wayne discusses corporate social responsibility and corporate strategy at a conference on csr in...
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Wayne discusses Corporate Social Responsibility and Corporate Strategy at a Conference on CSR in Africa presented by the Canadian Council on Africa: Calgary, Canada – June 2003 www.waynedunn.comTRANSCRIPT
Beyond the Paycheck
Placer Dome’s CSR Program in Southern Africa
Presented
by
Wayne Dunn
PLACER DOME
Corporate Social Responsibility and Business Renaissance in Africa
Calgary, Canada June 2003
PLACER DOME Slide 2
Objective
• Case study of innovative developmental CSR
• Demonstrate application of key CSR principles – CSR/Sustainability Policy
– Strategic interventions vs. shotgun approaches
– Impact metrics vs. expense metrics
– Partnership strategies (financial, operational,
technical)
– Leadership and leverage
PLACER DOME Slide 3
Presentation Overview
• Background – how did this get
started
• The Care Project –Developing and implementing the
plan (challenges, partners,
learnings)
–Business value created
• HIV/AIDS – The Crisis and why does it matter
– Programs and activities
• Where are we going from here
• Discussion
PLACER DOME Slide 4
Background
• 1990s saw massive changes in South
African mining industry – over
100,000 jobs lost as the industry
restructured;
• 1999 – Placer Dome purchased a
50% interest in South Deep (WAL), a
mine located just outside
Johannesburg – This was the first major post-apartheid
foreign investment in the South African
mining industry
PLACER DOME Slide 5
Background (cont)
• In late 1999 after detailed study
management realized that economic reality
dictated major restructuring at South Deep
• 1/3 of the South Deep workforce (over
2,500) workers were retrenched – Industry standard retrenchment packages
consisted of 2 weeks salary per year of
service plus access to onsite training
• South Deep management compared the
industry standard retrenchment package
against the commitment to stakeholders
inherent in the Placer Dome Sustainability
Policy and decided that the workers
deserved more – that the commitment
went
BEYOND THE PAYCHECK
PLACER DOME Slide 6
Families & Communities must benefit from mining
PLACER DOME Slide 7
The Care Project
• A commitment to mitigating the social
and economic impact of retrenchment
at the family and community level
• A target of assisting at least 70% of
the retrenchees and their families to
become economically active
• A commitment to develop HIV/AIDS
programming initiatives
• A commitment to enable spouses
(women) to be able to benefit directly
from retrenchment benefits
• 2 year time frame and R15 million
(CAD$3.6 million) budget was
established
PLACER DOME Slide 8
Implications
• The Care project decisions and
commitments had a huge
implication for South Deep
management
• Entire industry watching to see
what this Canadian newcomer
will do
PLACER DOME Slide 9
The Mine
2560 Retrenchees
•Mozambique
•Lesotho
•South Africa
•Swaziland
•Botswana
How to successfully provide
socio-economic support across
remote rural regions of five
countries
PLACER DOME Slide 10
The Initial 4-Step Plan
1. Consultations with retrenchees in their villages
2. Recruit (from amongst the retrenchees) a group
of 25-30 fieldworkers who would provide
frontline support to the retrenchees and their
families
3. Locate and register the retrenchees
4. Provide them with training and support to
enable them to become economically active
All of the above to be done in partnership with
MDA, TEBA and other partners
PLACER DOME Slide 11
Reality was different than we expected
• Retrenchees and their
Unions were still angry
over the contested
retrenchment
• Retrenchees’ homes
were difficult to locate
and registration was
often problematic
Consultations with
retrenchees
Walking to a remote retrenchee
homestead in Lesotho
PLACER DOME Slide 12
Reality was different than we expected
• Our lack of socio-economic development experience was an issue
• Partnerships took longer to form and more time to manage than expected
• Industry skepticism • Mozambique floods • National borders • Micro-finance • HIV/AIDS • Fieldworker training programs • Retrenchee education levels • Centralized delivery didn’t work • Project was under-financed • We couldn’t do it in two years • Etc.
PLACER DOME Slide 13
Meeting the challenges
• Negotiated a public private
partnership with CIDA that
contributed CAD$ 2 million in
additional resources
• Kept working at getting our
partnerships working for everyone
• Leading by example gradually
demonstrated our commitment to
industry, unions and others
• Continual revision of plan and project
delivery to ensure it met the needs of
the recipients
PLACER DOME Slide 14
The Care
Process
Business Operation
1. Ongoing availability of Technical Assistance
and Business Counselling
2. Ongoing faclitiation of skills training needs
(i.e., business, agriculture, vocational, etc.)
Decision on Economic Option
Employment StreamEnterprise Stream
Evaluation of Micro Finance Application
Retrenchee is Re-Integrated
and Economically Active
Personal
Economic Plan
Prepared &
Assessed
Personal
Employment Plan
Prepared
Business &
Financing Plan
Prepared
Employment Planning & Preparation
1. Identification of Employment Options
2. Skills Training (Vocational/Agricultural, etc)
3. Employment Counseling / Placement
(Job search/Resume, etc.)
Business Planning & Preparation
1. Business Orientation
a) Introduction to Business
b) Skills/Product Training
2. Develop Draft Business Plan
(to be reviewed with Counselor)
(plan will contain market assessment,
financial, operational and skills upgrading plan)
3. Preparation of Micro-Finance Application
Orientation and Awareness Phase
1. Registration & Homestead Visits
2. District Counselling Sessions
3. Open Days/Career Fairs
4. Financial Lifes Skills Training
5. Feedback and Choices Session
Ongoing Processes
Follow-up sessions/ activities to monitor effectiveness of interventions
Communication and consultation with stakeholders
Continuous improvement process (review feedback;
enhance programs, procedures, processes)
13-step process
Delivered
18 times
Across
Five countries
PLACER DOME Slide 15
Some results
• 92% of the retrenchees have been located and registered
• 57% of those (1,250) are economically active
• 65% (1,556) have received financial life skills training
• Many of the trainees were women • Care process is becoming an
industry standard in RSA and replicated elsewhere in Africa and globally
• Development infrastructure and partnerships throughout the five country region
PLACER DOME Slide 16
Chicken raising business
PLACER DOME Slide 17
Furniture making
PLACER DOME Slide 18
Unique training programs
PLACER DOME Slide 19
Rice farming in Mozambique
PLACER DOME Slide 20
Spaza (convenience) shop
PLACER DOME Slide 21
And the business value is…
• HIV/AIDS, Black Empowerment, new mining legislation, social scorecards, escalating security challenges and a myriad of other issues are the daily facts of mining life. Mines and mining companies must demonstrate an ability to create meaningful value for people, communities and other social stakeholders – and they must do so while meeting increasingly challenging financial targets.
• Placer Dome is not a charity and the
Care project was not just some sort of corporate philanthropy
PLACER DOME Slide 22
• “We are determined to provide multi-
skilling to workers and assist them to
cope with retrenchments. This is a must
and not a choice for industry”
• “It is important for mining to ensure that
economic benefits accrue to society as a
whole and more specifically to
communities affected by mining . . . The
social environment has not, in my
opinion, been adequately addressed in
the past”
Hon. Phumzile Mlambo-Ngcuka
South Africa Minister of Minerals and
Energy
The Mining World Has Changed
PLACER DOME Slide 23
What’s in it for Placer Dome?
We believe that our ability to effectively manage social issues is a competitive advantage as we look towards the future of the industry in South Africa and globally
Through programs like Care we are better able to manage risk and are securing our long term future in South Africa and throughout the sub-continent
Piet Kolbe Mine Manager, South Deep
PLACER DOME Slide 24
And then there is HIV/AIDS
• RSA ACCOUNTED FOR NEARLY 1 IN 8 OF THE NEW HIV INFECTIONS THAT OCCURRED WORLD WIDE IN 2000
• HIV+ PREVALENCE RATE IN WOMEN ATTENDING ANTE-NATAL CLINICS INCREASED FROM 0.7% IN 1990 TO 24.8% IN 2001
• AVERAGE OF 1700 NEW INFECTIONS PER DAY
• LIFE EXPECTANCY WILL DECLINE FROM 65 TO 40 BY 2011
65
40
0
10
20
30
40
50
60
70
2001 2011
Life Expectancy
PLACER DOME Slide 25
HIV/AIDS Facts
• ESTIMATED THAT 12% OF TOTAL RSA POPULATION AND 25% OF MINEWORKERS ARE HIV+
• ALREADY 400,000 PEOPLE ARE AIDS SICK, AND THIS WILL INCREASE TO 1,4 M BY 2010
• YOUNG WOMEN PARTICULARLY VULNERABLE – 23.9% AGED BETWEEN 15 – 49 ALREADY INFECTED AND WILL RISE TO 29.7% BY 2007
• AIDS ORPHANS AT PRESENT AMOUNT TO 660,000+ AND WILL RISE TO 1,8M BY 2015
• ACCUMULATIVE AIDS DEATHS WILL RISE TO 9M BY 2015
PLACER DOME Slide 26
HIV/AIDS Impact • REDUCED ECONOMIC GROWTH RATE – 2010 GDP 20% below a non AIDS
scenario
• REDUCED POPULATION – RSA population 10M smaller than non AIDS scenario
• SKYROCKETING DEMANDS ON PUBLIC HEALTH SYSTEM -
• RADICALLY CHANGED PRIVATE SPENDING PATTERNS – to healthcare and funeral costs
• IMPACT ON SOCIO-ECONOMIC STABILITY? (orphans)
HIV/AIDS is the worst epidemic in human history. At every level it is causing
devastation, destruction and suffering throughout Southern Africa
This is the reality for business operating in much of
Africa today. Nobody can afford to ignore it
PLACER DOME Slide 27
HIV/AIDS and Gold Mining
• $10/oz impact if nothing is
done (5% of production
costs)
• ~$3/oz with maximum
intervention
• Impact on social and
political stability?
PLACER DOME Slide 28
HIV/AIDS Programming
Our program – multi-level and holistic
• Education • Prevention • Treatment • Impact mitigation (when
one has AIDS)
• On the minesite • In local communities • In rural areas where our
workers come from
PLACER DOME Slide 29
Minesite Program
• TRAINING AND
EDUCATION
• STI & TB TREATMENT
• CONDOM DISTRIBUTION
• PEER EDUCATION
• VOLUNTARY
COUNSELING AND
TESTING (VCT)
• WELLNESS PROGRAM
• MEDICAL REPATRIATION
PLACER DOME Slide 30
Minesite Program
PLACER DOME Slide 31
Current Community Program
• AWARENESS AND EDUCATION PROGRAMS
• MOBILE CLINIC
• CONDOM & FEMIDOM DISTRIBUTION
• PERIODIC PRESUMPTIVE TREATMENT (PPT)
• TREATMENT FOR SEXUALLY TRANSMITTED
INFECTIONS ( STI)
PLACER DOME Slide 32
Community Mobile Clinic
COMMUNITY PROGRAM
PLACER DOME Slide 33
And when HIV prevention doesn’t work
• What to do when people can
no longer work?
• They return to their villages
where there is little or no
support
• Families are overwhelmed
• Tremendous social and
economic impact
• Addressing it effectively is
too much for one company
PLACER DOME Slide 34
Industry Home Based Care
AIDS CAMPAIGN TEAM MINING
• TEBA INFRA-STRUCTURE
• TRAINING OF CARE GIVERS
• SUPPORT STRUCTURE – QUALIFIED STAFF
• MONTHLY MEDICATION
• WORK WITH OTHER STAKEHOLDERS (E.G. TRADITIONAL HEALERS)
• WORLD BANK DEVELOPMENT INNOVATION AWARD (US$100,000)
PLACER DOME Slide 35
Home Based Care
PLACER DOME Slide 36
INDUSTRY HOME BASED CARE RESULTS (Year One)
Milestone Target Actual
Community Care
Supporters engaged 87 127
Community Care Training
87 123
People under Home
Based Care 696 801
THE PROJECT EXCEEDED TARGETS
IN EVERY AREA
PLACER DOME Slide 37
Overview of South Deep AIDS Programming
SOUTH DEEP Sustainable Development Department
•Voluntary Counseling and testing HIV Negative
•Continue working
On Mine Program Community Program
Modified work program Farm
•Agricultural work / Environmental
Medical repatriation
Home Based Care Benefits Care Positive
HBC EC
OPP
Back to work or Re skilled
Wellness Program
PLACER DOME Slide 38
But what happens to children and
families when the breadwinner
can’t work
PLACER DOME Slide 39
HIV/AIDS and Rural Areas
• HIV/AIDS is having a
monumental impact on the
socio-economic well being
of families throughout rural
Southern Africa
• Workers who used to
support extended families
of 10-20 people are
becoming too sick to work
and are coming home,
literally to die
PLACER DOME Slide 40
HIV/AIDS and Rural Areas
• Knowing that their family needs
the income and that there is little
medical care for them if they go
home, these workers are staying
on the job as long as possible
• In addition to the human tragedy,
this is having a severe impact on
business productivity
• There are solid business and
humane reasons to address this
problem
• But, economies of scale are
needed
PLACER DOME Slide 41
Where to next?
• The Care project piloted an effective
means of assisting rural families to
become economically active and has
an existing infrastructure and
management system in place
• Industry Home Based Care project
piloted a cost effective, fee for
service, program to support medically
repatriated workers and their families
PLACER DOME Slide 42
Our Vision for the Future
Care Positive • Integrate the Home Based Care
project with the Care process and launch as a fee for service based program to address the social and economic impacts that AIDS is having on rural families and communities
• Start with the mining industry but design the infrastructure and management systems to enable participation by other industries, governments and donor community stakeholders
Care Process
+
Home Based
Care
=
Care Positive
PLACER DOME Slide 43
Care Positive Summary
PLACER DOME Slide 44
Summary and Discussion
• Case study of innovative developmental
CSR
• Demonstrate application of key CSR
principles – CSR/Sustainability Policy
– Strategic interventions vs. shotgun
approaches
– Impact metrics vs. expense metrics
– Partnership strategies (financial,
operational, technical)
– Leadership and leverage
Beyond the Paycheck
Placer Dome’s CSR Program in Southern Africa
Presented
by
Wayne Dunn [email protected]
PLACER DOME
Corporate Social Responsibility and Business Renaissance in Africa
Calgary, Canada June 2003