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  • WE MAKE PAYCARDS EASY A Paycard Case Studyinfo.americanpayroll.org/pdfs/paycards/Case-Study-gcc-Chipotle.pdf · Company profile for Chipotle • 20,000 employees • First restaurant
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Company profile for Chipotle • 20,000 employees • First restaurant opened in 1993 • By 2011, Chipotle operated 1000+ locations • Many ‘unbanked’ or ‘underbanked’ employees • Headquartered in Denver, Colorado Steve Ells, CEO - “Food with Integrity” is our commitment to always look closer, dig deeper, and work harder to ensure that our actions are making things better, not worse. It’s our promise to run our business in a way that doesn’t exploit animals, people or the environment. It is the philosophy that guides every decision we make at Chipotle. Global Cash Card has exceeded my expectations routinely and has gone above and beyond the normal call of duty in order to make sure we were satisfied. Michael Evans, Payroll Accountant Situation Chipotle was looking for a paperless solution that would reduce printing costs and simplify the payroll process. Not only did they want to take an active part in the “Go Green” initiative but they saw paycards as an additional benefit they could provide to their employees. As part of their due diligence, they evaluated three companies: Money Network, Comdata, and Global Cash Card. They had three critical factors involved in the selection criteria: (1) A customized implementation process that would fit their specific needs. (2) Outstanding customer support (3) Field support. Implementation Based on the criteria cited above, Chipotle chose Global Cash Card and decided to further assess the program with a pilot test at 60 different locations. The Global Cash Card implementation team conducted in-person training at 40 store locations. They supplied a customized implementation solution that consisted of multiple training resources for store managers and HR generalists. This included onsite trainings for store managers and employees. Where onsite training was not possible, the implementation team conducted webinars with store management. In addition, they employed a collaborative process to create customized training manuals and provided employees with detailed information on the paycard program. Results The pilot test was determined to be a success and a roll out process was put in place with the goal of having the program implemented in all locations by April 2011. As the complete roll out has taken place, there has been a very high level of participation in all regions, much of which has been attributed to the customized implementation program designed by Global Cash Card. Summary The overall opinion of Chipotle management is that Global Cash Card has put them on the right track towards a paperless solution. At this point, some regions are already as high as 90% participation. In the future, Chipotle intends to increase participation in order to go 100% paperless. To achieve this, Global Cash Card has partnered with Chipotle to continue to educate their employees on the benefits of a paycard program and encourage them to utilize paycards effectively. The Global Cash Card™ Debit MasterCard ® Card is issued by First-Citizens Bank & Trust Company pursuant to a license from MasterCard ® International Incorporated. The Global Cash Card™ VISA ® Payroll Card is issued by Metabank™ pursuant to a license from VISA ® U.S.A Inc. ” ” WE MAKE PAYCARDS EASY A Paycard Case Study

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Page 1: WE MAKE PAYCARDS EASY A Paycard Case Studyinfo.americanpayroll.org/pdfs/paycards/Case-Study-gcc-Chipotle.pdf · Company profile for Chipotle • 20,000 employees • First restaurant

Company profile for Chipotle

•20,000employees•Firstrestaurantopenedin1993•By2011,Chipotleoperated 1000+locations•Many‘unbanked’or ‘underbanked’employees•HeadquarteredinDenver, Colorado

SteveElls,CEO-“FoodwithIntegrity”isourcommitmenttoalwayslookcloser,digdeeper,andworkhardertoensurethatouractionsaremakingthingsbetter,notworse.It’sourpromisetorunourbusinessinawaythatdoesn’texploitanimals,peopleortheenvironment.ItisthephilosophythatguideseverydecisionwemakeatChipotle.

GlobalCashCardhas

exceededmyexpectations

routinelyandhasgoneabove

andbeyondthenormalcallof

dutyinordertomakesurewe

weresatisfied.

MichaelEvans, PayrollAccountant

SituationChipotlewaslookingforapaperlesssolutionthatwouldreduceprintingcostsandsimplifythepayrollprocess.Notonlydidtheywanttotakeanactivepartinthe“GoGreen”initiativebuttheysawpaycardsasanadditionalbenefittheycouldprovidetotheiremployees.Aspartoftheirduediligence,theyevaluatedthreecompanies:MoneyNetwork,Comdata,andGlobalCashCard.Theyhadthreecriticalfactorsinvolvedintheselectioncriteria:(1)Acustomizedimplementationprocessthatwouldfittheirspecificneeds.(2)Outstandingcustomersupport(3)Fieldsupport.

ImplementationBasedonthecriteriacitedabove,ChipotlechoseGlobalCashCardanddecidedtofurtherassesstheprogramwithapilottestat60differentlocations.TheGlobalCashCardimplementationteamconductedin-persontrainingat40storelocations.TheysuppliedacustomizedimplementationsolutionthatconsistedofmultipletrainingresourcesforstoremanagersandHRgeneralists.Thisincludedonsitetrainingsforstoremanagersandemployees.Whereonsitetrainingwasnotpossible,theimplementationteamconductedwebinarswithstoremanagement.Inaddition,theyemployedacollaborativeprocesstocreatecustomizedtrainingmanualsandprovidedemployeeswithdetailedinformationonthepaycardprogram.

ResultsThepilottestwasdeterminedtobeasuccessandarolloutprocesswasputinplacewiththegoalofhavingtheprogramimplementedinalllocationsbyApril2011.Asthecompleterollouthastakenplace,therehasbeenaveryhighlevelofparticipationinallregions,muchofwhichhasbeenattributedtothecustomizedimplementationprogramdesignedbyGlobalCashCard.

SummaryTheoverallopinionofChipotlemanagementisthatGlobalCashCardhasputthemontherighttracktowardsapaperlesssolution.Atthispoint,someregionsarealreadyashighas90%participation.Inthefuture,Chipotleintendstoincreaseparticipationinordertogo100%paperless.Toachievethis,GlobalCashCardhaspartneredwithChipotletocontinuetoeducatetheiremployeesonthebenefitsofapaycardprogramandencouragethemtoutilizepaycardseffectively.

TheGlobalCashCard™DebitMasterCard®CardisissuedbyFirst-CitizensBank&TrustCompanypursuanttoalicensefromMasterCard®InternationalIncorporated.TheGlobalCashCard™VISA®PayrollCardisissuedbyMetabank™pursuanttoalicensefromVISA®U.S.AInc.

”

”

WE MAKE PAYCARDS EASY

APaycardCaseStudy

Page 2: WE MAKE PAYCARDS EASY A Paycard Case Studyinfo.americanpayroll.org/pdfs/paycards/Case-Study-gcc-Chipotle.pdf · Company profile for Chipotle • 20,000 employees • First restaurant

WorkingwithGlobalonrollingouta

paycardprogramtoouremployeeshas

beenmorethanapleasure.Comingin,I

hadabsolutelynoexperiencewithpayroll

letalonepaycards,buttheGlobalteam

wasmorethanwillingandabletowork

withmeandshareknowledgeofthe

programandhoweverythingworked.

Globalhasalsoexceededmyexpectations

routinelyhasgoneaboveandbeyond

thenormalcallofdutyinordertomake

sureweweresatisfied.Theoverallservice

hasbeentopnotch;fromleadingand

conductingtrainingsessionsduringtheroll

outandprovidingmaterialsandadvicefor

asuccessfulintroduction,totheextremely

friendlyandaccessiblecustomerservice

teamwhomweusedforour‘everyday’

questionsandissues.

AnothergreatqualityaboutGlobalhas

beentherespectandunderstanding

theyshowtoouremployeeswhen

workingwiththem.Changecanbe

difficultforanyoneandisdoublyso

whenfactoringinaperson’s“paycheck”,

butGlobalhasbeenwonderfulin

calmingmanyoftheapprehensionsand

fearsthatouremployeesmayhavehad

towardspaycards.

MichaelEvans, PayrollAccountant ChipotleMexicanGrill

TestimonialsfromCardholdersatChipotleMexicanGrill

”

”IlikehavingthepaycardbecauseIamabletopay

someofmybillsonlinenowwherebeforeIcouldnot.

MariaLuzTorres ””IlikeitbecauseIdon’thavetoworryaboutcashing

mycheck.IamhappynowthatIamabletogetmoney

outofATM’swheneverIwant.

FatimaMendez””

Itfeelsgoodtohaveanotheroptionofpayment

insteadofhavingtocarrycashatalltimes.Ifeelgood

knowingthatIhaveacardwithaVisalogoandIhave

moneyonthatcardtospendasIplease.Thebestthing

is...itmakesmywalletlookpretty.

BronwinBailey ””

Ifeelthatthispaycardsystemisgreatbecauseit

allowsthepeoplewhodidn’thaveaccesstotheperksof

havingaVisa/MasterCardtonowhavethem.

LeeHer ””

There’sabenefittohavingthecard,havingtheVisa

logoonacardletsyoupayanything,anywhere.

JuanAguirre ””

APaycardCaseStudy-ChipotleTestimonials


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