“Where we’re going we don’t need roads.”

Sean Tierney & Bryan Kirch

Themes from yesterday

• “I love these events but I come away with 1,000 things I know I need to be doing.”

• I want to shift my primary revenue to come from a product so it can scale.

• I want to extricate myself further from my business processes.

Sean’s backgroundBC

AD

Bryan’s Background

Automation as Amplification

Pre

Searching for b-model Focused on growth

Post

Product Market Fit

not ready to automate now it’s time

What is Lean?

• Risk Mitigation

• Waste Reduction

• “Just in time” decisions

• MVP (establish Product-Market Fit earlier)

• Iterative process (Build Measure Learn)

• Unit of progress = validated Learning

• Falsifiable hypotheses

What if this could be reliably prevented?

Example

Example

“We don’t need roads”(or sidewalks)

Famous bad assumptions

...and it is the centerof the universe.

Example

Example

Need a volunteer!

CustDev Lean Canvas

The Process• Filter Test

• Research Market

• Customer Acq Testing (segment, channel, messaging)

• Keyword Analysis

• PPC viability

• A/B ads, landing pages, offer, price, presentation

• Incrementally test funnel to remove uncertainty

• Conduct the buy test

Q&A

sean@grid7.com

bryan@grid7.com

Change one thing, change everything.