We turn ideas into realities Ericsson roadshow 2016

Maria Boura Head of Strategy, Marketing & Communications South East Europe

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Region mediterranean roadshow

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13.30 – 13.45 Registration & welcome coffee & bites 13.45-14.30 Welcome: George Pappas, Country Manager Greece We Turn Ideas into Realities Maria Boura, Head of Strategy, Marketing and Communications, SEE 14.30- 15.15 DEMO SHOWROOM Smart City

IoT Accelerator

Ericsson Expert Analytics

15.15-16.00 Lunch

agenda

Tech Week, Bucharest | © Ericsson AB 2016 | Page 4

https://play.ericsson.net/media/t/1_xgeemhk5 Networked Society Our Vision

Tech Week, Bucharest | © Ericsson AB 2016 | Page 5

https://play.ericsson.net/media/t/1_xgeemhk5 Networked Society Our Vision

© Telefonaktiebolaget LM Ericsson 2016 | Broadband for All, June 2016 | Page 6

50 connected billion

devices

5 connected billion

PEOPLE

2010

1 BILLION

2000

Connected PLACES

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2G 3G 4G 5G 1G

70-80’s 80-90’s 90-00’s 00-10’s 10-20’s

2021

28 Billion Connected Devices • 16 Billion IoT related • 1.5 Billion IoT with cellular

Ericsson Mobility Report June 2016

12X Mobile Data Traffic 90% pop coverage of MBB

75% LTE pop coverage

9.0 Billion Mobile Subscriptions 6.3 Billion Smartphones 14X Video as 70% of traffic

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smartphone subscriptions to surpass basic phones in 2016

Smartphone subscriptions set to almost double by 2021

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12x growth in smartphone traffic between 2015 and 2021

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Mobile traffic by application category per month

ExaBytes/month

Embedded video in social media and web pages is counted as video traffic in this context

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LTE will be the dominant mobile access technology in 2019

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Internet of things to surpass mobile phones in 2018

- expected to be largest category of connected devices

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Industry Transformation

HEALTH

WELLNESS

EDUCATION

LEARNING

MEDIA

CULTURE

TRANSPORT

MOBILITY

BANKING

TRANSACT

UTILITY

FUNCTION

RETAIL

EXCHANGE

UBER AIRBNB

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NEW LOGICS & Assets

Any thing that can be connected will be connected, smart and interactive

Any resource that can be shared will be shared, enriched and abundant

Any reshaping idea that can be tried will be tried, and trigger change

Product models

Physical resources

Hierarchical relations

Consumption Logic

Service models

Virtualized resources

Symbiotic relations

Usage Logic

USERS participating and

active

THINGS connected & intelligent

DATA own, shared & open

PLATFORMS economics & scale

Ericsson IoT | Commercial in confidence | , Rev | 2016-03-08

How cloud transforms businesses

Optimized processes

Faster development

of new functions

Flexible delivery of

media content

Fast information

sharing

Security updates

in the cloud

Agility and flexibility by virtualizing functions

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Connected vineyards

› Ericsson IoT solutions In real life, delivering real value

› Connected sensors: temperature, humidity and sun radiation

› Moved that information into the cloud using state of the art authentication and encryption for maximum security

› In the cloud we have applied real time analytics tools on the data in order to create value for the farmers in the form of predictions on the yield and prescriptions for optimal farming

Ericsson IoT | Commercial in confidence | , Rev | 2016-03-08

Internet of things we are just at the beginning

Source: Gartner Group

Consumer Electronics

Utilities Wellness Infrastructures

Smart Cities Agriculture & Environment

Process Industries Retail Banking Automotive

Transport

CONNECTIVITY

$1.9 TRILLION

Predicted value-add of IoT across sectors in 2020

Accelerating IoT | Commercial in confidence | © Ericsson AB 2015 | 2015-08-26 | Page 6

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Riverkeeper

› Source Water pollution monitoring for the Chattahoochee River

› LTE Cat1 PSM Field Trial with AT&T in Atlanta, Georgia USA

› Low cost water quality sensors deployed in the City of Atlanta

› Proves the value of cities partnering with operators to create an IOT ecosystem

CHATTAHOOCHEE RIVERKEEPER, AT&T, USA

Improving sustainability and increasing public safety are already top priorities for the City of Atlanta and beyond. With the integration of AT&T’s Smart City solutions, we will be better positioned to support these initiatives while also enriching the lives of our residents. ”

Kasim Reed, Mayor of Atlanta, Georgia USA

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MASSIVE NUMBER OF CONNECTIONS

DIVERSE USE CASE REQUIREMENTS

COST, BATTERY LIFE AND COVERAGE

Key challenges

Ericsson IoT | Commercial in confidence | , Rev | 2016-03-08

5g USE CASES

SMART VEHICLES, TRANSPORT

BROADBAND AND MEDIA EVERYWHERE

SENSORS EVERYWHERE

INTERACTION HUMAN-IOT

CRITICAL CONTROL OF REMOTE DEVICES

INFRASTRUCTURE, MONITOR AND CONTROL

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MWC 2016 Keynote

28 GHz PAAM

Well, you know this is the future Ericsson 5G Radio…..

© Telefonaktiebolaget LM Ericsson 2016 | Ericsson March 2016

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ONE network - multiple industries

A common network platform with dynamic and secure Network Slices

10-100X End-user Data Rates

5X Lower Latency

10-100X Connected Devices

10X Battery Life

1000X Mobile Data

Volumes

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All bits are not equal

PUBLIC SAFETY

ENTERPRISE SERVICES

UTILITIES SPECIALIZED SERVICES

(IPTV)

ZERO RATED SERVICES

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Driver of early EU projects for 5G

Radio Test Bed 5+ Gb/s Industrial

collaborations

Tokyo Olympics First commercial

deployments

3GPP R-15 NX phase 1

World Radio Conference

3GPP R-16 NX phase 2

3GPP R-14 Pyeong-Chang Olympics

Large trial

73% of operators intend to be trialing 5G

5G Standardization started in 3GPP

Radio Test Bed 10+ Gb/s

Radio Test Bed 20+ Gb/s

Outdoor radio test network

Field Trials

5G: The road ahead

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NTTDoCoMo Softbank

Singtel

Telstra

Deutsche Telecom Korea Telecom

SK Telecom Etisalat

TeliaSonera China Mobile

MTS

Telefónica Turkcell

Verizon

AT&T

LG Uplus Ooredoo Group

KDDI

T-Mobile

22 Operators 5G Mou

Operator partners

América Móvil

Vodafone Group

*As of June 2016

TIM

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SHAPING THE NETWORKED SOCIETY

ADVANCE SOCIETY THROUGH SUSTAINABLE DEVELOPMENT

TRANSFORM INDUSTRIES TO DELIVER MORE VALUE

EMPOWER PEOPLE THROUGH TECHNOLOGY

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Stockholm royal seaport › C40 Climate Positive Development Program › Free of fossil fuels by 2030 › Carbon emissions to be reduced to less than 1.5

tonnes per person by 2020 › SRS to be adapted to future climate changes › Climate-smart and efficient infrastructure

connecting 10,000 homes and 30,000 workspaces

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