IMPACT ON NETWORK TYPOLOGIESIST “NEWTIME” PROJECT
MEDINS International Seminar Evora, 22 June 2007 10
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
Cultural CapitalCultural Capital
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
INFORMATIONSOCIETY
CULTURALDIVERSITY
THREAT OPPORTUNITY
ASSET
OBSTACLE
DEFENSIVEENTRENCHMENT
NETWORKEDINTERCULTURALITY
COMPLIANTHOMOGENEITY
SUBTLEDIFFERENTIATION
RESEARCH PROJECT FOR STOA-EUROPEAN PARLAMENT
MEDINS International Seminar Evora, 22 June 2007 11
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
BarbariansBarbarians
• Due to a specific technological innovation, a group generally aligned to the imperial cultural model gains access to a gesture previously precluded, takes it to a new level of spectacularity and thus gains an enormous business success.
• In Google, knowledge is valued according to its ability to enter into sequence with other knowledge
• Goodbye depth, fatigue, soul, originalsALESSANDRO BARICCO, I BARBARI, FANDANGO 2006
MEDINS International Seminar Evora, 22 June 2007 12
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
A True StoryA True Story
• 2002: UNESCO names the Val di Noto a World Heritage Site
• 2004: the Sicilian Region issues a permit for exploratory oil drilling
• Citizen protests and UNESCO threats to no avail
• 7 June 2007: Andrea Camilleri writes an open letter to “La Repubblica”
• In one week, 80.000 petition signatures• 16 June 2007: the drilling company
renounces on protected areas
MEDINS International Seminar Evora, 22 June 2007 13
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
QuestionsQuestions
• Aren’t Public Institutions already facing the Barbarians?
• Does cultural heritage gain value as a function of the number of cultures?
• Where is immaterial heritage to be found if not in multiple memories?
• Opening up the archives: a new value proposition on the long tail?
• Web 2.0: from new Business Models to new models of Public Service?
MEDINS International Seminar Evora, 22 June 2007 14
Web 2.0:How Emerging Non-Institutions Organize Knowledge
COMUNE DIBAGHERIA
M E D I N SIDENTITY IS FUTURE
THE MEDITERRANEAN INTANGIBLE SPACE
/\/\/\/\/\/\
MULTIMEDIAMEDINS
BAGHERIA
ConclusionsConclusions
FROM THE FIRST GOOGLE IMAGE SEARCH PAGE ON “PIZZA”