Clipping

Jolie FemmeJequiti

January 19, 2016

For the launch of Jequiti’s new feminine

fragrance - “Jolie Femme”, drom organized an

event with local digital influencers.

Jolie Femme is a “sensual floral” developed

by the perfumer Eve Miralles for young and

contemporary women. It represents “feminity

with a subtle sensuality”.

Since the perfume is part of Jequiti’s line

“France”, the event was held at “Paris 6” - a well

known French bistro in São Paulo. There, we

organized a “petit déjeuner” for the bloggers.

During the breakfast, they had the chance to understand how fragrances are made and try to “create their own version” of the product, with raw materials provided by drom and under the instructions of our perfurmer.

The idea was to promote the perfume in social media (Jequiti’s, and most of Brazilian brands,

main marketing strategy), generating likes,

reposts and reviews with low investment.

The PR and Communications agency “CR Comunicações” was supportting the event on

Jequiti’s behalf.

ClippingEventsJequiti’s Jolie Femme

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The Event

Besides the perfumer Eve Miralles, Mathiew Ferreira (LATAM Director), Luciana Okubo (ACM) and Aline Oliveira (MKT) were present.

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drom’s and Jequiti’s teams

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InfluencersEvent’s Public Reach

1. Id Bloggers (22.9k followers)

2. July Simao (27.2k followers)

3. Blah Blog (15.2k followers)

4. A Melhor Escolha (5,882 followers)

5. BeautYourselfie (3,663 followers)

6. Karla Soaress (116k followers)

7. Blog Falando Nisso (52k followers)

8. Mel Campo (14.4k followers)

9. Gabi Giacomucci (8,991 followers)

10. Jamilleks (1,181 followers)

11.Blog Dicas da Raphinha (15.1k followers)

12. No Armário da Carol (7,497 followers)

13. Blog Toda Beleza (12.7k followers)

14. Fabiana Pranaitis (10.3k followers)

15. Mica Kodama (22k followers)

16. Nicole Granado (20.8k followers)

17. A Melhor Escolha (5,882 followers)

ClippingEventsJequiti’s Jolie Femme

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ClippingEventsJequiti’s Jolie Femme

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Videohttps://www.youtube.com/watch?v=jDB6sCPuOnE

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ReviewsExemples of drom’s name being mentioned in blogs and beauty websites

http://feminilidades.com.br/2016/01/21/lancamento-jolie-femme-

e-o-novo-perfume-feminino-da-jequiti/

http://www.universomacherie.com/2016/02/lancamento-jequiti-

jolie-femme.html

http://www.jevasconcellos.com/2016/02/perfume-jolie-femme-

jequiti.html

http://www.meninasurtei.com/2016/01/jolie-femme-nova-

fragrancia-da-jequiti.html

http://www.entrevitrines.com.br/2016/01/jolie-femme-novo-

perfume-feminino-da.html

http://www.maxpressnet.com.br/Conteudo/1,813456,Jolie_

Femme_e_o_novo_perfume_feminino_da_Jequiti,813456,6.htm

http://pimentasdeacucar.blogspot.com.br/2016/02/acucarando-

jolie-femme-jequiti.html

http://mixdamel.com.br/2016/01/resenha-perfume-jolie-femme-

jequiti/

http://www.encontrodebeaute.com/jolie-femme-o-perfume-da-

jequiti/

http://www.andreajesus.com/2016/01/jolie-femme-e-o-novo-

perfume-feminino.html?m=0

http://www.daruiva.com.br/resenha-perfume-jolie-jequiti/

http://blogamelhorescolha.com/perfume-jolie-femme/

http://www.gcampaner.com.br/blogs/perfume-jolie-femme/

OBSERVATION

AlThOughT, AccORdINg TO dROm’S PR guIdElINE, wE ShOuld NOT INVEST ANd REVIEw SOcIAl mEdIA,

ThIS EVENT wAS A REquEST mAdE my ONE Of OuR mAIN clIENTS. ThEREfORE, OuR INVOlVEmENT wAS INdISPENSABlE. ANd wE cOuld NOT TRAck All mENTIONS ANd POSTS

cONcERNINg dROm’S NAmE, BEcAuSE, NEIThER ThE clIENT, NOR ThE PR AgENcy IN chARgE PROVIdE ExTRA dATA.

ThANkS!mkT BRAzIl