we are right angle, a full service creative graphic based ... · we oﬀer a huge range of design...

We are Right Angle, a full service creative graphic design agency based on the borders of Hertfordshire and Essex, celebrating over 30 years of branding and marketing excellence

AGENCY CREDENTIALS

CONTENTS

01

02

03

04

10

11

12

OUR PHILOSOPHY

WHAT WE DO

WHO WE’VE WORKED WITH

EXAMPLES OF OUR WORK

HOW WE WORK

THE TEAM

GET IN TOUCH

rightanglecreative.co.uk

We believe that design is integral to everyday decisionsfor both businesses and consumers

01 OUR PHILOSOPHY

Your brand speaks to your customers on many levels, and we want to help you send the right message.Whether that’s imparting trust, quality, confidence, or just telling your customers where to find your product.

From the first glance at a promotional flyer, a business card to the first click on a website, we know that design has power over the emotions and ultimately the buying decisions of its reader.

What interests us is what makes you (and your brand) different. We want our design to tell your story. Whatever product or service you’re promoting, Right Angle offer you proven design expertise at affordable rates.

We think the work we do for our clients does most of the talking for us, and the following pages showcase a brief selection of work we’re particularly proud of, so that you’ll start to get the picture.


We offer a huge range of design & marketing services

02 WHAT WE DO


Right Angle offer you all of the creative expertise you need in one place, ensuring your branding & marketing is consistent across all platforms.

BRANDING

PRINT DESIGN

WEBSITES

PROMOTIONS

PACKAGING

RETAIL DESIGN

logo design

brochuresresponsive websites

point of salecartons

signage

advertising brand refresh

magazinesposters

SEO design & build

product launches

boxes & tubes cutter guides

shopfront design exhibitions

brand guidelines

leaflets / flyers / newsletters

maintenance

posters & billboards

bottles and labels

ticketing

We work with brands you already know, as well as someyou may not be familiar with (yet).

03 WHO WE’VE WORKED WITH


04 OUR WORK BRANDING DESIGN


RYMAN

BackgroundRyman were looking for a rebrand.

SolutionIn providing the identity for Ryman we used an old typewriter font and introduced ‘the stationer’, to the existing trading name, further strengthening the brand.

What we deliveredBrand identity, shop frontage, generic signage, ticketing and over 1200 lines of own branded packaging.

05 OUR WORK PRINT DESIGN


TESCO

BackgroundWith large retail settings it’s vital to provide clear display guidelines for staff to ensure uniformity.

SolutionWe designed a wide variety of marketing collateral which enabled staff to implement products and displays consistently across all sizes of store from Metros to Extras.

What we deliveredOver 600 design projects for their non-food business. Everything from seasonal promotions and picture planograms to visual merchandising manuals, display guidelines and new product launches.

06 OUR WORK WEBSITE DESIGN


LATHAMS

BackgroundLuxury interiors and furniture retailer Lathams were looking for a fully responsive website.

SolutionWe provided them with a bespoke site, fully responsive and mobile ready, comprised of over 300 pages, creating a fantastic virtual showroom for Lathams’ stunning furniture and interior products.

What we deliveredWith a retail environment as rich in texture and colour as an interiors store, the brand now has a website which replicates the luxury feel of its bricks and mortar counterpart.

07 OUR WORK PROMOTIONAL DESIGN


CAFFE NERO

BackgroundTo provide promotional store visuals which create interest and add value.

SolutionWe created a cup of coffee in which the froth forms a map of Italy - emphasising the style and culture of the piazza as well as the barista’s expertise.

What we deliveredBrand identity, a strong tag-line and a graphic solution that proved both flexible and cost effective as it was able to be used in a variety of promotional posters, showcards, shelf & table talkers.

08 OUR WORK PACKAGING DESIGN


WALERO

BackgroundTo create a series of packaging designs for race and rally wear products.

SolutionThe strapline for the Walero brand is ‘Get the Edge’. We cut the corner off the boxes to create interest on shelf and give the packs a point of difference against its competition.

What we deliveredA strengthening of the brand and designs across various pack sizes for racewear tops, leggings, balaclavas and socks.

09 OUR WORK RETAIL DESIGN


GEO Exhibition

BackgroundThe energy provider were exhibiting at a large show in Vienna.

SolutionWe provided them with a bespoke interactive space with prominent branding and product information.

What we deliveredA large circular cone ensured visiblity from 360°. Strong back wall graphics promote Geo’s range of smart products which are then showcased on work stations and display podiums around a central demonstration hub and seating area.The easy layout enabled better customer flow through the exhibition space, making it an exciting and enticing space compared to other box stands, increasing visitors and consequently signups.

Plan View

back wall

centralbase of cone

high level cone

wheelchairaccess

podium podium

lockable storagelockable storage

work station

work station

10 HOW WE WORK

DISCOVER

UNDERSTAND we listen carefully to ensure that we get the brief right first time

ESTIMATE we use our experience to provide

an accurate quote, with no hidden costs

RESEARCHwe explore your products, services and competition, identify potentialopportunities to provide you with

a competitive advantage

DESIGN

THINKwe brainstorm a variety of

potential solutions to answer your brief

EXPLOREwe sketch possible concepts,

experimenting with style, colour and treatments to create

something bespoke and unique

PRESENT we share all of our ideas and you

become part of the team to ensure that you’re completely

happy with the outcome

DEVELOP

RESOLVEwe resolve any issues that may

have come to light upon presentation of the idea

REFINEwe finalise the chosen design

concept

TESTwe check for quality, functionality

and consistency, liaising with printers, suppliers and third parties

DELIVER

COMPLETEwe guarantee our work - upon

completion

INVOICEwe only send the bill when you’re

completely happy

EVALUATEwe measure the effectiveness of

the project as needed


Our 360 degree design process is used on every project to ensure that we are giving the most we can to our clients. This keeps them coming back to us year after year.

180° 270° 360°90°

11 THE TEAM

We believe it’s important to know who you’ll be working with


Tony Whitehead Creative DirectorBringing over 30 years experience in all areas of branding & marketing. Tony has a wealth of industry knowledge, and is responsible for the design of logos and artwork that are recognised nationwide. His knack of getting right to the heart of a brief has provided him with proven track record in creating powerful creative solutions that really work.

Deborah Dobson Marketing DirectorDeborah’s consummate professionalism is built upon retail visual merchandising and marketing experience at Sears PLC, The Arcadia Group, and Tesco Stores Ltd. She sees the ‘bigger picture’, steering clients expertly towards achieving their goals whilst ensuring that budgets and deadlines are met.

Luke Eagles Graphic DesignerLuke specialises in the design development and production of digital artwork for logos, print communication, promotions and packaging as well as project management and photography.

Leo Winspear Graphic DesignerLeo specialises in website development and coding. His attention to detail and programming knowledge ensure that our clients get the best possible outcomes from their online marketing communications.

Peter Whitehead Non-Executive DirectorPeter was a founding member of Right Angle. Tony and Peter work closely together on creative concepts, campaigns and brand strategies. A problem solver with an analytical mind, often questioning the brief in order to make sure that clients get what they need, not just what they think they want.

Annette Russell Finance / AdministrationAnnette works closely with the design team, managing the company’s accounts & finances. She also provides administrative support, undertaking a variety of clerical and secretarial tasks, but hardly ever makes the tea.

Nick Jupp Graphic DesignerNick has over 10 years creative branding & marketing experience together with a very good understanding of systems, software and all things technical. With a keen eye for detail and a creative streak, Nick specialises in brand development copywriting, corporate brochures, packaging and promotional design.

Charlie Pigrome Marketing AssistantCharlie looks after our Marketing, Research and Social Media. He has a business management background, is highly creative, technically minded and keeps us well up to date with all of the latest in design, marketing and product development.

Talk to us about your next project - how can we help you and your brand?

The work featured in this document is a small sample of our output over thirty years in the business. If you would like to discuss a project that you would likehelp with or to just say hello:

Right Angle Design Consultants Ltd. 1 Hunts Barn, Green Tye, Much Hadham, Hertfordshire, SG10 6LD

12 GET IN TOUCH

Phone us01279 84 11 77

Email [email protected]

Visit our websitewww.rightanglecreative.co.uk

Find us on Facebookwww.facebook.com/rightangledesign

Follow us on Twitter@90rightangle

Follow us on Instagram@90rightangle

we are right angle, a full service creative graphic based ... · we oﬀer a huge range of design...

Documents