wbot mediakit2013final (2) · 2016. 2. 26. · 36% share to help others make smart purchases 27%...

ww www.womenbusinessownerstoday.com

OVERVIEW

Women Business Owners Today (WBOT) is a platform to help women business owners around the world Connect – Engage – Prosper. Our print and digital magazines as well as our relevant and engaging website and social media channels allow and encourage female entrepreneurs to look beyond their borders ‐ to learn from and do business with each other. Today’s digitally savvy fempreneurs face similar challenges regardless of the country they live in or the language they speak and we are THE portal to bring them together.

Whether you choose to showcase your business/organization on our website, ezine or print publication, quality and integrity of content, imagery and links are of key consideration. We take every effort to ensure legitimacy of the businesses we work with to ensure advertisers are represented appropriately and professionally at all times.

Women Business Owners Today is quickly becoming a go to for thousands of women entrepreneurs and because we thoroughly engage our audience by including them in our deliverables we are expecting compound growth in the next 2‐5 years.

MEDIA KIT 2013

Women Business Owners

Today (WBOT) is a platform

to help women business

owners around the world

Connect – Engage – Prosper.


WHY ADVERTISE WITH US?

Women and Global Spending

Women control over $20 Trillion in world‐wide spending. Source: Muhtar Kent, Chairman of the Board and Chief Executive Officer, The Coca‐Cola Company, October 2010

10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales as of 2008.

Three quarters of all women‐owned businesses are majority owned by women (51% or more), for a total of 7.2 million firms, employing 7.3 million people, and generating $1.1 trillion in sales.

Women‐owned firms (50% or more) account for 40% of all privately held firms. One in five firms with revenue of $1 million or more is woman‐owned. 3% of all women‐owned firms have revenues of $1 million or more compared with 6% of

men‐owned firms.

Sources: Statistics from the Center for Women’s Business Research, 2006.

General Spending of Women

Women and Auto

Women buy more than half of the new cars in the U.S., AND influence up to 80% of all car purchases.

Women also request 65% of the service work done at dealerships.

Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.

45% of all light trucks and SUVs are purchased by women.

Women continue having poor experiences when trying to buy a car.

3/4 of women surveyed say they feel misunderstood by car marketers.

Source: Forbes, 2010

Go Long on Women to Make More Money

In 2011, women's earning power will recover from the recession far quicker than that of men. Women have always made the majority of household spending decisions, but they will have even more purchasing power as they contribute more money to their households. Source: Bank of America Merrill Lynch, December 2010


Women Spread the Word

A study of 2,000 women in Canada and the U.S. showed that traditional web sites (70%) have now surpassed traditional forms of word‐of‐mouth (58%) as their preferred method for getting the word out about products and services.

The study also found that only 28% of women decide what products or services to buy without looking for some kind of help.

58% of women (18+) share both good and bad experiences online

36% share to help others make smart purchases

27% are asked to share

15% share their expertise Source: Harbinger Women and Word of Mouth Study, October 2010

Gen Y Women have a different Life Plan

96% list "being independent" as their single most important life goal

87% define success as being able to shape their own future

Only 68% say becoming a mom is on their priority list

50% say getting married is a priority Just 43% ascribe much importance to getting rich

Source: Levi's survey of 1,000 Millennials, 2010

Women and Spirits

Middle‐aged women account for 62% of vodka purchases made in stores. About 60% of the growth in US spirits consumption is in the vodka category Source: Diageo, February 2010

In the Penn Mutual 2nd Annual Worth Survey for Women, 71% of respondents characterized themselves as Independent Women:

Women who characterize themselves as independent are more likely to be on track with respect to paying off debt (33% vs. 19% of non‐independent women), building up their savings (26% vs. 18% respectively), and guaranteeing they will maintain or enhance their lifestyle during retirement (26% vs. 17%).

Independent women are significantly more likely than those who do not view themselves as independent to say they are on or ahead of target for being able to save for future travel (29% vs. 18%), and save for a home remodel (20% vs. 10%). Source: Penn Mutual 2nd Annual Worth Survey

for Women, 2010


Women account for 85% of all consumer purchases, including everything from autos to health care:

91% of New Homes

66% PCs

92% Vacations

80% Healthcare

65% New Cars

89% Bank Accounts

93% Food

93% OTC Pharmaceuticals

Women process information & make purchasing decisions differently than men:

59% of women feel misunderstood by food marketers

66% feel misunderstood by health care marketers

74% feel misunderstood by automotive marketers

84% feel misunderstood by investment marketers; Source: Yankelovich Monitor

91% of women in one survey said that advertisers don't understand them;

70% of new businesses are started by women

Source: Greenfield Online for Arnold's Women's Insight Team


LOOK AT US GROW WOMEN BUSINESS OWNERS TODAY RESULTS Website traffic, social media reach and engagement. Overview of Website Traffic and Actions as at March 31, 2013 Website Analytics The past year has seen significant changes to our website and we continue to update and add to content and functionality. A focus in the next 6 months will be continued Page Priming and a streamlined payment processing for ads, online courses and content submissions. Highlights:

302% Increase in Visits (November 2012 to November 2013)

29,460 Visitors past 6‐months

64.5% from referral traffic (Facebook, Twitter, etc.)


Social Media: Facebook:

933% Increase from in October 2012 to March 2013 (600 likes to 6200 likes)

Demographic Highlights:

6,610 Reach in Canada

532 WBO’s in Winnipeg

28.3% aged 35‐44

Twitter:

261% Increase from October 2012 to March 2013 (228 to 823 followers)

Other Social Media:

Launched Linked In Group for Women Business Owners Today – January 2013

Launched Google+ Profile Page – March 2013


Media Blog Talk Radio – February 20, 2013 – Host Marlo Boux, Guests Shannon Klymchuk & Christine

Dubyts ‐ http://www.blogtalkradio.com/marloboux/2013/02/20/women‐business‐owners‐and‐their‐impact‐on‐the‐economy‐1

Talktainment Radio, March 14, 2013 – Host Michelle Lee; Guest Christine Dubyts ‐ http://www.talktainmentradio.com/podcasts/031413%20Exceptions%20To%20The%20Rules.mp3

Launched Flip Book Ezine January 2013 Cover Stories:

January 2013: Dr. Natasha Turner, Naturopath, Author

February 2013: Lori Deschene, Tiny Buddha, Author, Inspirational Thinker (330,000+ Twitter Followers; 136,000+ Facebook Friends)

March 2013: Dr. Marina Kostina, PhD in Learning & Distance Education

April 2013: Carrie Wilkerson, Author, The Barefoot Executive May 2013: Mabels Labels Founders: Julie Cole, Julie Ellis, Cynthia Esp, Tricia Mumby June 2013: Wendy Nguyen – Fashion Diary (TBC) August 2013:

September 2013: TBC

October 2013: TBC

November 2013: TBC

December 2013: TBC


WBOT – MONTHLY EZINE AD RATES

The digital E‐zine reaches over 100,000 people monthly (95% women) and is expected to continue its compound growth through 2013 as women business owners are engaging with and taking part in this unique magazine that is distributed around the world.

PUBLISHING SCHEDULE

Publishes: The second Wednesday of each month, except July. Closes: The first Wednesday of each month. Materials: The first Friday of each month. Previous Editions: View our previous ezines here: January 2013 http://issuu.com/dcom/docs/wbot‐ezine‐january2013/1 February 2013 http://issuu.com/dcom/docs/february2013ezine_final/1 March 2013 http://issuu.com/dcom/docs/march2013ezine_final/1

E‐ZINE ADVERTISING RATES (Net Canadian Dollars)

Ad Type 1x 2x 4x 6x 11x

DPS $550 $1050 $2000 $2850 $5390

Full Page $300 $570 $1100 $1620 $2530

½ Page $200 $380 $740 $1080 $1925

AD SPECS

Ad Type Bleed Page Trim

DPS 16.5” x 11.025” 16.25” x 10.875”

Full Page 8.375” x 11.025” 8.125” x 10.875”

½ Page 7.675” x 5.165” 7.425” x 4.915”

FILE TYPES: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, PDF, TIF, EPS

ILLUSTRATOR FILES: Save Illustrator Images/Documents as Illustrator EPS files. Convert all fonts to outlines and be sure to embed all images.

PDF FILES: High resolution print versions – we will save down.


ONLINE / WEBSITE ADVERTISING RATES

WEBSITE ADVERTISING

A Leaderboard – Positioned top of page across width of site 900 x 100

B Skyscraper – Positioned on right hand side – taller than tile ad 200 x 600

C Tile – Positioned on right 200 x 300

D Featured Sponsor – Positioned throughout site horizontally 675 x 150

VIDEO & ANIMATED ADVERTISING

All formats above can be animated or video enabled. Please contact [email protected] for more info.

HOME Page is a 20% Premium

A – Leaderboard 3 Months $240

6 Months $450

12 Months $875

B – Skyscraper 3 Months $225

6 Months $420

12 Months $815

C – Tile

3 Months $150

6 Months $290

12 Months $552

D – Featured Sponsor 3 Months $195

6 Months $378

12 Months $720


ANNUAL PRINT MAGAZINE RATES – MANITOBA, CANADA

The quality of our printed magazine, its informational value and the exclusive distribution makes this a premium magazine for advertisers targeting business professionals and the general public in Manitoba, Canada.

Publishing Schedule

Magazine Publishes: November 4 – 8, 2013 Closes: September 20, 2013 Materials Deadline: September 30, 2013 Distribution of Print Magazine (20,000)

The magazine will be distributed to select postal code areas in Winnipeg as well as through participating financial institutions, province wide advertisers, Doctor, Dental, Lawyer offices, etc. PLUS, because the magazine is published annually, it is kept and read by significantly more than the 20,000 people it is distributed to.

Premiere Edition – October 2011: e‐version format (NOTE: if you would like to receive a hardcopy please email [email protected])

October 2012: e‐version format (NOTE: if you would like to receive a hardcopy please email [email protected])

Additional Advertising / Promotional Benefits Ezine: Once the hardcopy magazine is distributed it will be published electronically through Issuu.com, which makes the magazine available to all of Issue’s readers and participants. We will also link to it from our various social media channels to bring attention to our feature and advertiser participants.

Monthly Ezine: As a valued partner we will include your ad for 6 months in our monthly ezine for 6‐months. View our previous ezines here: January 2013 http://issuu.com/dcom/docs/wbot‐ezine‐january2013/1 February 2013 http://issuu.com/dcom/docs/february2013ezine_final/1 March 2013 http://issuu.com/dcom/docs/march2013ezine_final/1 April 2013 Website: Depending on the size of ad space booked in the print magazine you will also receive a banner or tile ad for 6‐months on our interactive and engaging website that features:

articles written by woman entrepreneurs from around the world an online learning portal with FREE and paid courses (launched in June 2012) BizChicksNetwork – a listing of woman entrepreneurs from around the world


Ask the Experts on‐demand Q&A with local and international experts Your logo and link to your website will be featured as a partner of Woman

Entrepreneurs on “Our Partners” section of the website.

Previous Editions (electronic format) Fall 2011 Fall 2012

Ad Rates

Advertising Ad Sizes Ad Rates

Full Page 8.125” x 10.875 Bleed $2,500

Half Page 7.425” x 4.9125” $1,650

2 Page Spread 16.25” x 10.875” Bleed $4,500

Inside Front Cover 8.125” x 10.875” Bleed $2,850

Inside Back Cover 8.125” x 10.875” Bleed $2,850

Outside Back Cover 8.125” x 10.875” Bleed $3,000

Guaranteed Position Premiums: Centre Spread: 10% Premium | Opposite TOC: 20% Premium 1st 25%: 15% Premium | First 40%: 10% Premium Publication Specifications Final publication size: 8.125” X 10.875” plus 1/8” bleed where applicable. Acceptable file submissions include high resolution EPS, TIFF, JPG or PDF files. All fonts should be embedded or converted to outlines. Ads should be built in CMYK with 1/8” bleed if needed and have the resolution no less than 300 dpi where applicable. Send completed artwork files to: [email protected]


ONLINE LEARNING PORTAL

Our online learning portal offers you the ability to promote your learning tools, books and ebooks to our website visitors and social media followers.

You receive:

1. Quick Peek a. 250 x 250 pxl image b. 50 – 75 word description of your learning opportunity

2. Sales Pitch / Description a. 250 – 300 word detailed description of your learning tool, book, ebook, etc.

3. Promotion of your online learning opportunity in our monthly ezine 4. Promotion through our social media channels (Twitter, Facebook, LinkedIn)

Online Learning Portal Rates

Duration Ad Rates Average / Month

Up to 3 Months $69 $23

4 – 6 Months $114 $19

7 – 12 Months $180 $15

We will require, 250 x 250 pixel image, 50 – 75 word ‘quick peek’ description, 250 – 300 word course/book description. We also require the url to direct your prospect to.

View online learning portal.

CONTACT

Women Business Owners Today c/o Dubyts Communications 201‐301 Nassau Street North Winnipeg, MB Canada R3L 2J5 Phone: (204) 475‐3307 Email: [email protected] Website: www.womenbusinessownerstoday.com