web 2.0 and wcms: lessons we can learn from web 2.0
DESCRIPTION
Presented by Adriaan Bloem at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.While blogs and wikis get all the attention, most organizations are still trying to get a grip on their “standard” web content management implementation. What is it that makes many web 2.0 applications a success, while most CMS implementations are so hard on their users? How can we use this to make these implementations work?Adriaan will start off the discussion with a presentation on why a blogging cat is funny, but not very useful, while there’s a lot to be learned from the fact that it’s apparently so easy to blog even a cat can do it. After a couple of examples, you’re invited to join in on the discussion of what we can learn from web 2.0, and more importantly, how we can use this to our advantage in classic CMS implementations.TRANSCRIPT
Web Content Management:Lessons we can Learn from
Web 2.0
Adriaan Bloem, RadagioCM Pros Fall Summit, Boston 2007
Cultural Differences
God created the world, but the Dutch created Holland
What is Web 2.0?
Definitions?
According to Tim O’ReillyWeb 1.0 Web 2.0→
DoubleClick Google AdSense→Ofoto Flickr→
Akamai BitTorrent→mp3.com Napster→
Britannica Online Wikipedia→personal websites blogging→
Evite upcoming.org and EVDB→domain name speculation search engine optimization→
page views cost per click→screen scraping web services→
Publishing participation→content management systems wikis→
directories (taxonomy) tagging ("folksonomy")→Stickiness syndication→
According to Forrester
A set of technologies and applications that enable efficient interaction
among people, content, and data in support of collectively fostering new
businesses, technology offerings, and social structures.
According to Tim Berners-Lee
Web 2.0 is of course a piece of jargon, nobody even knows what it means.
According to Ross Mayfield
Web 2.0 is made out of peopleThat's all I have to say.
According to Dave Simon
Web 2.0 is like porn. I can’t define it, but I know it when I see it.
According to Weebl & Bob
According to Wikipedia
Define by Example?
Blogs
…have been around since 1994.
Wikis
…have been around since 1995
Tagging
…has been around for centuries.
Still, something happened in 2005…
…so what exactly isWeb 2.0?
Web 2.0 is what enables complex web technology
to actually be used.
Blogs
Wikis
[ ][ ]
Tagging
ADD TAGS:
Web 2.0
Examples
Applying lessons learned from Web 2.0 to web content
management
Web 2.0 vs. CMS
Blogs
Wikis
Tagging
ADD TAGS:
Success?
Pilot Faculty of Law, live December 2005
1994 - 2005: 2200 pages produced 2006: 7000 items produced
2005: on average 4.000 visits a day 2007: on average 10.000 visits a day
Lessons Learned
Using Web 2.0 is not synonymous to implementing blogs or wikis
It could create a chaos of content repositories and most
organizations don’t have the scale to succeed at “social networking”
Most CMS don’t really get Web 2.0
“I can't even count how many CMS products have added drag and drop sorting to their old "operating system" of a user interface just to claim they understand and deliver a Web 2.0
experience” - Seth Gottlieb, Content Here
…but…
Web 2.0 learns valuable lessons on what really works
Working intuitively is of enormous value and enables
managing complexity
Web 2.0 principles make content management easier and fun
Sorry Gutenberg, but using paper as a metaphor is like,
soooo 1450.
…and last but not least…
Re-inventing the Wheel?
Adriaan [email protected]