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National Chemistry Week
Coordinator Training Webinar
3
George Heard, Chair
ACS Committee on
Community Activities
Nancy McCormick-Pickett
ACS Office of Public Affairs
LIVE INTERACTIVE LEARNING @ YOUR DESKTOP
Thursday, September 19, 2013
6:30 p.m. - 8:00 p.m. Eastern time
“Energy: Now and Forever!”—
National Chemistry Week
Resources for High and Middle
School Science Presented by: Michael Tinnesand
and Tracy Halmi
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NCW Illustrated Poem Contest
As part of National Chemistry Week the ACS
is sponsoring an illustrated poem contest for
students in kindergarten – 12th grade. The
contest is focused on “Where’s the
Chemistry?” Participants are encouraged to
illustrate concepts related to the energy
theme.
Deadline November 1, 2013!
Haiku
Limerick
Ode
ABC poem
Free Verse
End Rhyme
Blank Verse
Sonnet Cassie Kiewiet, 11th Grade
Kalamazoo Local Section
National Chemistry Week 2013
National Chemistry Week 2013
NCW 2013 Theme and Resources
American Chemical Society 9
Dr. George L. Heard, Chair ACS Committee on Community Activities
• Associate Professor of Chemistry, UNC Asheville
• NCW Coordinator for Western Carolinas Local Section
• Co-chair 2013 National Chemistry Week Theme Team
Contact: [email protected]
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National Chemistry Week Fourth Week in October
2008: Having a Ball with Chemistry
2009: Chemistry – It’s Elemental!
2010: Behind the Scenes with Chemistry
2011: Chemistry – Our Health, Our Future!
2012: Nanotechnology – The Smallest BIG Idea in Science!
2013: Energy: Now and Forever!
2014: The Sweet Side of Chemistry – Candy
Energy: Now and Forever!
Complements the 2011 International
Year of Chemistry Quarter 2 Theme:
Energy – It’s Everywhere!
Focus on Alternative Energy
Provide activities and articles
encompassing a wider range of
energy sources
Balance between traditional and
alternative energy sources
Use the energy theme
in your outreach
Make the connection between
chemistry and energy
Discuss the balance of renewable
and non-renewable energy sources
Inform about energy concerns in society
Hands on activities that generate energy
Highlights from Celebrating Chemistry
Articles
Energy – Now and Forever!
George Heard
Turning Sand into $and
Richard De Souza-Machado
Keep Us Warm and Get Us Moving!
Marilyn Duerst
BioMass into BioEnergy
Ronald D’Amelia
Nuclear Energy Powers Much of America
Ronald D’Amelia
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Highlights from Celebrating Chemistry
Hands-on Activities
Pinwheel
Candle
Thermal Energy
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Meg A. Mole Interviews
Features a chemist who works on new
technologies to be used in energy
production and use.
Michelle Buchanan
Oak Ridge National Laboratory
Michael Heben
University of Toledo
Esther Takeuchi
State University of New York at
Buffalo
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Supplementary Materials
NCW PowerPoint Presentations
Electronic Resource list
Activities, games, and puzzles
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Outreach Activity Fermentation in a Bag
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http://www.glbrc.org/sites/default/files/Fermentation_In_A_Bag.pdf
NCW 2013 Community Event
Battery Recycling
All batteries, even rechargeable batteries, eventually stop working.
Since batteries contain certain metals that can be toxic to the
environment, they shouldn't be thrown out. Start a battery collection
service in our community:
Start your recycling campaign with a goal.
Setup a collection location with an appropriate receptacle to collect batteries.
Try not to use paper or cardboard. Label the container “Battery Recycling”.
Once the drive is over, collect batteries and battery-containing devices such as cell
phones and separate them by type.
Once you've collected them, take them to a local recycling facility.
Stores that sell electronics may also collect used batteries.
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Tools for Event Coordinators www.acs.org/ncw
Celebrating Chemistry
Safety information
Activity lists
Insurance
PR/fundraising
Get the microphone
What resources are available to help your local section
plan NCW outreach events?
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Tools for Event Coordinators
NCW 2013 Fact Sheet
Photo Release Forms
Event Insurance Information
Sample Participant Surveys
This page also contains:
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NCW Illustrated Poem Contest
As part of National Chemistry Week the ACS
is sponsoring an illustrated poem contest for
students in kindergarten – 12th grade. The
contest is focused on “Where’s the
Chemistry?” Participants are encouraged to
illustrate concepts related to the energy
theme.
Deadline November 1, 2013!
Haiku
Limerick
Ode
ABC poem
Free Verse
End Rhyme
Blank Verse
Sonnet Cassie Kiewiet, 11th Grade
Kalamazoo Local Section
Outreach Materials
Materials will be available at:
www.acs.org/outreach
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Reporting and Evaluating Success
Event Participant Survey
Volunteer Experience Survey
Local Section Annual Reporting and
ChemLuminary Nominations
Event Participant Survey
Designed for the target
attendee age range
Five questions on
experience, three
questions on
demographics
Optional free response
question to help tailor
your event
Available in English and
Spanish
Email [email protected]
to create a link or
download the paper
survey at the
coordinators page
Volunteer Experience Survey
Volunteers – we want to hear
from you!
CCA would like to know more
about the experience as a
volunteer
Results from this survey will
be used to guide CCA as to
how best to recognize and
assist volunteers
Look for a link in your email to
participate in this survey
ChemLuminary Nominations FORMS Annual Reporting
First, enter your NCW
as an “Event,
Activities and
Meeting”
Enter the
ChemLuminary
Award Nominations
Access to Forms may be requested from
the Local Section Chair.
NCW 2013
Chemluminary Award
Categories
2013 Award Categories
Outstanding Community Involvement in
National Chemistry Week
Outstanding NCW Event for a Specific
Audience
Best High School ChemClub NCW Event
Best Student Member NCW Event
Outstanding On-Going NCW Event
Most Creative NCW Celebration
Using the Yearly Theme
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Society
Keys to being a Winner
Do the activity with the ACS spirit
Complete the nomination on the
annual report, making sure you
answer all of the questions
completely. The more information
you give us the better your chance
of winning the ChemLuminary
Award.
Remember: You are a winner just by
participating in NCW!
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Society
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Society
Sample Evaluation Rubric
Criteria Some Examples
Groups Reached Schools, libraries, scout troops
Variety of Programming Lectures, hands-on activities, contest
Creativity and Innovation New and unique activities, demos, etc
Volunteer Involvement and
Collaboration
High schools, LS members, companies
Publicity Newspapers, flyers, websites
Geographical Reach Number of communities involved; geographic
area covered
Outstanding Community Involvement in NCW
Recognizes a local section that generates the greatest amount of
community participation in NCW
Technology for Event Promotion
Consider including your event on
the ACS Member Network
You’ll get a stable URL for your
event which can be sent out to
other social media (Facebook,
Twitter…)
Your event can be included in RSS
feeds in ACS Local Section
websites
Events on the ACS Member
Network can be viewed by visitors
who are not members of the ACS
Member Network
http://www.acs.org/outreach
Publicize Your NCW Events: How to draw a crowd and generate headlines
American Chemical Society 33
•Nancy McCormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs
– Member public relations programs
– Public relations support for Society programs (NCW, CCED, Kids & Chemistry)
– ACS Brand implementation and Chemistry Ambassadors program
•Contact Information:
American Chemical Society 34
Publicize Your NCW Events What we’ll cover
• Make your event newsworthy
– PR Guidebook (www.acs.org/lspr)
• Get the media’s attention
• Don’t leave a good story to chance—Make it happen
• Other ways to draw a crowd
Publicize Your NCW Events: Make your event newsworthy
• Think ahead—is your event worthy of news coverage?
– Will the public be interested? Kids? Adults?
– What ‘visuals’ can you promise to a reporter? What photo opportunities?
– Will the event be open to the public? Free or fee?
– Is it accessible to the news media?
American Chemical Society 35
Publicize Your NCW Events: Get the media’s attention
• Contact the news media for
both pre- and post-event news
coverage
– Templates at:
www.acs.org/lspr
– Know your 5 W’s
– Have a PR Chair? Engage
them!
– Have a PR office at your
institution? They may be
willing to help!
American Chemical Society 36
Publicize Your NCW Events: Make it happen
• Don’t leave a good story to chance—Make it happen!
– Designate an articulate, passionate spokesperson in advance
– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation,
– Facilitate access to good photos, interviews, reporter involvement
American Chemical Society 37
American Chemical Society 38
Publicize Your NCW Events: Northeast Tennessee Local Section
American Chemical Society 39
Publicize Your NCW Events: Other ways to reach out and draw a crowd
• Reach Out
– Flyers, newsletters, Websites of LS, universities, companies,
museums, schools, libraries, other venues in the community
– Facebook, Twitter? Blog? Before/during/after
– Think about the audience you’re after—how and where do they
get their information?
American Chemical Society 40
Publicize Your NCW Events: Other ways to reach out – promote free resources through the media
Landmarks Lesson Plans
• Inquiry-based student activities
designed for use in high school
chemistry and history lesson planning
• Based on material from the ACS
National Historic Chemical
Landmarks program
• Lessons, reading materials, videos
and student activities designed as
ready-to-go lessons,
• Easily implemented by a chemistry
teacher or his/her substitute, to
supplement a unit of study.
www.acs.org/landmarks/lessonplans
American Chemical Society 41
Publicize Your NCW Events: Other ways to reach out – promote free resources through the media
• Interview volunteers
about their best NCW
experiences
• http://bit.ly/Nojghe
• Capture the kids’ and
parents’ excitement at
your events
American Chemical Society 42
Publicize Your NCW Events: Other ways to reach out – promote free resources through the media
• For grades 5 – 7
• On request will send free copies – up
to two boxes to local sections
• Additional copies available for free at
ACS store www.acs.org/store
• Digital version online at
www.acs.org/chemistryambassadors
American Chemical Society 43
Generate your own headlines- Fourth graders enjoy chemistry
• After all that, no press?
– Provide pictures you took
to the media, with
descriptive captions and
your message. Be timely!
– Show excitement, action,
people enjoying chemistry!
American Chemical Society 44
National Chemistry Week
Coordinator Training Webinar
46
George Heard, Chair
ACS Committee on
Community Activities
Nancy McCormick-Pickett
ACS Office of Public Affairs
LIVE INTERACTIVE LEARNING @ YOUR DESKTOP
Thursday, September 19, 2013
6:30 p.m. - 8:00 p.m. Eastern time
“Energy: Now and Forever!”—
National Chemistry Week
Resources for High and Middle
School Science Presented by: Michael Tinnesand
and Tracy Halmi
Any Questions?
• Just email or look us up on the
web at www.acs.org/ncw
• email: [email protected]
48 American Chemical Society