web 2.0 and marketing pennsylvania arts presenters june 1, 2007 westaf matthew saunders...
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Web 2.0 and MarketingWeb 2.0 and Marketing
Pennsylvania Arts PresentersJune 1, 2007
WESTAFMatthew Saunders
[email protected]@dogstar.org
Pennsylvania Arts PresentersJune 1, 2007
WESTAFMatthew Saunders
[email protected]@dogstar.org
These SlidesThese Slides
http://www.dogstar.org/PAP/ http://www.dogstar.org/PAP/
Web 1.0Web 1.0
Web 1.0 refers to the original iteration of Web sites.
Generally static brochure style sites
There was some movement with forums and listservs towards more interactivity
Web 1.0 refers to the original iteration of Web sites.
Generally static brochure style sites
There was some movement with forums and listservs towards more interactivity
What Web 2.0 Isn’tWhat Web 2.0 Isn’t
Web 2.0 is not an upgrade to the Web
Web 2.0 is not a specific Web Site or Web Sites
Web 2.0 is not isolated Web 2.0 is not static Web 2.0 is not a tangible product
Web 2.0 is not an upgrade to the Web
Web 2.0 is not a specific Web Site or Web Sites
Web 2.0 is not isolated Web 2.0 is not static Web 2.0 is not a tangible product
So What is Web 2.0?So What is Web 2.0?
Web 2.0 is an idea, a philosophy Ingrained in the Web 2.0 mindset
is the “Social Network” Collaboration Interactivity You don’t NEED to own the content
in your site It allows “EverythingCasting”
Web 2.0 is an idea, a philosophy Ingrained in the Web 2.0 mindset
is the “Social Network” Collaboration Interactivity You don’t NEED to own the content
in your site It allows “EverythingCasting”
Social NetworksSocial Networks
Social Networks have existed since the beginning of mankind
We all have social networks People at work Your friends Your family Your clients Your vendors
Social Networks have existed since the beginning of mankind
We all have social networks People at work Your friends Your family Your clients Your vendors
What Has the Internet Done?
What Has the Internet Done?
The emergence of Web 2.0 has… Extended our social networks beyond
our close knit groupings Made potential our social networks
world-wide Given us the opportunity to network
with people we never could have before
The emergence of Web 2.0 has… Extended our social networks beyond
our close knit groupings Made potential our social networks
world-wide Given us the opportunity to network
with people we never could have before
EverythingCastingEverythingCasting
The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.
The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.
What Tools Are There?What Tools Are There?
Photosharing flickr.com Blogging blogger.com, wordpress.com,
typepad.com Videoblogging/Sharing YouTube, Blip.tv,
REVVER TWITTER Facebook MySpace And you can combine them all using RSS feeds
Photosharing flickr.com Blogging blogger.com, wordpress.com,
typepad.com Videoblogging/Sharing YouTube, Blip.tv,
REVVER TWITTER Facebook MySpace And you can combine them all using RSS feeds
So, What CAN I Do With Flickr
So, What CAN I Do With Flickr
Instant Gratification with Cell Phones
Sets Groups Clusters RSS feeds
Community Collaboration
Instant Gratification with Cell Phones
Sets Groups Clusters RSS feeds
Community Collaboration
How About REVVER?How About REVVER?
Video Casting Video Blogging Video Sharing Video Syndication Revenue Sharing
They do ALL the heavy lifting for you
Video Casting Video Blogging Video Sharing Video Syndication Revenue Sharing
They do ALL the heavy lifting for you
Why YouTube Over REVVER
Why YouTube Over REVVER
Huge audience Well known name Ease of RSS feeds The muscle of GOOGLE behind it
Huge audience Well known name Ease of RSS feeds The muscle of GOOGLE behind it
Well…where do I startWell…where do I start
You need to: Watch Listen Read
You need to: Watch Listen Read
Then…Then…
Create Link
Create Link
REPEAT! REPEAT!
Who is online?Who is online?
16-35 on sites like YouTube +50’s are becoming increasingly
prevalent Mobile phones are becoming online
access tools Treo Sidekick iPhone
16-35 on sites like YouTube +50’s are becoming increasingly
prevalent Mobile phones are becoming online
access tools Treo Sidekick iPhone
Content and Community Management Tools
Content and Community Management Tools
So What if I Want MORE than a Hosted Blog? Drupal www.drupal.org Joomla www.jooml.org
So What if I Want MORE than a Hosted Blog? Drupal www.drupal.org Joomla www.jooml.org
What is Drupal?What is Drupal?
It is a free blog, forum, Website development platform, poll, newsfeed aggregator.
Drupal can be almost anything you want it to be.
Drupal can be used to create simple sites or complex sites.
It is a free blog, forum, Website development platform, poll, newsfeed aggregator.
Drupal can be almost anything you want it to be.
Drupal can be used to create simple sites or complex sites.
If it is so good, why doesn’t everybody use it?
If it is so good, why doesn’t everybody use it?
You need the following: A server capable of handling MySQL
databases Some expertise configuring Drupal Some expertise using tools like FTP (file
transfer protocol)
Depending on how customized you want it Designing for the Web at some level
You need the following: A server capable of handling MySQL
databases Some expertise configuring Drupal Some expertise using tools like FTP (file
transfer protocol)
Depending on how customized you want it Designing for the Web at some level
Web 2.0 PromotionWeb 2.0 Promotion
DIGG (www.digg.com) Technorati (www.technorati.com) De.licio.us Eventful.com
They all use Real Simple Syndication (RSS)
DIGG (www.digg.com) Technorati (www.technorati.com) De.licio.us Eventful.com
They all use Real Simple Syndication (RSS)
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Read Other’s ContentRead Other’s Content
And Comment Comment Comment
And Comment Comment Comment
QUESTIONS?QUESTIONS?
Many thanks to Roland Tanglao of Bryght for his input on “Everythingcasting”