wear it! how you can get involved - international boating & water safety summit 2014
DESCRIPTION
Have you always wanted to get involved in the Wear It! campaign, but wasn't sure where to start? The National Safe Boating Council presented at the 2014 International Boating and Water Safety Summit on how YOU can get involved in promote this important life-saving message. After you review, please visit www.SafeBoatingCampaign.com or contact the NSBC for more resources and information.TRANSCRIPT
Wear It!Wear It!How How YouYou Can Get Can Get InvolvedInvolved
Nashville, Tenn.Nashville, Tenn.
April 17, 2014April 17, 2014
#IBWSS214#IBWSS214
#WearIt#WearIt
Strategic Plan of the Recreational Strategic Plan of the Recreational Boating Safety Program 2012-Boating Safety Program 2012-
20162016
Creating a Safety CultureCreating a Safety Culture
2014 2014 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach
2014 2014 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach
““Casting Off” PSACasting Off” PSA
2014 Wear It! PSA2014 Wear It! PSA
Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts
Wear It! CampaignWear It! Campaign
Wear It! Grassroots EffortsWear It! Grassroots Efforts
BoatingOrders.com
Wear It! Additional ResourcesWear It! Additional Resources
Social Media - FacebookSocial Media - Facebook
Social Media - FacebookSocial Media - Facebook
Social Social Media – Media – TwitterTwitter
Social Media – TwitterSocial Media – Twitter
Social Media - TwitterSocial Media - Twitter
Wear Your Life Wear Your Life Jacket to Work Jacket to Work
DayDay
““Ready, Set, Wear It!Ready, Set, Wear It!”” Life Jacket World Record DayLife Jacket World Record Day
ReadySetWearIt.com
Saturday, May 17, 2014 First Day of NSBW (5/17-5/23) 12,000+ participants
“…the power to make a better world”
- Life jacket wear is significantly higher in medium and high campaign activity locations than in locations with no campaign activity.
- Almost all boaters who have signed the “Wear It!” pledge indicate they have changed their approach to boating safety or, if not, they [continue to] “always” wear their life jacket.
In 2013: 678 surveys were completed and returned for processing from more than 25 different bodies of water in eight different states.
- 327 from locations that have had no Wear It! campaign activity
- 199 from locations that have had a medium level of campaign activity - 152 from locations that have had a high level of campaign activity
Saved by the JacketSaved by the Jacket110 Stories, over 370 survivors in 2012
131 stories, over 335 survivors in 2013
FL: “The two men had flares, a VHF-radio, flashlights and were wearing life jackets, which made the rescue much easier in pitch black conditions.”
WA: The life jackets probably saved the two people’s lives. "In this situation that definitely did make a difference.”
Rachel Johnson, Executive [email protected]
SafeBoatingCampaign.comSafeBoatingCampaign.com
Yalda Moslehian, Communications Coordinator