Ways to Make Search Engines Help You

Have you ever wondered what makes certain web pages come up before others when you do anonline search? The answer has to do with search engine optimization. There are many businessesthat will perform search engine optimization services for you, but hopefully this article will provideyou with enough tips to get started on your own.

Getting your website to the top of a search page can be aided by posting regularly on your site. Ifyou consistently contribute useful information to the online community, then search engines willnote this and promote your site for it's unique and meaningful content. In addition, you will likelyhave more visitors to your site to read the fresh content that you post, and this will help promote youin search results as well.

To help site crawlers better understand your site, you should use keywords as your anchor text forinternal links. Non-descript links such as, "click here," do not help your site as they offer noinformation to the search engines. This will also help your site to appear more cohesive to humanvisitors.

Leave comments on other people's blogs to help the rankings for your website and increase yourtraffic. This is one way to get backlinks back to your site, but what's more is that you are interactingwith your peers and possible customers by giving your relevant opinion. This makes peopleinterested in you and what else you have to say. Just don't forget to link back to your own blog orwebsite!

Learn about search engine optimization or hire a company that specializes in it. The work you putinto your site will be wasted if the site can't be found during a web search. A good SEO plan willhave you ranking higher in the results of the major search engines for keyword searches that relateto your company.

Carry out a search using Google for site:www.yourdomain.com. By doing this you will be able to seewhich pages of your website are being indexed and if those pages are being presented in a waywhich would cause searchers to visit your site. You can then do search engine optimization on thepages of your website which aren't indexed.

Take advantage of free local business directories and bookmarking sites. Enter your website'sinformation into any or all of the free local business directories out there. Also enter your website'sURL and description into bookmarking sites. This will make your website slightly easier to bestumbled upon during web searches.

Do not create a site with search engine optimization as your primary goal. This won't make your sitemoney, but the customers do. Build your site with the visitor in mind. Ask yourself: "Is my site fun,

enjoyable, or useful?" If you answered no to all of those, you will not see hits and clicks frominterested people.

Create concise, informative press releases that announce your online site. The press release shouldprovide contact info, the site name and its features, and should be submitted only to publicationsthat are generally read by your target market or a very broad, general segment like women,businesses, or families, for example. This is also a good way to build rapport with journalists andeditors.

When first establishing your site you should link to a site that is already established as reputable byGoogle. Applying through Goggle's normal submission process can take a very long time. Linking toan already recognized site is a great way to move your site onto the results page and start gettingtraffic right away.

A good way to help with search engine optimization is to switch from AP style to "SEO style" for allreferences in the body of your pages. The repetition of keywords and density play a role in whereyour page ends up on searches so veering away from the stringent rules of AP style will helpincrease views of your page.

To rank better in search results, you should try and get the oldest domain name possible. A searchengine is going to trust a rather old domain name easier than a new one. Old domain names can beexpensive to purchase, but keep in mind that this could attract more traffic to your website.

Enlist your public relations and publicity departments in your search engine optimization efforts.Provide detailed and clear instructions about the structure of your press releases and media blurbs.Be sure to include a list of keywords that must be included in every piece and then indicate thenumber of times each keyword is to be included.

As you evaluate your keywords, think about your target audience -- specifically, how do they speak?Remember that the average user does not use the highly technical wording or industry jargon tosearch for a particular business, product, or service. At the same time, if your site targetsprofessionals, avoid colloquial or layman's terms.

Use new domains instead of creating sub-domains if you want to raise your search engine rankings.Sub-domains confuse your human users, as they may not understand the difference betweensubdomain.mainsite.com and mainsite.com, and these may be very different pages. Search enginesspiders will treat sub-domains as part of the same site, diluting the power http://www.seojenius.com/of your keywords and your site theme. It is better to move such content to its own domain instead.

Try getting better quality backlinks from other bloggers. To do this, try leaving some very good orgreat guests posts under the articles that they have in their blogs. Make surehttp://www.equote.com/ that these bloggers are in your industry or that they are popular with yourtarget market to make sure that this works to your advantage.

Don't be afraid to use your keywords more if the language sounds natural. While search engines willpenalize your site if it appears you are keyword-stuffing, if you can read your content out loud and itsounds normal and natural, you are unlikely to trip that penalty. Search engines try to remove spam,not sites with many incidences of a single word or phrase.

When writing a SEO inspired article, do not let the SEO aspect completely take over. Even if you arewriting the article to drive traffic, sometimes a real person will read the article and you do not want

to give this reader the wrong idea about you or your business.

Now, are you ready to get to work, so that you can get some results? Once you see a surge in yourtraffic - due to a few well placed keywords -- you will be glad you invested the time necessary to dosearch engine optimization. Apply the tips above to make your efforts a success!