THE WATT CAMPAIGN

THE WATT CAMPAIGN: Empowering student-driven energy e!ciency campaigns •  Four main drivers behind energy e!ciency in schools: •  Urgent Climate Change Concern •  Anthropogenic climate change due to irresponsible energy use threatens our

children’s future

•  High Energy Consumption in the Built Environment •  Accounts for roughly 1/3 of all energy consumption and GHGs in US •  America’s 132,000 schools spend $6b on energy, up to 30% ($1.8b) of which

may be wasteful

•  Rising Energy Costs •  1/4 of school districts saw energy costs rise in last 3 years

•  Squeezed School Budgets •  3/4 of school districts compensated for squeezed budgets by cutting critical

areas (like capital investment and sta!ng)

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THE WATT CAMPAIGN

We need holistic behavioral programs •  Existing Approaches and their shortcomings: •  Hardware approaches: many buildings won’t be built anew or upgraded •  Changing building policies and operations: effective but don’t train

students to lead change •  Providing educational material: necessary but not sufficient to lead self-

sustaining change programs •  Signaling and behavioral incentives & Energy monitoring and

management tools: effective motivators but still need organizing power behind them to mobilize entire schools

•  Ad hoc energy efficiency campaigns: one-off competitions can be impactful, but need better tools to sustain and scale to other schools

•  Holistic behavior programs: have been shown to achieve 10% savings—some reaching 30%—with little to no capital"investment

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THE WATT CAMPAIGN

Two key challenges: Program SUSTAINABILITY & SCALABILITY •  Behavior-based conservation practices abound, but… •  The sheer quantity of information and possibilities can be paralyzing •  Schools need a clear, easy, and directed way to start and sustain a

comprehensive e!ciency program

•  Self-organized clubs exist around the nation, but… •  They often lack measurement, scalability, or both due to limited funds

and tools to track and share successes

•  Some programs achieve meaningful behavior-based savings, but… •  They are funded through charitable donations, which cannot reach the

scale of a revenue-based model

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THE WATT CAMPAIGN

The solution: A holistic CAMPAIGN platform •  THE WATT CAMPAIGN combines Guidance, Community,

Measurement and Fun through: •  EFFICIENCY JUMPSTART PATHWAY •  Simple steps help students initiate fun and easy energy conservation activities

that grow into school-wide"programs •  WATT CENTRAL •  Campaign management, data analytics, and visualization tools guide and

motivate students •  THE WATT NETWORK •  A real-life and virtual community of practice, building relationships and

sustaining e#orts through training and coaching, friendly competition, community recognition, and shared innovation

•  Funded by Utilities •  Given evidence of an e!ciency program’s e!cacy, utilities will pay to

reduce energy demand •  Utility-sourced funding helps rapidly scale revenue, removing the thorny

issue of funding when negotiating with schools

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THE WATT CAMPAIGN

DevelopStrategy

VampireEnergy Hunt

ContinuousCampaign

E!ciency Jumpstart PathwayEvaluate EE

OptionsJumpstartCampaign

Watt Central Feedback

Watt Central Feedback

E!ciencyCompetition

Admin andFacilities Targets

We start by seeding campaigns in schools

•  First, jumpstart the school with a Vampire Energy Hunt •  Ready-to-deploy campaign •  Training materials and guidance

from The Watt Campaign

•  Then, launch into a continuous campaign of energy e!ciency

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THE WATT CAMPAIGN

Energy e!ciency savings are signi$cant •  Successful behavioral programs can reach 10-30% e!ciency •  Conservative example of impact: •  The English High School in Boston spent $558,732 on energy in 2009 •  $215,592 on 945,234 kWh of electricity •  $343,146 on 225,705 therms of gas

•  A 5% savings through sustained behavioral change would unlock $27,936: •  931 new textbooks (assuming $30/textbook) •  55 new computers (assuming $500/computer) •  1,862 substitute teacher hours, or 233 8-hour days (assuming $15/hour)

•  A 15% savings would mean $83,809: •  A new full-time teacher (assuming $60,000/year)

• What are we waiting for?

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