wawa 'urban inidan' aw16 lookbook
DESCRIPTION
WAWA is sustainable children’s wear based on a Nordic street culture and the child’s notion about an urban universe. The name WAWA means ‘child’ in Aymara - a native language spoken by Indians in Bolivia and Peru. Based on a core value of creating essential garments for the new generation, WAWA is seriously committed to use a modern and more sustainable production processes that recognises both its impact and responsibility to the environment, employees and the end user. Each collection is founded with the vision of being more rough than romantic and more stylish than childish. WAWA was established in 2015 in Copenhagen, Denmark. It is directed and owned by the Swedish/Bolivian designer Johanna Topooco and co-founded by Sofie Ladegaard and Amanda Hestehave.TRANSCRIPT
URBAN INDIAN
WAWAAutumn/Winter 2016
URBAN INDIAN AUTUMN/WINTER 2016
!
Sometimes you can see an indian walking the streets of Nørrebro, Copenhagen, wearing a
wide-brimmed hat with a feather in the band and a four-year-old boy in his hand. The boy is my
son. The indian is my father. A Bolivian dreamer visiting the Scandinavian civilization that he met
for the first time back in the 1970s before leaving it again at the beginning of the new
millennium to live among his llamas far from running water and electricity in the highlands of
Bolivia.
As a tribute to my father's childish naivety and his stylish aesthetics shaped by a lifelong mix of a
depending worship of nature and a clean Scandinavian cut, my autumn/winter collection 2016
is called Urban Indian.
It's Nordic simplicity meeting the heritage of the Latin America's rich detailed crafts. It's concrete
versus the inca gold. It's the city lake versus Lake Titicaca. It's the child's eye for the detail. It's
the funny and beautiful moments of being yourself. It's clean but it's warm. It's indian urbanism.
The colors of our shirts, T-shirts and sweatshirts are inspired by these contrasts varying from
vanilla ice over bottle green to inca gold with prints referring to both here and there: An
Aymaran hat, a Danish bicycle and stones from... well, you decide whether they're rubbles from
the newest building in town or pebbles from the oldest mountain at the high plateau.
The WAWA autumn/winter 2016 collection is an accolade to mix and multiculturalism, to the
city and the countryside. And to our children, of course, who deserve the best of everything.
Therefore this collection is like all WAWA products manufactured in a sustainable way in
licensed GOTS certified factories which means that the fabric is made with more than 95%
organic cotton and that no health- or environmentally harmful chemicals have been used
throughout the whole process.
LOOKBOOKAUTUMN/WINTER 2016
LOOK 01SWEATSHIRT - Col. Bottle Green LOOKBOOK
AUTUMN/WINTER 2016
LOOK 01SWEATSHIRT - Col. Bottle Green
LOOK 02STONE SWEATSHIRT - Col. Vanilla Ice
LOOK 02STONE SWEATSHIRT - Col. Vanilla Ice
LOOK 03SWEATSHIRT - Col. City Lake
LOOK 03SWEATSHIRT - Col. City Lake
LOOK 04SWEATSHIRT - Col. Concrete
LOOK 04SWEATSHIRT - Col. Concrete
LOOK 05DENIM SHIRT - Col. Lake Titicaca
LOOK 05DENIM SHIRT - Col. Lake Titicaca
LOOK 06DENIM TUNIC - Col. Lake Titicaca
LOOK 06DENIM TUNIC - Col. Lake Titicaca
LOOK 07BERLINER BIKE LS-TEE - Col. Vanilla Ice
LOOK 07BERLINER BIKE LS-TEE - Col. Vanilla Ice
LOOK 08TOPOOCO HAT LS-TEE - Col. Inca Gold
LOOK 08TOPOOCO HAT LS-TEE - Col. Inca Gold
LOOK 09TOPOOCO HAT LS-TEE - Col. Vanilla Ice
LOOK 09TOPOOCO HAT LS-TEE - Col. Vanilla Ice
LOOK 10STONE LS-TEE - Col. Inca Gold
LOOK 10STONE LS-TEE - Col. Inca Gold
LOOK 11LS-TEE - Col. Concrete
LOOK 11LS-TEE - Col. Concrete
LOOK 12LS-TEE - Col. City Lake
LOOK 12LS-TEE - Col. City Lake
