we love chocolate case study
TRANSCRIPT
Delicious, melt in your mouth, amazing ,
scrumptious, wow, Lovely
Enchanting, Delightful,Tasty, Yum, full of flavourNom nom nom.
Chocolate
We were lucky enough to work with a what would be anyone's dream client….
A high end luxury chocolatier with specialist chocolates needed our help.They had worldwide distribution, over 450 products and did we mention their
amazing chocolate?(we are still going to the gym now to try work off some of the over indulgence)
What They Wanted• Raise awareness
around their fantastic bars
• Develop a name for themselves within the industry
• Sell more chocolates
What We Did
We found people who
LOVED chocolate
(bloggers, teenagers, mums) from around the world
(turns out a lot of people love chocolate)
We contact them and asked them if they wanted to try the best chocolate in the world (they said yes - who doesn’t love chocolate?!)
We also asked us to give us their honest opinions, reviews..
(we were lucky their chocolate was so tasty, everyone was more than thrilled to share their experiences with us!)
What Strictly Social did…..
We build their twitter account, shared interesting stories, shared stories about chocolate and love
Built a Facebook page, a space where they share news, info, updates , competitions and promos!
Set up their blog, wrote content for them, reposted reviews.
Sourced content at food fairs
The Results?
• Large brand awareness, brand advocates and following
• Sales and distribution up 20%
• Web traffic by 30%• New distribution
opportunities
• All through the power of social media….