Wearables In The EnterpriseDigital Entrepreneur Dinner

London 2015

The Boring Stats Slide

• 2.5 billion units of end-user mobile tech will be shipped in 2015

• End-user spending on devices will total $606 billion in 2015

• Wearables market forecast to reach 45.7 million units shipped in 2015

• Wrist worn devices account for 90% of the market

• Analysts are wrong – This is an ecosystem, not a market

Where Do You Wear A Wearable ?

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Deming v2.0

Devices Data Insight Action

Plan Do Check Act

Strategy In A Wearable Ecosystem

The Opportunities

• Business opportunities to engage customers

• Enterprise opportunities to engage employees

The Opportunities

• Business opportunities to engage consumers

• Retail: Companies with physical store locations, kiosks, etc.

• Automotive: Dealerships, etc. (Someone on a dealer lot, someone in service department, someone sitting in a certain make/model of a car)

• Universities/colleges: Someone in an admissions office, someone taking a campus tour, someone attending an admissions event

• Financial institutions: Simple banking services, someone in a physical retail financial institution location, passing an ATM, affiliated retailer

The Opportunities

• Business opportunities to engage consumers

• Customer Service: Messaging applications can be used to provide better contextual customer service and support

• Marketing: By integrating wearable data into marketing systems, companies are able to present more relevant and engaging content and offers

• New Experiences: Disney Magic Band, Event crowdshaping, simple transactional/ P2P payments (“Balance Peek”)

The Opportunities

42% of 18-34 year olds are planning to own or purchase a wearable device in order to carry out tasks such as reading emails, viewing

documents and keeping pace with reminders

The Opportunities

• Enterprise opportunities to engage employees

• Lower insurance rates: Appirio saved $300k by giving employees Fitbits

• Lower risk: By investing $50,000 in real-time tracking for worker safety, a forestry products firm saved $1 million and reduced its insurance premiums by 75%

• Increased job efficiency: poor technology experience kills workflow, an engaged employee ‘in the zone’ will be 127% more productive. AR in the Call Centre, BMW was here first !

• Optimise employee assignments: Thiess is able to identify not just the right skilled person for the right job, but the right person that is in the most optimal health condition to complete the job

Consumer Led Darwinism

Age of Quantification, not Aquarius

An organisation will choose who they want as customers based solely on quantification

An organisation will choose who they want as an employee based on quantification and qualification

Wearable Strategy ? Meh !

Why Do Wearables Currently Fail ?

• Battery life

• No real or complete use case

• Underdeveloped and unconnected ecosystems

• Businesses have only just begun to understand mobile processes

• Security and privacy concerns

• Dork vs. Dick (ie Social stigma)

Missing The Point Of Productivity

Today Apple & IBM released 10 apps under their joint MobileFirst initiative

• Shift Track • Shift Sync• Travel Track • Travel Sync• Loan Advise• Loan Track• Expert Resolve• Asset Inspect• Field Inspect• Safe Site

Dork vs. Dick

Dork vs. Dick Secure All The Things !

Privacy and Security

• Legal implications for collecting employee data

• What is it being used for; productivity monitoring, health ?• What happens when an employee leaves

• BYOD policies are obsolete again

• Blacklist the device or the app ?• Disable Bluetooth• Owner vs Supplied

The Future Is Wearable. But Not Yet.

• 2015 to 2016: The early adoption years. Enterprise wearables will make their way into healthcare, public safety, and verticals with numerous field workers during this period.

• 2017 to 2019: Wearable integration goes mainstream. Developer ecosystems surrounding wearable devices will mature by 2017, creating apps, back-end software, and services to support enterprise-class wearables implementations.

• 2020 to 2024: Full enterprise adoption. By 2020, wearables will be commonplace ?

Welcome To The Future