wayne anderson resume 2016 ii
TRANSCRIPT
Wayne Anderson222 Church Street, 2KPhiladelphia, PA 19106
OBJECTIVE: To obtain a position in Business Development as it relates too online digital program con-tent, new revenue opportunities and program creation while utilizing my existing corporate relationships to leverage such opportunities Professional Experience and Accomplishments
Dex MediaBusiness Development 2016-PresentPhiladelphia, PA
*Created this position by pitching to the CRO a new concept that includes digital content build, new rev-enue streams, and user acquisition through a multi dimensional content and platform build out*Responsible for building online content to company site as it relates too user loyalty and experience*Designed and created affiliated marketing concept with other corporate brands that generated a new rev-enue stream for company*Brand building and identity association as it relates to new program content
Dex MediaMedia Consultant 2013-2016Philadelphia, PA
*Consistently exceeded all sales expectations & sales quotas while leading my sales team as the #1 rev-enue producer for the fiscal year of 2014*Ranked 140 out of 1,100 Media Consultants nationally for revenue production*Prepared and presented in-depth Power Point presentations regarding digital marketing strategies to de-cision makers*Out of the box thinker as it relates to solution solving*Excellent relationship builder and communication skills both verbally & written
Vita New York, LLCSr. Account Executive/PR Director 2008-2013New York, NY
*Grew first year 2008 revenue from 800k to 2nd qtr 2013 revenue to 3,900,000.*Product line sold in over 150 upscale boutique retail stores nationally and in Europe*Recently acquired Costco (430 US stores) account and Bloomingdales (23 US stores)*Featured in major publications such as Harper’s Bazaar, Vogue, New York Magazine, InStyle, US Weekly, Modern Luxury & NY Times to name a few. *High end customer base that included such celebrities as Kathryn Zeta Jones, Jessica Alba, Katherine Heigl, and Kirsten Dunst, Sharon Stone, Amanda Seyfried are a few.*Jewelry line featured in Lovelace and worn by Amanda Seyfried 8/13 release
EDUCATION: SUNY Albany Albany, New York 1983-1987 B.S. Economics/Marketing
