We are the Greater Omaha Chamber

Background

• Regional Chamber

• Full service Chamber

• Our membership

• Our sales force

Greater Omaha Chamber

Revenue generating products

•Membership

•Sponsorships

•Programming

Greater Omaha Chamber

Sales Channels

•Chamber Staff

•Volunteer driven sales• Members• Board members• President’s Club• Chamber Plus• Campaign volunteers

Greater Omaha Chamber

Our success

•Annual results• 2009 – 612 new members/$230,131• 2010 – 536 new members/$202,023• 2011 – 603 new members/$207,408• 2012 projection – Grow membership to 3,350

•Campaign results• 2009 – 261 new members/$94,606• 2010 – 271 new members/$100,386• 2011 – 313 new members/$108,668• 2012 – 372 new members/$111,152

Greater Omaha Chamber

Benefits

•For the Staff

•Our board

•Our volunteers

CAROL KING WADEDirector of Annual GivingJewish Hospital & St. Mary’s Foundation

a part of KentuckyOne Health

Assistant Vice-Chair GLI’s Annual Campaign

Products that Generate Money• GLI (Greater Louisville Inc.) includes all products in the

Annual Campaign • Membership – both core and Top Investor, new &

retention • Sponsorship • Advertising • Trades and Donations for products and services that will

defray costs • New volunteers are encouraged to focus on membership

and one or two sponsorships • Veteran volunteers are encouraged to sell everything

Description/Requirements• Revenue is based on the membership, sponsorship,

advertising sells as well as donations of products and services that will defray costs.

• The retention rate is 84% of all campaign sales. • The GLI professional team is encouraged to go on sales

calls with volunteers • Our board of directors and executive committee sponsor

teams and campaign events • In the beginning, we utilized a consultant but now run it

fully in house

The Campaign Make Up• Volunteer Leadership team of Chair, Vice Chairs,

Assistant Vice Chairs, Team Captains and team members • The GLI staff coordinates all administrative work and

events • Timeframe – the campaign runs from September to

January and the leadership planning retreat is held in February

• Sales are encouraged all year long • We have monthly reward sessions to bring volunteers

together to report on campaign standings • Incentives for volunteers vary based on what their

company allows them to accept

Results• We set an overall campaign goal and goals for each

category of sales, for example a goal for sponsorship sales, membership sales, advertising sales, etc.

• We have conducted 8 campaigns and exceeded the overall goal each year, however we don’t always exceed the category goals

• We have a very good expense ratio for our campaign – it runs between 15 % – 18%

• 2011 campaign total - $1,710,436

Lorraine Dietchman, I.O.M., Lorraine Dietchman, I.O.M., PresidentPresident

Lorraine founded Your Chamber Connection in 1990, making her the first and most successful female in the membership development industry. In the past 20 years, Your Chamber

Connection has worked with over 650 Chambers of Commerce and led volunteers in generating more than 25

million in revenue.

Your Chamber Connection provides Education, Fund Raising and Enthusiasm to Chambers of Commerce across

the U.S. and Canada.

Your Chamber Connection ▪ (800) 678-6241 ▪ ycclorraine@gmail.com

Your Chamber Your Chamber Connection General Connection General Event DescriptionEvent Description

• How do we raise our revenue?o Volunteer Sales Efforts

• Relationship Based/Peer to Peer networking• Volunteers receive a psychological paycheck

o Our program is Board supported, not Board driven!

• What About Our Campaigns?o 3 Fast Paced Dayso Results vary based on our Clients, their Program of Work and

demographics of the area.o Our main resource is Human Capital.o The volunteers incentives are the psychological paycheck, glory of

success, and a sense of accomplishment and camaraderie.o We NEVER offer special benefits for joining during a campaign! o A portion of our clients do obtain sponsors to help offset costs.

Your Chamber Connection ▪ (800) 678-6241 ▪ ycclorraine@gmail.com

Your Chamber Connection ▪ (800) 678-6241 ▪ ycclorraine@gmail.com

Your Chamber Your Chamber Connection ResultsConnection Results

Our results vary based upon the client we are working with, their program of work, and the demographics of the community. •McAllen, TX 474 New Members - $116,555.00 Raised

o Steve Ahlenius, CEO

•Hampton Roads, VA 165 New Members - $72,684.00 Raisedo John Hornbeck, Jr., CCE

•Springfield, MO 420 New Members - $201,697.00 Raisedo Jim Anderson, CCE

•Winston-Salem, NC 281 New Members - $113,000.00 Raisedo Gayle Anderson, CEO

•Decatur, AL 283 New Members - $105,722.00 Raisedo John Seymour, CEO

•Richland, Ohio 273 New Members - $63,073.00 Raisedo Kevin Nestor , President

Your Chamber Connection ▪ (800) 678-6241 ▪ ycclorraine@gmail.com

Your Chamber Your Chamber Connection EvolutionConnection Evolution

• We strive to provide the best service possible to each and every client and realize that each client has different needs. What works in one area does not necessarily work in another.

• As Chambers evolve and as their obstacles change we will continue to evolve with them and provide specialized services tailored to each.

Your Chamber Connection ▪ (800) 678-6241 ▪ ycclorraine@gmail.com