www.wateraid.org

A potential partnership with UK commercial radio10th January 2012

www.wateraid.org

This Afternoon

• What’s this all about? Stan Park

• WaterAid Angharad McKenzie

• Free Money Jennie York

• The Water Challenge Mike Colling

• The impact on Malawi Boyce Nyirenda

www.wateraid.org

Why water & Sanitation

Every single day 4,000 children die because of dirty water and poor sanitation.

www.wateraid.org

Why WaterAid?30 years experience delivering safe water and improved sanitation.

WaterAid is the largest global charity with a single focus on water and sanitation.

Recognised as a leading authority by governments, institutions and NGOs

Programmes in 30 countries in Africa, Asia and Central America

Since 198116 million people access water 11 million access sanitation

In 2010/111.5 million people access water1.6 million access sanitation

www.wateraid.org

Why WaterAid & You?UK’s most recognised charity associated with water

UK public agree, “providing clean water should be the no. 1 priority for charities working to relieve global poverty”.*

WaterAid is the charity most associated by the public with tackling issues of water and sanitation *

Brand Awareness of 53% of UK public*

250,000 Regular Monthly Givers

A total of 690,646 adults have donated

46,000 supporters attended a WaterAid speaker event

Over 10,000 people took part in a fundraising event for WaterAid in 2010/11

www.wateraid.org

We are good partners

Testimonials

"Our collaboration with WaterAid is a true win-win. Not only are we raising funds, but our customers feel good about their contribution. It also helps shape our image, both externally and internally.”Katarina Hempe, Head of Corporate Social Responsibility, H&M.

“I think the £1 million we’ve raised in Whitbread is being more wisely spent than I could ever have imagined. The transparency of the spend and the value that’s being driven out of the pounds we generate is absolutely 100%.”Simon Ewins, Director, Whitbread.

“WaterAid is an excellent example of value for money.” UK Government’s Department for International Development report on WaterAid partnership, 2010

www.wateraid.org

FREE MONEY

www.wateraid.org

DFID Aid Match

“Every day, people demonstrate their commitment to reducing poverty in the developing world by donating their money to appeals and charities. By matching pound for pound the money that people give, the Government would be supporting their choice and contributing to poverty reduction in the poor countries”.

www.wateraid.org

The Rules

• The appeal must be publicised in the UK through a free UK media partnership

• It must have a minimum of 400,000 opportunities to view• The charity must be expected to raise a minimum of £100,000• DFID will match all income to the appeal within three months, excluding

corporate gifts

• Appeal publicity will carry:• The UKaid logo• A link to the DFID website• The wording ‘For every £1 you give, the Government will add another £1’

(or a modified version agreed with DFID)

www.wateraid.org

The water challenge

Our (early) view of a partnership

www.wateraid.org

Timeline of a Partnership

www.wateraid.org

Our vision for the Partnership

• Phase one: The Challenge• We ask UK radio presenters to take a Water challenge• They ask their listeners to sponsor them

• And the UK Government match all monies raised

• Phase two: The delivery• WaterAid take the “winning” presenter to Africa to see them deliver one

of the projects they have raised money for

• Phase three: The thank you• We run a campaign thanking all listeners for their support, telling them

that we have completed the project, and asking if they would like to support WaterAid in the future

www.wateraid.org

What we are trying to achieve?

The Water Challenge

• Understanding

• Involvement

• Fundraising

• Great radio

www.wateraid.org

Understanding

844,000,000 without clean drinking water

www.wateraid.org

Involvement

“Tell me and I’ll forget;

show me and I may remember;

involve me and I’ll understand”

www.wateraid.org

One of our inspirations

www.wateraid.org

What might the challenge be?

Put yourselves in their shoes

• No showers, baths or washing for a week

• Carry 20 litres of water for 4 hours per day

• Walk 6 miles each day to and from work

• No running water to drink for a week• Presenters have to fill up bottles and carry with them

• Presenters can only fetch water once a day, from a specific location

www.wateraid.org

What might the challenge be?

Water related activities

• Broadcast from a bath

• Sponsored shower (with a friend)

• Sponsored swim – river, sea, lake or just a pool

• Sponsored sail

• Sponsored kayak / raft / narrow boat

www.wateraid.org

What might the challenge be?

Join a WaterAid activity

• WaterAid 200 takes place on June 16th 2012

• We will have supporters on each of the highest 200 hills & mountains in the UK

www.wateraid.org

Fundraising

What your presenters ask for is up to them …..

… how they’re asking for it …

www.wateraid.org

They won’t be on their own

www.wateraid.org

And as part of that support

• We will take the “winning” presenter to see the work they funded

www.wateraid.org

In Malawi• Malawi: 14.9 million population

• 3 million without water supply• 6.5 million without sanitation• 92 deaths per thousand under 5’s

www.wateraid.org

We do have a target

• One years work in Malawi costs us £1,800,000

• We are looking for a partner who can help us raise £500,000• And DFID match this with £500,000

• And the partnership also means.....

• The £400,000 we can raise from our own supporters• Is matched too by the government

• So your support could earn us another £900,000

www.wateraid.org

In perspective

0.3% of your listeners giving £3 each

www.wateraid.org

We always plan “Thank yous”

http://thanks.wateraid.org/9762.adrian.smith

www.wateraid.org

As part of the Thank You

• We are planning a September radio campaign

• To thank the listeners for their support

• To tell them what they have achieved

• To ask them if they would like to become donors

www.wateraid.org

Planning the September Thank You Campaign

• Our fundraising ratio is 4:1

• The means for every £1 we spend we raise £4

• We are planning to spend £250,000 on the September Thank You campaign

• Based on our target of £1,000,000 for the challenge campaign

www.wateraid.org

Let’s talk to Malawi

www.wateraid.org

We see this as a true Partnership

• WaterAid brings• Unique and compelling content• 690,646 supporters• An opportunity to involve your presenters and listeners• The chance to change one country’s future

• UK commercial radio brings• The opportunity to reach 30 million adults• A track record of presenter led fundraising

• And the government• Doubles our money

Together we can create some great radio

www.wateraid.org

We would like to be Partners

www.wateraid.org

Stan Park

Radio Works36-40 Maple StreetLondonW1T 6HE

0207 907 0670

Registered charity numbers 288701 (England and Wales) and SC039479 (Scotland)