we are social's pizzaexpress leggera case study
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we are social
We Are Social’s
Leggera launch campaign for
PizzaExpress
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we are social
Task:
about the launch of the newPizzaExpress Leggera range
Encourage online word of mouth
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we are social
We invited influential food and lifestylebloggers to a ‘Leggera Lunch’ event
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we are social
Bloggers had the chance tocreate their own Leggera pizzawith PizzaExpress’s head chef
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we are social
They also sampled the new menu
& met the PizzaExpress team
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Post-event, all the gueststalked about the Leggera
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The Leggera is a pizza with a hole in the middle filled with a tasty
green salad and each variety is only around 500 calories. Great news for
anyone watching their waistline.
thestylepaathome.com
yearoflivingfrugally.blogspot.com
What they said:
we are social
Weight Watching? Love Pizza Express? The Leggara pizzas are yummy!
@frugaller
These pizzas are yummy, my weight watchers leader recommended them a few weeks ago … They are some of the same fabulous Pizza Express pizzas but with a hole in the middle filed with salad.
The new ‘Leggera’ pizza is apparently causing a bit of a stir as it’s got a hole in the middle that’s filled with salad, and is only 500 calories! Sounds good to me…
secretdiaryofabeautyaddict.blogspot.com
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we are social
We then marked the month of September
‘Blogger Lunch Month’
We invited bloggers from across the UKto ‘tag’ fellow bloggers to invite them
to a ‘Leggera Lunch’ courtesy ofPizzaExpress
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The bloggers posted about theirlunches, resulting in over60 online conversations
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The wonderful thing about this Leggera menu is you don't even notice that it is the lighter option.
The Leggera is a lighter pizza with a hole in the
middle. The hole has salad in it. All for 500 calories.
Sounds good to me.
sandycalico.blogspot.com
kitchen-delights.blogspot.com
What they said:
we are social
The idea behind the Leggera is to get the best of both worlds and save a few calories in the process.
thestylepa.com
The leggera pizza is rather lovely
mummydothat.blogspot.com
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Result:
Over 1,000,000 peoplewere reached by the online
word of mouth generated aboutPizzaExpress’s Leggera range