WEALTH MANAGEMENT IN A MULT I CHANNEL WORLD

AGENDA

→  Trend review →  Making sense of trends →  Look at a few unique perspectives →  So What…Next Steps

B I L L G A T E S ’ W I S D O M :

“We always overestimate the change that will occur in the next two years and

underestimate the change that will occur in the next 10.”

AGING ADVISORS

C O N S U M E R S H I F T U S A G E

INFO USAGE SHIFT ING

I T ’S A COMPLEX WORLD

AND GETT ING MORE C O M P L E X

INDUSTRY KEEPING UP?

INDUSTRY RECOGNIZES C H A N G E

C O N S U M E R P R E F E R E N C E S SLOW TO SH IFT

C O N S U M E R P R E F E R E N C E S SLOW TO SH IFT

SUMMARY OF TRENDS

→  Demographic and psychographic shi"s →  No doubt about importance of changing

technology, match with YOUR capability? →  Uptake is slow and weighted to younger

demographic →  Consumers are generally #ckle: saying vs.

doing

SO WHAT…DEMOGRAPHICS

SO WHAT…CHANNELS

SO WHAT … TECHNOLOGY

SO WHAT…STRATEGY

A CHANNEL PERSONA

→  O$er positive incentives for preferred channel

→  Set positive defaults to encourage preferred channel usage

→  Technology concierge to walk consumers through channel shi"s

KEEP IN TOUCH

George Ho%eimer Filene Research Institute

georgeh@#lene.org www.#lene.org