we get fans. - ticketmaster...intranet, website, powerpoint, etc.) and photographic applications...

08.05.14

WE GETFANS.

Brand Style Guide North America

Contents

Standard Logo

4 Dos & Don’ts

5 Clear Space Requirements & Minimum Size Usage

6 Minimum Size Usage

Our Name

8 Ticketmaster Icon

9 TM App Icon

Color Palette

Our Icons

12 Our Icon usages

Association Branding

14 Verified Logo DO’s & DON’Ts

15 Clear Space Requirements & Size Usages

16 Branding Examples

17 with Ticketmaster logo

For more information on our brand guidelines visit:www.ticketmaster.com/brandguidelines

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3

Standard Logo

The Ticketmaster logo must be used on every communication piece.

Master Logo – BlackThe standard black logo must always be used on a white background

Master Logo – WhiteThe standard white logo is used for black and solid color backgrounds.

The logo is a registered trademark. It should not be recreated or altered in any way.

Ticketmaster Logo Colors

Pantone Black C

C-100M-100Y-100K-100

HEX 000000

R-0 G-0 B-0

Standard LogoWhite

Standard LogoBlackPantone White

C-0M-0Y-0K-0

HEX FFFFFF

R-255 G-255 B-255

4

Standard Logo

Do’s & Don’ts

ProportionThe logo can be scaled proportionately to fit the layout, but it must not be stretched, skewed, or altered.

BackgroundsNever use the logo on high-contrast or multicolored backgrounds/photographs. The logo must be clearly visible.

CopyNever use the logo in text (see page 7).

Do: Don’t:

5

Standard Logo

Clear Space Requirements & Minimum Size Usage

Clear Space RequirementsThe Ticketmaster logo must be surrounded by clear space in all communications. The diagram shows the absolute minimum; however, additional clear space should be used when possible.

Electronic Minimum Size RequirementsABSOLUTE MINIMUM sizes for all electronic applications (e.g. email, intranet, website, PowerPoint, etc.) and photographic applications (e.g. translight displays).

75 x 14 pixels1.045 x 0.195 inches2.655 x 0.494 centimeters

Print Minimum Size RequirementsABSOLUTE MINIMUM sizes for all print materials.

0.59 x 0.11 inches1.5 x 0.279 centimeters

Clear Space

Electronic

Print

Shown at actual size

14 px

0.11 in

75 px

0.59 in

6

Standard Logo

Minimum Size Usage

Contained Logo Minimum SizeABSOLUTE MINIMUM sizes for all electronic and print applications of the contained logo (e.g. email, intranet, website, PowerPoint, etc.) and photographic applications (e.g. translight displays).


0.11 in

0.59 in

The Ticketmaster icon is an acceptable alternative when the minimum full Ticketmaster logo is too big to be used.

Electronic14 px

75 px

Print

7

Our Name

Ticketmaster vs. Ticketmaster.comUse “Ticketmaster” when referring to the company. Use “Ticketmaster.com” when referring to the site.

Example“Visit Ticketmaster.com to find an exciting event near you.”

Correct: Incorrect:

Ticketmaster Ticket Master

Ticketmaster.com ticketmaster.com

Visit Ticketmaster.com to see the redesigned website.

Get Los Angeles Red Ants tickets at Ticketmaster.com. (Be sure to link Ticketmaster.com to homepage or relevant event page)

There are many events on Ticketmaster.com.

Did you seeTicketmaster.com’s redesigned website?

How manyTicketmaster.coms are there?

Company Name: Ticketmaster is always spelled as one word with a capital “T” and lowercase “m”.

Website: When referring to the website, write Ticketmaster.com with a capital “T.” Do not use “www” or “http://”

Grammer Rules: Never use Ticketmaster.com in the possessive form. Never pluralize Ticketmaster.com.

Logo Usage: Never use logo in text.

Visit to get Los AngelesRed Ants tickets.

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Our Name

Ticketmaster Icon

Only use the Ticketmaster icon when the minimum full Ticketmaster logo is too big to be used, e.g. profile image, social thumbnails, and favicons.

Only use the icon on pages where the full Ticketmaster logo also appears.

Do not use ® or ™ next to the Ticketmaster icon.

Ticketmaster Icon – BlackUse on white backgrounds.

Ticketmaster Icon – WhiteUse on black backgrounds.

Contained IconWhen placing the logo on a busy image, first put it inside a black or white box.

Never recreate or alter the icon in any way.

Ticketmaster Icon White

Ticketmaster Icon Black

Pantone Black C

C-100M-100Y-100K-100

HEX 000000

R-0 G-0 B-0

Pantone White

C-0M-0Y-0K-0

HEX FFFFFF

R-255 G-255 B-255

Contained IconPlacing the logo on a busy image? First place it inside

a black or white box.

Ticketmaster Logo Colors

9

Our Name

TM App Icon

App IconUse on white or black backgrounds.

Never recreate or alter the logo in any way.

Pantone 485 C

C-12M-100Y-100K-3

HEX D00509

R-208 G-5 B-9

Pantone 2727 C

C-81M-57Y-0K-0

HEX 1E6594

R-23 G-112

B-222

Pantone 420 C

C-19M-15Y-16K-0

HEX CCCCCC

R-204 G-204 B-204

Neutral Black C

C-72M-66Y-65K-72

HEX 222222

R-34 G-34 B-34

Ticketmaster App Icon

Ticketmaster App Icon Colors

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Color Palette

Primary Colors

Secondary / Accent Colors

Primary ColorsThese colors are part of our branding and should have a strong presence on all communications.

Secondary / Accent ColorsFor use to highlight key areas and text

CMYK Color SchemeUse these formulas for all process color applications when PMS colors can’t be used.

RGB & HEX Color SchemeUse RGB formulas or the hexadecimal equivalents for all electronic applications (e.g. email, intranet, website, PowerPoint, etc.) and photgraphic applications (e.g. translight displays).

Pantone CoolGray 11 C

C-65M-57Y-52K-29

HEX 414141

R-65 G-65 B-65


C-42M-35Y-35K-1

HEX 999999

R-153 G-153 B-153

Pantone Black C

C-100M-100Y-100K-100

HEX 000000

R-0 G-0 B-0

Pantone 186 C

C-12M-100Y-92K-3

HEX D00509

R-208G-5 B-9

Pantone White

C-0M-0Y-0K-0

HEX FFFFFF

R-255G-255 B-255

Pantone 116 C

C-0M-18Y-100K-0

HEX FECB34

R-254 G-203 B-52

Pantone 2925 C

C-76M-25Y-0K-0

HEX 008CFF

R-0 G-140 B-255

Pantone 361 C

C-75M-4Y-100K-0

HEX 19AB20

R-25G-171 B-32


C-5 M-4 Y-4K-0

HEX EFEFEF

R-239 G-239B-239

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Our Icons

eTicketsThe eTickets icon is used with live text in the font Arial. Two hex values of live text are used with eTickets. eTickets hex #227FF1 with tagline “Ready when you are”. eTickets can also be displayed in hex #414141.

GuaranteedThe Guaranteed icon is used with live text in the font Arial #414141. Guaranteed hex #004075.

eTickets Icon

eTickets Icon Colors Guaranteed Icon Colors

Guaranteed Icon

Gradient

C-56M-0Y-1K-0

HEX 49D4FC

C-76M-50Y-0K-0

HEX 227FF1

R-73 G-212 B-252

R-76 G-127 B-241

Gradient

C-70M-32Y-0K-0

HEX 009BFF

C-100M-82Y-29K-14

HEX 004075

R-0 G-155B-255

R-0 G-64 B-117

Primary

C-76M-50Y-0K-0

HEX 227FF1

R-76 G-127 B-241

Primary

C-100M-82Y-29K-14

HEX 004075

R-0 G-64 B-117

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Our Icons

eTicketsThe eTickets icon is used with live text in the font Arial. Two hex values of live text are used with eTickets. eTickets hex #227FF1 with tagline “Ready when you are”. eTickets can also be displayed in hex #414141.

GuaranteedThe Guaranteed icon is used with live text in the font Arial #414141. Guaranteed hex #004075.

Thank you for choosing print-at-home. ®powered by TicketFast

Important Instructions:- The barcode only allows one entry per scan.

Unauthorized duplication or sale of this ticketmay prevent your admittance to the event.

-

Keep this ticket in a safe place as you would money or regular tickets. Ticketmaster® is not responsible forany inconvenience caused by unauthorized duplication. In the event that duplicate copies appear, theFacility reserves the right to refuse entry to all ticket holders and may credit the original purchaser the facevalue which will constitute full remuneration. The event date and time is subject to change without notice.

PURCHASED BY SECTION ROW SEAT

ORDER NUMBER

.This is your ticketPresent this entire page at the event.

©20

13Ti

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mas

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All

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serv

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eTicketsTHE EASY WAY IN

Get our FREE iPhone or Android app, or go to Ticketmaster.com on your phone.

1

Sign in to your account and tap “Orders”.2

Show your tickets on your phone and you’re in!3

Get our FREE iPhone or Android app, or go to Ticketmaster.com on your phone.

1

Sign in to your account and tap “Orders”.2

Show your tickets on your phone and you’re in!3

PRINTING ISN’T THE ONLY OPTION...Show your ticket on your phone to get in!

PRINTING ISN’T THE ONLY OPTION...



PRINTING ISN’T THE ONLY OPTION...

eTickets Icon Example Pages

Guaranteed IconExample Page

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Verified Logo

RequirementsCo-branded advertisements, web pages, and apps for partners with primary and resale ticketing agreements must include the verified tickets logo.

Association branding must be placed above the fold.

Note: MLB-related materials follow separate guidelines. Contact Ticketmaster’s MLB representative for more information.

In PrintWhen you’re talking Ticketmaster-verified tickets, that’s the way to write it - with a hyphen. For example: Get in guaranteed with Ticketmaster-verified tickets!

Pantone 2925 C

C-76M-25Y-0K-0

HEX 008CFF

R-0 G-140

B-255

Pantone White

C-0M-0Y-0K-0

HEX FFFFFF

R-255 G-255 B-255

Pantone Black C

C-100M-100Y-100K-100

HEX 000000

R-0 G-0 B-0 Verified

Icon Colors

Verified Logoover light background

Verified Logoover dark background

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Verified Logo DO’s & DON’Ts

ProportionThe logo can be scaled proportionately to fit the layout, but it must not be stretched, skewed, or altered.

BackgroundsNever use the logo on high-contrast or multicolored backgrounds/photographs. The logo must be clearly visible.

CopyNever use the logo in text (see page 7).

Do: Don’t:

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Verified Logo Clear Space Requirements & Minimum Size Usage

Clear Space RequirementsThe Verified logo must be surrounded by clear space in all communications. The diagram shows the absolute minimum; however, additional clear space should be used when possible.

Electronic Minimum Size RequirementsABSOLUTE MINIMUM sizes for all electronic applications (e.g. email, intranet, website, PowerPoint, etc.) and photographic applications (e.g. translight displays).

94 x 24 pixels

Print Minimum Size RequirementsABSOLUTE MINIMUM sizes for all print materials.

0.33 x 1.31 inches0.838 x 3.327 centimeters

Clear Space

Electronic

Print


24 px

0.33 in

94 px

1.31 in

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Branding Examples

1 - Web Banner2 - In App Placement3 - Co-Branded Web Site

2 - In AppPlacement

1 - Web Banner

3 - Co-branded Web Site

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“with Ticketmaster” Logo

RequirementsCo-branded ticketing pages must include the association branding logo.

Association branding must be placed above the fold.

Absolute minimum size is:

120 x 12.5 pixels1.67 x 0.3 inches

Note: MLB-related materials follow separate guidelines. Contact Ticketmaster’s MLB representative for more information.

Shown atactual size

Electronic Minimum Size

120 px

12.5 px

Example Mobile Page

Example Web Page

we get fans. - ticketmaster...intranet, website, powerpoint, etc.) and photographic applications...

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