we want you back - lachlan.nsw.gov.au

28 May 2020 Mayor: Councillor John Medcalf OAM General Manager: Greg Tory FOR IMMEDIATE RELEASE

MEDIA RELEASE

Summary: Authorised By: GREG TORY General Manager

Contact: Lachlan Shire Council Ph: (02) 6895 1900

Distribution: Local Media, Council Website, Council Face book page.

Lachlan Shire Council | 58 – 64 Molong Street | Po Box 216 | CONDOBOLIN NSW 2877 | Ph:(61) 02 6895 1900 | Fax:(61) 02 6895 3478 | Email: [email protected] | Website: www.lachlan.nsw.gov.au

WE WANT YOU BACK

Lachlan Shire, along with other Central NSW shires wants to welcome back visiting friends and relatives. That is the message from local tourism heroes starring in a new campaign ‘We want you back’ set to promote travel to the region now restrictions will be lifted.

The campaign will feature 27 local tourism personalities sharing their stories on what they love about their region with tips on things to see, do and taste. It targets the VFR (visiting friends and relatives) market which makes up 35-40% of travellers within and across the region.

The $30k tourism campaign is a partnership between 10 local government areas, Orange360 and Central NSW Joint Organisation. It features Lachlan, Orange, Blayney, Cabonne, Cowra, Bathurst, Oberon, Forbes, Weddin and Parkes.

“The aim of the ‘We want you back’ campaign is to create a personal connection between the locals and travellers we want to welcome back to help stimulate the economy. Friends and family will be some of the first to visit as they seek to spend time with loved ones and travel to a safe, familiar place.” said Jenny Bennett, Executive Officer, Central NSW Joint Organisation.

“We need to make sure our region is at the top of everybody’s must-visit list once they can travel to regional NSW again.” Jenny added.

At the heart of the campaign is the commissioning of storytelling by tourism heroes including a series of video interviews, stills and beautiful imagery. The digital content will be rolled out from 1 June 2020 across social media and digital channels and supported by a public relations and social media campaign. It has been expedited in response to the Premier’s announcement to allow travel from 1 June 2020.

The local heroes have been selected based on their unique tourism stories and contribution to the community. They include Railway Hotel Publican Kim Jones,


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Stephen and Jan Johnson of Larne Draught horse Stud at Lake Cargelligo and many others.

“Central NSW is ideal to visit in the cooler months with its fresh country air, log fires, furry rugs, red wines and clear starry nights. The tourism heroes will promote local food and wine experiences, boutique shops, major attractions, art and culture, nature and historic villages.” said Jenny Bennett.

Central NSW begins two-hours’ drive West from Sydney. Unearth your Central NSW experience at www.visitcentralnsw.com.au. Support us at #unearthcentralnsw #LoveNSW #wewantyouback.

Caption: Filming takes place at Lake Cargelligo for the campaign.

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we want you back - lachlan.nsw.gov.au

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