we believe the way forward, is to engage. through strategic … · 2019. 2. 8. · virtual agency...

www.northcoaststrategies.com©NorthCoastStrategies,2016

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THE WAY FORWARD IS TO ENGAGE

We believe The Way Forward, is to ENGAGE. Through strategic communications, strategic relationships and something valuable to share, we work to protect and enhance the reputation of organizations in the public eye, through insight, advocacy and development of key relationships in government, media and the community. We are Independent, Connected, Strategic and Direct.

• If you have a business to build, we will build your BRAND! • If you have a story to tell, we will SHARE IT! • If you want to protect your reputation, we will keep you out of the HEADLINES! • If you want to meet a decision-maker, we will CONNECT YOU!

North Coast Strategies is an independent public relations+affairs consultancy that combines the very best of a big agency with hands-on executive-level experience and support. We are focused on developing strategic and meaningful relationships to protect a company’s reputation and bottom line, through strategic relationships and engagement.

www.NorthCoastStrategies.com

NORTHCOASTSTRATEGIES A STRATEGY BASED ON RELAT IONSHIPS


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|NOWLET’SSTARTTHECONVERSATIONNorthCoastStrategiesisapublicstrategiesfirmofferingpublicrelations,publicaffairsandcrisismanagementservices.Ourclientsexpectustoresolvecriticalissuesaffectingtheirbusinessesbycreatingastrategicandintegratedcommunicationsplan,completewithtargetedmessagesusingourrelationshipswiththemediaandgovernmentandbusinessleaders.Wealignyourmessagewithyourmarketinggoals,andthenplanacourseofactionthatdeliversresults.Althoughweareasmallindependentagency,weareflexibletomeettheevolvingneedsofourclientswhilenimbleenoughtofindtherightteamdependingontheproject,withdedicatedsenior-levelexecutivesleadingateveryphaseoftheproject.WeareaMichigancompany,incorporatedandlicensedtooperateinMichiganandworkwithadiversityofbusinessesandindustries,throughoutAmerica’sNorthCoast.|SERVICES

PUBLICRELATIONS

CRISISMANAGEMENT

PUBLICAFFAIRS

Ihelpcompaniesshifttheirmarketingstrategies,frompitchingthemediatoinformingthembycreatingcontent,establishingcredibilityandengagingthedecision-makers.

Asalawyer,Iworkcloselywithcompaniesandtheirattorneystomanagerisk,prepareandavoidacrisisorworkwithaclientthroughaverydifficultsituationwhileworkingtorepairtheirreputation.

Onbehalfofcompanies,Ihelpbuildtrustwithkeystakeholdersthroughdirectengagement,one-on-onemeetingsandcorporatesocialresponsibilitycampaigns.

STRATEGICCOMMUNICATIONS•MEDIARELATIONS•EXTERNALAFFAIRS•

COMMUNITYENGAGEMENT•STAKEHOLDERENGAGEMENT•CORPORATESOCIALRESPONSIBILITY•MARKETING&DESIGN•CONTENTCREATION•SOCIALMEDIAENGAGEMENT•

DIGITALANDMOBILESTRATEGIES

Samplesofourworkbefoundat:www.northcoaststrategies.com


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|ouruniqueagencyqualities&rethinkinganoldbusinessmodelWe’veturnedthePRagencymodelonitsheadbystrippingoutthethingswedon’tlike,suchas:

• Eliminatingoverhead;• Banishingjunioraccountexecutiveswhodon’tunderstandyourbusiness;and,• Addingunnecessarylayersofdecision-making.

Instead,whatyougetwithNorthCoastStrategiesis:

• Directanytimeaccesstosmartandexperiencedseniorconsultantswithindustryexperienceandexperiencetobringtoyourcompany.• Youalsogetrealisticideasanddirectconsultingwithoutsugarcoatingouradvicetoyou.• Nottomentionthechanceforustohelpyoutellandshareyourstoryacrossmultipleplatforms,whileworkingtoexpandyournetworkthrough

ours.

Allforasensibleratethathelpsyourbudgetgofurther.

• Ourfeesaredeterminedbasedonanhourlyrateandtheamountoftimeweanticipatespendingontheitemsweagreetobasedonthecompaniesobjectives.Weareflexibleinourworkarrangements.Forexample,wecanworkbasedonanhourlyrate,projectfeeormonthlyretainer.

NorthCoastStrategieswascreatedbasedonourexperienceworkingwithlargertraditionalagencies,thataone-sizedoesnotnecessarilyfitall.NorthCoastStrategiesisaone-personpublicaffairsfirmthatleveragesrelationshipswithotherindependentprofessionalstobetterserviceourclients.Weareavirtualagency--OnewhoseofficecanbefoundwhereverwecanaccessWi-Fi.Theflexiblebusinessmodelallowsustobewhereourclientsneedusthemost,whentheyneedus,whichmeansatanytimeoftheday,weareworkingforthem.Throughlooselyaffiliatednetworksandhighlycollaborativeteams,weworkcloselywitheachothertomanageouraccountsmoreeffectivethanyourtraditionalagency.Infact,weoffermoreflexibilityandgreateraccesstosenior-leveltalentthanthetraditionalfirms,nottomentionlowerratesmadepossiblewithnooverheadtopassontoclients.Weapproacheachclientengagementwithafreshperspective–meetingtheneedsofourclientsbybuildingaspecificteamtowrap-aroundtheirobjectives.Iworkextremelyhardtodevelopsolidrelationshipswithmyclientsandtheirorganizationsothatweallbenefitfromworkingwitheachother.NorthCoastStrategiesblendsmediarelations,branddevelopment,anddigitalcommunications,publicaffairsandstakeholderengagement.Wehavetheexperienceandcredentialsinadvocatingforclientsandthriveondevelopingrelationshipswithjournalistsandengagingon-linecommunitiestoimproveourclient’spositioninthemarketplace–onbehalfofyoungcompaniestothoseacenturyold,nottomentionmunicipalities,universities,healthcareproviders,nonprofits,individualsandothers.


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WEAREUNLIKEANYOTHERFIRMINMICHIGANANDONTARIO

• Weareanindependentpublicstrategiesfirm.Iworkonmyownanduseanetworkofotherseasonedandindependentconsultantsdependingonthescopeoftheproject.

• Iamanattorney• IservedastheCommunicationsDirectorfortheCityofDetroitandthePressSecretarytoDetroitMayorKennethV.Cockrel,Jr.• IservedasthefederallobbyistfortheDetroitRegionalChamber.• Asaresult,mypracticeblendslaw,policy,politics,economicsandthemedia,intheU.S.andCanada.• Ihavetheknowledge,experienceandrelationshipwithkeyinfluencersinMichiganandOntario,representingtheCityofWindsor,

UniversityofWindsor,DetroitWindsorTunnelandothersinpastastheirpublicrelationscounsel• IhavedirectexperienceinborderrelatedissuesafterleadingtheDetroitRegionalChamberandabi-nationalcoalitiontobringmore

resourcestotheUSCanadianborderafter9/11,includingprovidingtestimonybeforeCanada’sParliamentandsupportingtestimonybeforetheUSCongress.

YouwillnotfindamoreexperiencedpublicaffairsprofessionalthathastherelationshipsandexperiencesoninbothMichiganandOntario,thanwithDanielCherrinandNorthCoastStrategies.⏐ OURPROFESSIONALNETWORK

Althoughweareasmallindependentagency,weareflexibletomeettheevolvingneedsofourclientswhilenimbleenoughtofindtherightteamdependingontheproject,withdedicatedsenior-levelexecutivesleadingateveryphaseoftheproject.Thisincludes:

projectmanagers⏐mediarelations⏐facilitators⏐digitalmedia⏐socialmedia⏐journalists+contentcreators⏐websitedevelopment⏐photographers+videographers⏐eventmanagement⏐stakeholderengagement⏐publicaffairs⏐civicengagement⏐storytellers⏐design

⏐ OURSTRATEGICALLIANCE


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⏐ OURPROFESSIONALNETWORK

DanielCherrin, StrategicCommunicationsPlanning,FacilitationDaniel Cherrin has the unique ability to blend business insight and legal strategy with legislative affairs, media relations and public policy, helping

organizationsenhancetheirreputationandprofileamongkeystakeholders.DanielisthefounderofNorthCoastStrategies–apublicaffairsfirm.HealsoisapartnerinM10Marketing,anintegratedcommunicationsfirmthatfocusesonbrandstrategy,digital&mobilemediaandevent marketing. For over 18 years, Daniel has focused his practice on stakeholder engagement, strategic communications, crisismanagement,publicaffairsandthemedia,asanattorney,formerCommunicationsDirectorfortheCityofDetroitandPressSecretarytotheMayorandfederallobbyistfortheDetroitRegionalChamber.Heblendshislegalexpertiseandlitigationexperiencewithdeeppublicpolicyinsightandstrategiccommunicationscapabilitiesforclientsinthepubliceye.CherrinhasledthePRandmarketingeffortsforanumberoforganizations.Thisincludes:

• ServingasthespokespersonforthegovernmentofMackinacIsland,MIinadisputebetweentheIslandGovernmentandtheferryoperatorsservicingtheIsland.• SuccessfullyfacilitatinganurbantransitstrategyinWashtenawCountythatincludesaseriesofmeetingsoverayearandahalfinvolvingtheelectedofficialsfrom

AnnArbor,SalineTownship,ScioTownship,Ypsilanti,YpsilantiTownship,DexterandotherWashtenawCountycommunities.• ServingasthepublicaffairsconsultantandspokespersonforDetroitBulkStorageandthestorageofpetroleumcokealongtheDetroitRiver.Thisincludedfacilitating

discussionsbetweenDetroitBulkStorage,KochIndustries,theCanadianGovernment,CityofWindsor,CityofDetroitandpeopleofSouthwestDetroit.• ServingasthepublicaffairsconsultanttotheDetroitWayneCountyPortAuthorityandworkingtomanageacrisisinvolvingafederalinvestigationinvolvingtheUS

DepartmentofHomelandSecurity.• Facilitatingaseriesof seven townhall stylemeetingscenteredona1,800MWoff shorewindproposal inSouthwesternOntario (LakeErieandLakeSt.Clair)on

behalfofSouthPointWind.• Secured federal funding for theDetroitWindsorTunnel toexpand its limited footprintandworked toexclude theTunnel from legislation creatinganewborder

authorityinMichigan.• CreatedandimplementedmediarelationsplansforalargeIsraeliinfrastructurefirm,Shikun&Binuiandtheirwatertechnologycompany,Nitron,duringtheWATEC

conferenceinChicago.Daniel is currently leadinga collaborativeof19 communitymentalhealthproviders inWayneCounty. Inaddition,Danielhas representedCultureSource(CulturalAlliance),GuardianIndustries,VistageInternational,UniversityofWindsor,UniversityofToledo,WayneStateUniversitySchoolofMedicine,CassidyTurley,Enterprises,DetroitBulkStorage,TamarackCampsandTheAnnArborArtFairandothers.HealsoservedastheleadfederallobbyistfortheDetroitRegionalChamber,leadingabi-nationalcoalitionofgovernmentandbusinessleaderstobringadditionalresourcestotheUSCanadianborderafter9/11.Danielsitsontheeconomicdevelopmentcommitteefor theOaklandCountyBusinessRoundtableandservesontheboardsofReadingWorks, theDetroitJewishNewsFoundation,YadEzraandtheMichiganPoliticalLeadershipProgram.DanielisanelectedmemberoftheStateBarofMichigan’sRepresentativeAssembly.Anavidrunner,Danielhascompetesintriathlons,trailrunsandhalfmarathons.Heismarriedandthefatherofthreechildren.

DANIEL CHERRIN, NORTH COAST STRATEGIES PUBLIC RELATIONS + ATTORNEY + CRISIS MANAGEMENT ⏐T.313.300.0932 e. [email protected], @dancherrin


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Otherprofessionalhighlights:

CherrinmanagedthecommunicationseffortsofeverycitydepartmentinDetroitandwasresponsibleforcreatingandexecutingacomprehensivecommunicationsstrategyandoverallstrategicplanforthecity,immediatelyfollowingtheresignationofthepreviousmayor,GMandChryslerfilingforbankruptcyandaneconomythatcontinuedtogetworse.Thisincludedamixoftraditionalandsocialmedia,crisismanagement,eventsmanagementandtheinvolvementofcommunityandfaith-basedorganizations.CherrinledthecommunicationseffortsfortheDetroitfollowingthesuddenresignationofthepreviousMayor.DespiteDetroit’sproblems,inadditiontotheautomotivecollapseandoveralleconomyincrisis,Cherrinwasabletoguidethecityandmayorthroughthecrisisandhelprestorethepublic’strustingovernment.

Immediatelyafter9/11/2001,asthefederallobbyistfortheDetroitRegionalChamber,CherrincoordinatedtheNorthernBorderforEconomicSecurityandTrade(NBEST)TaskForce,abi-nationalcoalitionofbusiness,governmentandlaborleadersfocusedonkeepingtheOntario-Michiganborderopenafter9/11,inadditiontoimprovingcommunicationanddevelopingrecommendations,afterdelaysattheborderbegantoimpacttradeandtheeconomyintheregion.Daniel’sleadershipresultedin145additionalcustomsandimmigrationagentsamongotherenhancementsattheborder.

CherrinfacilitatedanurbantransitstrategyinWashtenawCounty,Mich.,afteranearlierattempttocreateacountywideplanfailed.Throughaseriesofdiscussionswithgovernmentleadershefacilitated,Danielcreatedaprocessthatledtoavoter-approvedmillagetoexpandtransportationoptionsinthecounty.


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Petroleumcokeisacommodityproducedasaresultoftheoilrefiningprocessandisacommoningredientinelectricityandsteelproduction.DetroitBulkStoragestoredthepetcokeonbehalfKochIndustriesandloadedtoproductontovessels.Danielwasretainedtoassistindevelopingstrongerrelationshipsinthecommunityandwithgovernmentleadersaroundquestionsandconcernsaboutpetroleumcokeandhowitwasstored.DanielalsoservedasthespokespersonforthecompanyandleaditsmediarelationsstrategywherehewasquotedonABC,NBC,FOX,NPR,theAssociatedPress,DetroitNews,DetroitFreePress,Crain’sDetroitBusinessandMLiveandcoordinatedanarticlethatwaspublishedinTheWallStreetJournal.

CherrindevelopedacommunicationsstrategyforIlitchHoldingsandOlympiaDevelopmentManagement(ODM),regardinga55-blockmixed-useddevelopmentthatincludesaneweventcenterforTheDetroitRedWingsandanewcorporateheadquartersforLittleCaesars.Indevelopingthestrategy,mygoalwastohelpODMdeveloppro-activeandstrategicrelationshipswithkeystakeholdersintheregion,inadditiontodevelopingacommunicationsstrategywiththeirvendorstoensureconsistentmessagingthroughouttheproject.

For12years,DanielCherrinhasrepresentedtheoperatorsofTheDetroitWindsorTunnelonvariouslegalandpolicyrelatedmatters,inWashingtonandLansing,inadditiontocoordinatingmediaactivitiesandcivicengagementstrategiesfortheTunnel.Cherrinalsohasservedastheorganization’slobbyist,lawyerandpublicrelationsadvisor,securingfederalandstatefunds,provisionalpatentsandnationalmediaattentionforoneofthebusiestbordercrossingsinNorthAmerica. Cherrinservedasspokespersonforaproposed1,800MWoffshorewindfarminLakeErieandLakeSt.ClairandfacilitatedaseriesofstakeholderengagementmeetingsthroughoutSWOntario.

DanielminimizedanydamagetothereputationofTheDetroitWayneCountyPortAuthorityfollowingafederalinvestigationuncoveringinaccurateinformationintheport’ssecuritydirector’sapplicationforaccesstoDetroit’sportandaftertheDepartmentofHomelandSecurityraidedtheport’sofficesseekingmoreinformation.


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CherrindevelopedstrategicrelationshipsfortheMayorofWindsor,ONTandtwoPresidentsofTheUniversityofWindsorinSoutheastMichigan,LansingandWashington,D.C.,inanefforttoenhancecross-borderrelationshipsthatledtoseveraldualcrossborderdegreeprograms.

DanielCherrinrepresentedthecitiesofMentorandGrandRiver,OhioinanefforttosupportacrossborderferrycrossingbetweenMentor,OhioandPortBayham/Burwelland/orothercommunitiesinOntario.CherrinwasretainedtodevelopstrategicrelationshipswithgovernmentleadersinboththeU.S.andCanadawhileincreasinginterestfortheprojectinthemedia.

TocelebratethedecommissioningoftheBigRockNuclearPowerPlantinCharlevoixandthepartnershipbetweenthecontractorsandlaborersonsuchahistoricproject,onbehalfoftheMichiganLECETCherrindesigned&authoreda10pagecolorbrochuretotellthestoryofBigRock,Michigan’sfirstnuclearpowerplantthatwasbeingdecommissioned,and,includingmediaattentionintheMichiganChronicle;WILZ-TV(Lansing);theOaklandBusinessReview,DetroitFreePress,MidlandDailyNews,LansingStateJournal,andothers.

CherrinservedasanattorneyandspokespersonfortheMackinacIslandCityGovernmentduringadisputewiththeferryoperatorsservicingtheIslandandcreatedamediarelationsplantosupportthelitigationteamrepresentingMackinacIslandbeforethecourtsandPublicServiceCommission.

CherrinsecuredstoriesandbylinedarticlesforShikun&Binui,anIsraeliInfrastructurefirmin:LuxResearch,StreetInsider,WaterOnlineandotheropportunitieswithBenjaminMediaandPenwellMediaaroundtheirexhibitatWatec,awaterindustrytradeshow.


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Clients. Past + Present


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*ForamoredetailedlookatDanielCherrin’slistofaccomplishmentsandexperiencepleasevisit–DanielCherrinonSeelio.


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we believe the way forward, is to engage. through strategic … · 2019. 2. 8. · virtual agency...

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