we care brochure

8/19/2019 We Care Brochure

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https://www.facebook.com/wecaredelhi

We Encourage Cannine Affection & REhabilitation.

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We Care- for their unspoken needs


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We hereby declare that this is our original work and inter-pretations drawn inside are based on material collected byourself through researches and work done by us and anyform that has been used as a reference has been citatedproperly at the end.

Declaration



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Overview

ObjectiveTarget Audience

Key Insights

Advantages

Tangible Benets

Emotional BenetsBrand Values

SWOT Analysis

Challenges

Tone Of Voice

Contents


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Role Of Communication

Creative ExpressionPositioning Statement

Key Response

Media

Logo Explorations & Colour Palate

Colour Psycology For LogoCorporate Stationary Identity

Promotional Fundraising Envelops

Promotional Event At

Promotional Fundraising Posters

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WE CARE- We Encourage Canine Affection

& REhabilitationIs a newly formed and registered Non-Governmental Orga-

nization.

Set-up and functioning in East Delhi, Patparganj, In-draprastha Extension.

Aims to sterilise every canine in East Delhi by setting animaladoption stalls in fairs etc. It also grooms and dresses up

mongrel breed pups, kittens and other animals.

The main aim of WE CARE is to effectively conduct canine

birth control in most humane option, eradicate rabies, pro-mote stray cannine adoption and educate people about the

issues of stray dogs and how they can be tackled.

The NGO would be covering their vaccinations and neuter-ing operations and other medical requirements by regular-

ly contacting the adopter even after adoption.

Proper before adoption verication house checks andmonthly house checks post adoption would be conducted

by the NGO.

Everything would be mentioned on a written stamp paperagreement also ensuring some conditions and punishment

if the adopter later causes harm or mistreats the pet in any

way which would be mandatory for the interested adopterbefore taking the pet home.

Overview

1 We Care- for their unspoken needs


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We Care- for their unspoken needs 2


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Who - Group of 10 people coming from different backgrounds with 1 mutual feelingwhich is working for their rights, lives and giving them all what they truly deserve.

Where - Initially in East Delhi Indraprastha Extension area but also caters to the

needs and well-being of canines in other parts of Delhi.

How- SOS Rescuing, Getting an animal vaccinated, groomed and adopted (throughevents, fairs etc.) in homes where they feel safe and get pampered…

What else - Getting them Sterilised so that they can live healthy disease free andstress free lives. SOS for people having problem in tackling stray animals

Objective

1 3 We Care- for their unspoken needs


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4We Care- for their unspoken needs


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Target Audience

15 We Care- for their unspoken needs

Consumer Prole

Housewives

Working women (single and married)Old UnclesTeenagersChildren’sTypically every person residing in Indraprstha Extension

Non animal lovers.

People who don’t like animals who are born and living on streets, callingthem stray.Who don’t like dogs, cats etc. wandering outside their houses on streets.People who get scared of animals wandering in their locality.


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Thousands of animals are hit on the roads and left there to die there...These dogs are healthy but unwanted…

If they don’t nd homes, local vets and animal charities are forced toput them down…

Hence, they are called strays…People are careless, and inconsiderate to them and call these inno-

cent souls as “AAWARA JAANWAR”.


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Key Insights

1 We Care- for their unspoken needs7

Local stray animals in residential streets were ungraciously used in harrowingconditions. They were left to die on roadsides, full of maggot-wounds & weakdue to starvation.

People who don’t know about the issues of stray dogs and how they can betackled so that they and animals, both can live peacefully.Increasing Population of Dogs.

Pups who were getting killed by over speeding cars.


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Advantages

We Care- for their unspoken needs7

People will have someone to call forhelp whenever they will not be able

to handle an animal on streets.

Thousands of dogs, cats, birds etc.go though a horrifying torture anddie, weather caused by humans or

natural calamities. WE CARE rescues,rehomes them because they all de-

serve a second chance.

Controlled canine population curbingthe havoc caused on streets, makingit safe for both animals and humans.

Sterilising animals which ensures theirhealth, temper control in check.

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Tangible Benets

Well-Being and welfare of animals.Reducing number of accidents

caused to stray animals intentionallyor unintentionally.

Most safest and humane solution tocontrolling the increasing population

of stray animalsReducing risks of diseases like Rabies

etc. in animals both communicableand non-communicable diseases.



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Emotional Benets


For all of humanity by supporting be-cause of the moral benet of care. All

life should be cared for and protected.

Love and faithfulness which animals giveus in return for a lifetime.

Creating a community where both an-imals and humans can live in harmony

peacefully.

Ending pain and suffering of every ca-nine.

Cute little happy healthy bundles of joyswagging tails around us.


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SWOT Analysis


Strengths- In today’s world, practicallyeveryone faces problems in tackling, liv-ing around and accepting stray animalsas a healthy part of our society and WECARE assists people in being a little pa-tient and helping them as well as street

animals.

Weakness- Alone the NGO may not besufcient enough in changing people’s

perception towards animals and also res-

cuing every animals in distress.

Opportunity- innovative thought as fo-cusing mainly on stray animals and also

helping people in living with having themin our society, not tried before, has po-

tential to appeal as it addresses theneed of the masses.

Threats- Big NGO’S working for animalswelfare can think upon this idea and of-

fer similar services in market.


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Challenges


Turning criticism into positiveapproach from people who

don’t support welfare or anygood work being done for stray

animals.To sterilize each and every

Stray animal in East Delhi start-ing from dogs in Indraprastha

Extension.The NGO is newly formed hence

lack of funds is an issue.NGO doesn’t has it’s our own

place to shelter animals.Success rate in rescuing and

treating animal in danger or dis-tress.

Getting stray animals adopted.


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Tone of voice

Caring, polite, creating impact onviewer to co-operate with us.

A friendly tone assuring people to bea little patient and co-operative while

WE CARE is there to sort things outregarding issues people have from

animals being around them.


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WE CARE will build a trust relationshipwith people as well as animals by mak-

ing them realize the power they have ofchanging the way of living in their sur-roundings by taking care of stray ani-mals around them etc. Thus WE CARE

assisting them and being a helping handin giving humans comfort and indepen-

dency and making their lives stress freeof and being secured together as a unit.

Releasing Compassion which they havewithin.

Role of

Communication


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Creative Expression

“ We Care for their unspoken voice”


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Positioning Statement

Be a little patient and co-operative while WE CARE is there to sort things out regard-ing issues people have from animals being around them. Let’s show some compassiontowards these adorable bundles of joys wagging tails around us . Any stray animal

related problem, contact us we are sure that you and we will make a good team.


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Key Response

“These puppies are such abundle of joy.”

“I will adopt this dog and keephim safe and happy. So what if

he is born on streets.”“Ohh no this kitten is so bad-ly hurt, I should call WE CARE

they will help him out.”“Stop hurting the puppy. What

has he done to you? Let himlive peacefully.”


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Media

Based on our Day in life of Analysis with ourtarget audience, 2 media campaigns forpromotion are chosen-

Posters informing local residing people

about WE CARE and how it will help them,along with helpline no’s, and encouragementfor adoption.Places-At schools, Road Dividers, ResidentialSociety’s notice boards.

Kiosks, Stalls for Adoption and Fundraisingevents to promote WE CARE.Places – Schools and colleges fairs, Residen-tial Societies, events like Pet Fed etc.Sending out envelops invititations for dona-tions and funds.

Online Facebook page with regular updateson work being done, giving knowledge to

people how to take care/give rst aid to an-imals in different scenarios, events, dona-tions & fundraising and adoptions available.

https://www.facebook.com/wecaredelhi


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Logo Explorations Colour Pallette


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Logo Selected


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Colour Psycology for logo

This version of orange encourages vitality and self-control.Optimistis, uplifts and rejuvenating our spirit.Relates to social communication, stimulating two way conversationsCreative airWarm-hearted, agreeable and informalAdventurous, risk-taking, vibrant, amboyantStimulating to the senses

Golden Orange

Jade green

The color of trust, giving without expecting anything in return.Generosity of spiritIt increases worldly wisdom and understandingRejuvenatingNurturingHopeHarmony and balanceGrowth


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Corporate IdentityStationary


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Letterhead


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Envelope


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Visiting Card



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Sanitizer Promotional Badge


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Promotional Fundraising Envelops

Sets of 10 envelops were made for donation for each cannine which needed immidi-ate nancial or other resources, encouraging people to donate the amount of mon-ey which they pay for their lunch, that a dog’s or cat’s lunch for 3 days could be ar-

ranged from that.


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Promotional

Event At Design

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Promotional

FundraisingPosters

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Designed By- Surbhi Gupta

we care brochure

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