CORPORATE IDENTITY Branding

Art

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Contents

The Brand The Logo : Components The Logo : Posit ioning The Logo : Don’ts Typography - Primary Typography - Secondary Colors Business papers Brochure - Front Brochure - Inside Newspaper Ad Packaging - Bag Street Bil lboard

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WEAAM ABDELHADI Art is an upcoming art brand that is all about modernism. The choice of color, font and layout to create the logo, brochure and other items shows the overall style of the brand.

The main colors of the logo are Magenta, Yellow and Cyan. The choice of these colors show the modernism and edge of the brand.

The Brand

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The main logo consists of two compomponents:

Symbol: Mordern Arabic call igraphy of the name “Weaam”, which is the name of the art ist . The word “Weaam” translates to “Harmony” in English. Arabic is used because the art ist choses to commit to her mothertongue as a symbol of her work.

Typography: Thin clear Aliquam font is used to symbiolize the simplicity and modernness of the art .

The Logo : Components

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The main colors of this brand are Magenta, Yellow and Cyan. They can only be used in the way shown.

In items such as th brochure, business card or posters, the background can be any of the three colors. The logo should be used l ike assigned.

Usually the background of any business paper is white. I f that is the case, only magenta or Cyan is used. I f i t is a black and white copy then a black logo is used.

The Logo : Positioning

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The logo should be placed correctly on any work item. Shown are the ways the logo should NOT be placed l ike.

Don’t : • Use the yellow logo with a white background. • Crop the logo off of the page • Strech the logo • Use a different font for the typography • Use the typography without the logo

The Logo : Don’ts

WEAAM ABDELHADI

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Aliquam is the font used for all the business papers.

The allowed colors are Magenta, Cyan and Black depending on the backgroung of the paper.

Aliquam Ultral ightA B C D E F G H I J K L M N O P Q R S T U V WX Y Za b c d e f g h ij k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 + = _ / * - < > ( ) & ^ % @ ! ?, .

Al iquam Ultral ight I tal icA B C D E F G H I J K L M N O P Q R S T U V WX Y Za b c d e f g h ij k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 + = _ / * - < > ( ) & ^ % @ ! ?, .

A l i q u a m R e g u l a rA B C D E F G H I J K L M N O P Q R S T U V WX Y Za b c d e f g h ij k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 + = _ / * - < > ( ) & ^ % @ ! ?, .

A l i q u a m I t a l i cA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h ij k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 + = _ / * - < > ( ) & ^ % @ ! ?, .

Typography - Primary

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K u n s t l e r S c r i p t A B C D E F G H I J K L M N O P Q R S

T U V W X Y Z a b c d e f g h i j k l m n o p q r s t uv w x y z 1 2 3 4 5 6 7 8 9 0 + = _ / * - < > ( ) & ^ % t

Kunstler Script is used for design purposes on brochures and sometimes in the logo to add the word “Art”.

The allowed colors are Magenta, Cyan and Black depending on the backgroung of the paper.

Typography - Secondary

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The three colors used are Magenta, Cyan, Yellow and Black.

On the right are the swatches of the colors used. Be consistent with the colors.

Colors

CMYK : 13, 90, 6, 0#: d33d8e

CMYK : 72, 3, 22, 0#: 12b6c7

CMYK : 5, 0, 74, 0#: f7ee64

CMYK : 0, 0, 0, 100#: 000000

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A4 paperA4 folderEnvelopeBusiness card front and backSmart phone application

Business papers

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Brochure - Front

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Brochure - Inside

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Newspaper Ad

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Packaging - Bag

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Street Billboard