We make it our

business to build your

business

By: Mr B

Claassen

Seda

Export Development

Programme

Outline of presentation

1. Introducing Seda1. Who are our clients2. How does Seda deliver3. Seda offerings4. How do you become a client

2. Export Development Programme1. Information2. Training3. Development4. Market development and support

Introducing Seda

The Small Enterprise Development Agency (seda) was

established in December 2004 in terms of the

National Small Business Amendment Act.

Mission:

To develop, support and promote small enterprises to ensure their

growth and sustainability in coordination and partnership with other role

players

Main goal:

Ensure that the small enterprise sector grows and increases its

contribution to sustainable and equitable social and economic

development, employment and wealth creation

General characteristics

• 51 to 200 employees• Developed technical and business skills

• 21 to 50 employees• Developed technical / limited business skills

• 6 to 20 employees• Limited technical and business skills

• Less than 6 employees• Very limited technical and business skills

20%

80%

Who are our clients?

How does Seda deliver?

Delivery points

9 Provincial Offices

42 branches

24 business incubators

60 Enterprise Information Centres

Offerings consisting of various products and

services

Delivery model

Most products and services are provided through Seda branches

Information Officers, Business Advisors and Regional Facilitators provides services to clients at the Seda branches

Close interaction between National Office and branches ensure that offerings and interventions are relevant, user friendly and effective

Use of consultants/external Service Providers where necessary for specialised services to small enterprises

Examples of some Seda offerings

Entrepreneurship readiness assessment New business registration Start up business plans Business performance improvement assessment SMME needs assessment Franchise evaluation Export readiness assessment Feasibility studies Infrastructure rehabilitation Value chain development Exposure to local and international markets Market studies Social and skills scoping Capacity building Bankable business plans

Client

ReferalRegister client onseda’s database

Diagnostic

Coupon SchemeAssist with seda

Products & ServicesService Provider

Contract

Diagnostic

Coupon SchemeAssist with seda

Products & ServicesService Provider

Contract

Simplified Process for assisting seda Clients

How do you become a client?

Physical visit to branch

Most branches has information sessions for potential

clients, please contact them for dates and times

Registration as a client

Relevant assistance process start

How do you contact us?

Seda call centre: 0860 103703

Seda website: www.seda.org.za

seda National Office: Physical Address: The dti Campus, Building

G, 77 Meintjes St, Sunnyside, Pretoria Tel: (012) 441 1000

Export Development Programme

Objective

To enhance small enterprise export capability and operations of small enterprises by developing and

promoting them to enter global markets and to provide relevant training and assessment for Seda

clients

Components of Export Development Programme

Criteria for participating enterprises

Potential exporters: Enterprise should be in existence for 2 years and operating as a

formal entity; Product/Service should have a niche or competitive edge; A market match should exist for the product/service; Enterprise must be committed to developing an export market; Enterprise should have or have access to finance; Enterprise should have internal capacity for additional markets; and The Seda Business Advisor should recommend participation, based

on his/her assessment. Export-ready enterprises:

As above, but also including: All required quality and management systems is in place; Market clarity for the targeted export product should exist; and All necessary permits, tax and insurance should be in place.

Information provision

Export Awareness Seminars: Half day workshops organised by Seda branches; Raise the awareness amongst small enterprises on export as a

market; The urgency to be internationally competitive; Assistance available from Seda with regard to your export

development; The basic elements of competitiveness; and Other support services available to

enterprises to develop their international competitiveness

To find out when the next Awareness Seminar would be held in your area, please contact your local Seda branch.

Information provision continued

Country, sector, product and trade statistics is some of the

information required by enterprises while developing their

export market

For example: Enterprises utilise this information during their

research on relevant markets and in preparing their export

marketing plans.

Seda is currently working on a process so that this basic

information can easily be provided to enterprises by the

Business Advisor

Training - Export Orientation Course

8 weeks’ course to develop and enhance skills and capacity of enterprises to service market opportunities:

Focuses on preparing participants for exporting, both existing and potential exporters can attend;

Four modules include: Orientating yourself towards exports Determining your export readiness Introducing the technical aspects of exporting Developing an export market

Workbooks with a story line provides a practical,outcomes-based training course;

Delivered at Seda branches through a trainer, with the support of a business advisor; and

Certificate provided at the completion of the course

Training: Pre- and post-exhibition

PRE-EXHIBITION

2 DAY WORKSHOP

Focuses on preparing potential exhibitors for participation in Exhibitions and Trade fairs;

Targeting enterprises that will be participating in local or international exhibitions, Trade Fairs or missions supported by Seda, a Chamber, the dti or a provincial agency.

Provided by either an internal trainer or an external trade consultant

POST-EXHIBITION

1 DAY WORKSHOP

Provided as a follow-up focusing on further assisting Exhibitors or participants with any enquiries or challenges from an event or mission.

Training: Other

GUIDE TO TRADING INTO AFRICA

Focuses on further assisting Small Exporters with accessing markets in the African continent

Targeted to SMEs that participated at a local and International Exhibition or Trade Fair

OTHER

Should it be identified that you need another export-related training course to develop your skills base, the Seda branch will assist in making this accessible to you as one of the interventions as per your action plan.

Development support

Once a full diagnostic has been done on your business by the

Seda advisor, an action plan will be drafted that will inform any

development assistance provided by Seda.

Examples of possible development assistance:

Product development and certification

Quality Management Systems

Market development support

All interventions are done on a cost-sharing basis, the process

of which will be shared by your business advisor

Market Access support – Local markets

4 sector-specific events will be supported annually, depending on budget availability: 8 enterprises will be considered for participation Details of events will be shared with branches, where enterprises,

with the assistance of the business advisor applies to National Office for participation

Seda will inform enterprise of successful application, as well as details of support provided for that event

Relevant Business Advisor will also gain the opportunity to accompany his/her clients to event to provide real-time support

Seda will showcase these events through our relevant print media

Local markets continued

Individual assistance to any other relevant local event is available as part of development assistance at your local Seda branch – the normal processes to such an intervention would apply

International market support

Seda provides support in three areas to ensure exposure on

international platforms to our clients:

Trade Point Programme

UNIZO GoNorth

Participation in missions and national pavilions

International market support – Trade Point Programme

The World Trade Point Federation (WTPF), based in Geneva, Switzerland, manages this UNCTAD-originating programme globally.

The WTPF operates through a network of more than 100 Trade Point centres. Through these Trade Points, the WTPF assists small enterprises in more than 70 countries worldwide to trade internationally by using electronic commerce technologies.

TRADE POINTSOUTH AFRICA

International market support – Trade Point Programme

Seda has the responsibility of implementing and managing the programme nationally in South Africa.

Seda established Trade Point South Africa (TPSA) through an agreement with the WTPF in 2007 and agreed to support the establishment of Trade Point Satellites (TPS) in each of the nine provinces.

Three Trade Point Satellites are currently active in South Africa and we are working on establishing more.

The TPSA motto is:

Do Global TradeDo Trade Point

International market support – Trade Point Programme

Objectives of the Trade Point Programme:

To increase the participation of small enterprises in international

trade;

To support small enterprises trade more efficiently; and

To assist Trade Points in becoming "one-stop-shops" where small

enterprises can obtain a full set of services with regard to trade

information and other related aspects. 

International market support – Trade Point Programme

Services provided by a Trade Point Satellite:

Electronic Trade Opportunities (ETOs), which allows you to post

your own business opportunities online and receive responses

from all over the world.

Global Trade Directory System (GTDS), which is a comprehensive

database providing registered companies with instant global

visibility and the opportunity to penetrate new markets.

List and search for opportunities

Provide Handholding support throughout the entire trade process Hold networking

Assistance with trade missions

International market support – Trade Point Programme

Trade Point Satellite contact details: TPSA Johannesburg

Contact person: Nada Reyneke Tel no: +27 11 726 5300 E-mail address: nada@jcci.co.za

TPSA Durban Contact person: Nombuso Duma Tel no: +27 31 332 0445 E-mail address: nduma@seda-ethekwini.org.za

TPSA Nelson Mandela Bay Contact person: Xolisa Singeni Tel no: +27 41 502 2400 E-mail address: xsingeni@seda.org.za

Or contact Trade Point South Africa: Tel no: +27 12 441 1000 E-mail address: tpsa@seda.org.za

UNIZO (Organisation for the Self-Employed and SMEs) is the largest Flemish organisation for self-employed entrepreneurs and champions the interests of these 82,000 entrepreneurs.

Seda signed an agreement with UNIZO as a partner to the ‘Go North helpdesk Import Vlaanderen Matchmaking’ project.

The project focuses on small enterprises with growth potential in three countries, South Africa, Malawi and Mozambique.

The Go North helpdesk facility puts these identified companies in touch with Flemish businesses with the ultimate goal to stimulate joint investment, jobs and growth for small enterprises in Southern African countries.

International market support – UNIZO GoNorth Helpdesk

For more information contact the small export development team on:

012 441 1000 OR

lmaleka@seda.org.za – Export Trainingtjardim@seda.org.za – Trade Point Programme

THANK YOUTHANK YOU