wd partners

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vitals40+ years of innovation

8 offices worldwide

multi-unit specialists

300+ associates

nationally licensed & registered

collaborative teams

single point of contact

brand. operations. build.

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focus

WD Partners is a global brand, operations, and build firm— specialists in multi-unit retail.

consumer insights & strategies

design & brand

operations engineering

foodservice engineering

architecture & engineering

development services

construction administration

fabrication & implementation

sustainable design

clientsbig box

specialty retail

grocery

restaurant

c-store

cpg

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clients

integrated solutions

brand65 peopleresearchers

statisticians

brand strategists

environment designers

industrial designers

graphic designers

architects

3D designers

materials specialists

LEED accredited

sustainability consulting

consumer insights customer experience

inform creative

gain shopper insights

support brand & product development

speed to informed design

HIGHLIGHT:

brand

operations30 peopleindustrial engineers

foodservice engineers

prototype engineering

retrofit engineering

labor management systems

operations review

management complement

stock room management

complete operational mock-up

improve unit economics maximize resource efficiency

expand capacity

increase throughput

inform the design

improve labor/equipment/facility utilization

increase customer loyalty

HIGHLIGHT:

operations

build200 peoplearchitects

MEP engineers

structural engineers

civil engineers

planners

permitters

landscape architects

surveyers

fabricators

LEED accredited

sustainability consulting

fabrication & implementationflexible fabrication platform

craftsman level of workmanship

leader in sustainable design

sustainable fabrication methods

scalable production operations

HIGHLIGHT:

build

consumer insights at

expertise•teams in Columbus, OH and Boston, MA

•backgrounds in advertising, brand

consulting, design, qualitative and

quantitative research, and data

analysis

Rachel MagniDirector, Consumer InsightsP 781.291.2913

E rachel.magni@wdpartners.com

full service market research capabilities

utilize innovative qualitative and quantitative techniques

customer experience know-how for retailers and restaurants

professional focus group moderation

advanced analytics and modeling competencies

to be true10 things we know

ideation session

examines category, competition, brand, and consumer dynamics

harvest, and concept the freshest thinking

generate big ideas

1. The path to innovation is getting the best heads in the room.

creative validation studygenerate confidence

evalute the appeal, tonality, brand fit, brand imagery, and preference

understand the nuances, attitudes, and usage of your brand

2. If you create it, they will come...but only if you nail it.

Design Tonality Map

Existing

Design 2

Design 1A RedDesign1B Green

Imaginative

Rustic

Cool

Progressive

Plain

Conservative

Stable

Old Fashioned

Colorful

Contemporary

Current

Simple

Cheerful

New

BrightModern

Up to Date

Fresh

Country

Warm

Homey

FamiliarAttractive

Inviting

CasualFriendly

Comfortable

Traditional

Uniquely associated to Design 2

Uniquely associatedwith Existing

Uniquely associated with Design 1A Red and Design 1B Green

Shared between Existing and Design 1A Red and Design 1B Green

Contemporary,Imaginative

Country, Traditional

Familiar, Stable

Fresh,Progressive

Plain, Simple

Old Fashioned,Rustic

Attractive, Comfortable, Warm

awareness,attitude &usage studymeasure

uncover brand strengths and opportunities

3. It’s the people you don’t see that complete the picture.

68%62% 60% 58%

48%42% 42% 41% 41%

37%34% 33% 32%

87.7 7.6 7.5

7.26.9 6.8 6.9 6.8

6.5 6.3 6.4 6.2

0%

QSR AQSR B

QSR CQSR D

QSR EQSR F

QSR GQSR H

QSR IQSR J

QSR KQSR L

QSR M

% F

avor

able

(8-1

0)0

2

4

6

8

1 0

Avg

Rat

ing

(1-1

0)

General Brand ImpressionsBase: Aware of [restaurant]

B rand S alience

B rand E steem (Favorab ility R atings)• QSR F is v iew ed m ore favorab ly than “low er end” Q S R ’s , bu t no t

as favorab ly as its fas t casua l com petito rs.

Q .3 (O n line ) B ased on anyth ing you m ay have experienced , seen o r heard , p lease ra te how pos itive o r nega tive your fee lings a re tow ard each o f the fo llow ing qu ick se rvice res tau ran ts…

optimization studyanalyze

determine what appeals to largest set of consumers

4. Variety is about more than stuff; it’s about the “right stuff.”

Category 1

Purchase Interest

Current Reach = 27%

18%

22%

25%

26%

27%

Item Interest(% Definitely Will Order)

Incremental Interest(Variety Potential)

Food Item 1 18% 18%

Food Item 2 16% 4%

Food Item 3 16% 3%

Food Item 4 12% 2%

Food Item 5 13% 1%

Cumulative Interest (Total Users)

segmentationstudycustomer picture

who are your customers

how do your customers use your brand

where else do your customers go

customer focus recommendation

5. “One size fits all” is a losing proposition for attracting customers.

1Sept. 25, 2008

Everyday Essentials

25% of Suit/Sport Coat category customers21% of client’s customers (82 Index)

34% visited client in past year with median spending of $750.Category Spending - $1,250 (median)Client share of segment spending- 12%

Not particularly clothes-involvedWife or significant other buys most of his clothes.

Lowest income (mean $76K)Least educated (59% have college degree)

KEY STATS

OVERVIEW

DEMOGRAPHICS

ethnographycustomer experience

exploratory session with consumer

examine consumer decision-making in the field

recommend elemental modifications

optimize customer perceptions

6. Diving into the customer journey brings deep insights to the surface.

positioning studyinsights

words, messages, images, feelings, beliefs, and values

identifies problems, disconnects, barriers, and opportunities for the brand

customer motivation

7. A competitive advantage takes powerful brand positioning.

brand valuation studydiagnose

examines brand awareness, perceptions, loyalty, esteem, and performance ratings

combines statistical data and qualitative causal assumptions

8. Smart investments demand capital, risk, and the best due diligence.

tracking studyprogress report

measures visit frequency, brand consideration, and use occasions

provides guidance in all business initiatives

9. A trend line is more impactful than a single data point.

employee satisfactionsurveyfeedback

training, relationships, growth potential, performance ratings, and company/brand values

increase employee satisfaction and retention

10. Employees can make you great...if they’re happy.

why consumerinsightsfrom WD?

Expertise in retail innovationWD Partners is at the forefront of breakthrough innovation for multi-unit retailers, restaurants and grocery stores. Our work with some of the biggest names in these industries and our dedication to staying “ahead of the curve,” allows us to present a fresh approach to achieving your goals.

Customized, full-service approachOur Consumer Insights experts work closely with you and your team to develop an intelligence program that tackles your specific needs. Our experience with qualitative and quantitative methodologies enables us to craft the right solutions to produce actionable results.

Cost effective, streamlined intelligenceWe start by auditing all existing, primary in-house research and assessing opportunities for additional consumer intelligence. We pride ourselves in working smartly and efficiently, delivering the results you need while avoiding any duplication of efforts.

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Participatory and inclusive processReading research reports or watching presentations is not the most effective way to learn. We immerse our teams in direct observation of consumers, and developing solutions. This full- engagement approach creates a shared understanding that speeds the decision-making process.

Brand-driven designIf your plans call for store development, our Consumer Insights experts will work with an integrated WD Partners team of design-ers, architects, and engineers to capture and accurately translate this intelligence into compelling, brand-right consumer environments.

Partnering for long-term successOur client relationships are long-term investments. We want to become a strategic partner for your business, offering you actionable intelligence and ensuring your continued success through a strong commitment and single point of contact.

why consumerinsightsfrom WD?

thankyou