watermelon farm interview

Farm Interview in AB11

PAMPANGA AGRICULTURAL COLLEGEMagalang, Pampanga

Submitted By:Hazel Castro

Paulene AldanaCarmina Jane

Dizon

Submitted To:Mr. Fernando

Pangilinan

Watermelon Plantation

INTRODUCTION

• Watermelon, Citrullus lanatus, is believed to have originated in the Kalahari Desert in southern Africa.

• Watermelons are about 92% water.• It is a member of the botanical family

Curcurbitaceae. Its cousins include cucumbers, gourds, pumpkins and squash.

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• Watermelon was cultivated in China and other parts of Asia by the end of the 9th century C.E. or the early 10th century. Today China is the world’s number one producer of watermelon.

INTRODUCTION



• The latest addition is the small, square watermelon grown by the Japanese to fit in their smaller refrigerators more easily. They’re created by placing the watermelons in a square tempered glass box while it is still growing on the vine. The boxes are the same size as the interiors of small Japanese refrigerators. As one might imagine, these labor-intensive square watermelons are priced at a premium—quotes of about $300 can be found.

INTRODUCTION

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information.asp

• More than 1,200 varieties of watermelons are grown worldwide in 96 countries—some oval, some round, some with yellow flesh instead of red.

• Good news, watermelon lovers: Watermelon is highly nutritious, packed full of vitamins and antioxidants.

• Contains 6% sugar and 92% water• Total carbohydrate is 27g: 25g sugar and 2g dietary fiber• Two cups have 25% Daily Value of vitamin C, 20% of vitamin A, 2%

calcium, 4% iron and 7% potassium, as well as vitamin B6 and B1 (thiamin)

INTRODUCTION



INTRODUCTION

Watermelon is now widespread in all tropical and subtropical regions of the world. Mostly grown for fresh consumption of the juicy and sweet flesh of mature fruits. Locally known in the country as pakwan it is one of the most popularly grown fruit vegetable in the country today during summer. It is planted 5,000 hectare, the bulk of which is planted during the regular season(October-January) however there are few commercial off-season grower in Marinduque, Sorsogon and Pampanga.www.bpi.da.gov.ph

OBJECTIVES

• To obtain knowledge and background about watermelon plantation

• To enhance capability in gathering important records in business

• To know how to be a successful businessman• To appreciate the hard work of the farmers

HISTORICAL BACKGROUNDOF THE FARM

Sometimes being involved in the business world is just an accident. Like Mrs. Chuan Shulin, a successful business operator. Mrs. Shulin moved here in the Philippines together with her two sons, namely: David Shih and Tomy Wang, they are originally from Taiwan. A good friend of Mrs. Shulin recommended a land to her which measures 12 hectares.

She became interested to the land so she decided to grab the opportunity and planned to start a farm business, so she received the offer. She will pay rent expense P24,000 every year. The farm is located at San Nicolas 2, Magalang, Pampanga. December 2000, she started her Watermelon Farm with just a capital of Php300,000. She used 2 hectares for her fruit farm. At first, Mrs. Shulin found out that being a business woman is not that easy. She experienced many problems but because of her powerful strategies she overcome those problems.

Every year, her business operations are getting bigger. Until now, her farm is still producing watermelon that has good in quality . Her son David Shih is managing the business right now. Mr. Shih said that you need to love what you are doing in order to be a successful business operator. Mr. Shih will surely apply the things that he learned from his mother.

ORGANIZATION & MANAGEMENT

ORGANIZATIONAL CHART

OWNERDavid Shih & Tomy Wang

FarmerBernie

FarmerLey

FarmerDominic

FarmerSinandonio

FarmerNelson

Duties & Responsibilities

• Owner Manages and controls the finances of the

whole farm

• Farmers plant, cultivate and harvest watermelons. They also till soil, spray on fertilizers and pesticides, weed, clean and load harvested fruits

Compensation & Benefits

Position Quantity Daily SalaryWeekly Salary

Monthly Salary

Benefits

Laborer/Farmer

5 P250.00 P1,500.00 P6,000.00Free Stay in/ Phil. Health

and SSS

PRODUCTION

Land preparation

Planting seedlings

Transferring of seedlings

Spraying insecticides

Watering the seedlings by water pump

Daily observation to

the plants

Harvesting period

Marketing period

Cultural management practices

LAND PREPARATION- Plow the land with the use of a tractor.- Make a plot for watermelon seeds. - Make sure that the plots would be properly made to ensure the organization of the watermelons during harvest time.- Put enough fertilizer on the plots.-Cover the plots with plastic mulch.


PLANTING SEEDLINGS-They plant the seeds into the seed tray.


TRANSFERRING OF SEEDLINGS-They transfer the seedlings to the land from the seedling tray when they have 3 leaves.SPRAYING OF INSECTICIDES AND FERTILIZER-They spray insecticides once a week, while the fertilizer twice a month. The spraying of insecticides is administered once a week, while the putting of fertilizer occurs every month.


WATERING THE SEEDLINGS BY WATER PUMP-Daily watering of seedlings using water pump.

HARVESTING-Harvesting occurs every 3 months; so, farmers harvest thrice a year.

MARKETING-Clients visit the farm to pick up the watermelons. After which, proper pricing is put and sold to consumers.

Farm tools and equipment

HOSE WATER PUMP PLASTIC

Farm tools and equipment

TRACTOR SPRAYER SEED TRAY

Farm tools and equipment and their uses:

Tractor used to mechanize agricultural task such as tillage

Sprayer used for spraying pesticides

Plastic used to help retain the moisture in the soil and eliminates the weeds.

Water pump/hose used for watering watermelons.

Seed tray a container where seeds are planted.

Problems Encountered

• Climate change• Yellow spots on the leaves. (downy mildew)

FARM LAYOUT

400m

100m

75m

400m2m Plant nursery

10mGarage3m

25m

5m Fertilizer stock room

25m

15m Owner’s house

15m

4mworker’s house

4m

Stock room4m

4mGate

MARKETING

Marketing Mix (4P’s)

• Product• Prices• Promotion• Place

Product

• Their product is watermelon they harvest every 3 months; they harvest thrice a year.• They have 2 varieties :

Siminis and Seedless.

Price • The Price will increase, but it depends on the outlet to where they distribute the watermelons.• The lowest price is 10 pesos/kilogram and the highest price is 22 pesos/kilogram. The price also varies according to the kind of watermelons.

Promotion

• Word of mouth

Place

The watermelon farm is located at San Nicolas 2, Magalang, Pampanga it is 1km away from Jollibee Magalang.

Distribution channel

25%

25%25%

25%

Sales

DivisoriaDizon BalintawakQ Mart

FINANCE

Farm supplies, equipment and other expenses

Cost/3mont

hs

Cost/9mont

hsCost/year

Fertilizer P128,000 P128,000 x 3 P384,000Insecticide 2,750 2,750 x 3 8,250Seeds 10,000 10,000 x 3 30,000Gasoline 10,000 10,000 x 3 30,000Plastic 22,400 22,400 x 3 67,200Seed tray --------- --------- 1,100Salaries expense

18,000 18,000 x 3 54,000

Rent expense ---------- ---------- 24,000 Total cost/year P 598,550

Income statementWatermelon Plantation

Income StatementAs Of December 2013

SALES P1,500,000 LESS EXPENSE: FARM SUPPLIES 520,550 SALARIES EXPENSE 54,000 RENT EXPENSE 24,000TOTAL P598,550Net Income: P901,450

APPENDICES

FARM GATE

With workers

interview with the workers

Interview with owner and worker

Fertilizer

Workers’ Place

Garage

Fields

Seedless

LOCATION MAP

watermelon farm interview

Business