watch this: video marketing that search engines love
DESCRIPTION
Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.TRANSCRIPT
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Video Marketing and TacticsReal Time Marketing & Real Time Results
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Who is The Net Impact?– Twenty years Market Experience– Exceptional Technical Staff– Strong Application Design Skills– Design Expertise– Internet Marketing Expertise– Social Media Expertise– Efforts strongly based upon analytics
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Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?
Facebook:• Geo-targeted & profile advertising• Creating a brand name at the consumer level• Building a community for all to share• Generating leads
Twitter:• Real-time keyword marketing• One-on-one for many to see• Thought leader/ industry knowledge• Generating leads
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YouTube:• Creative Branding • Thought leader• Gain credibility• Targeted and trackable
LinkedIn:• Business driven audience• Industry knowledge• Generating partnerships / employees
Blogs:• Keyword marketing • Thought leader/ industry knowledge• Promotes user generated content• Generating leads and partnerships
Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?
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The ROHO Group: Integrated Campaign
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5 days old, 10 views
ranked #2!
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5 days old, 10 views
ranked #1!
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Optimizing VideosBasics
– Add tags and Titles• Search for the “most popular” of similar videos• “Embrace” their tags• Post a transcript – use subtitles• Use microformats (advanced)
– Keep videos short• Link pieces together as a playlist
– Post on unique url on your site, share to other sites• Vimeo.com, Blinkx.com, Blip.tv, Dailymotion.com …
– Use social media • Post links on Twitter• Share video On Facebook• Share page via Digg.com, Reddit.com, StumbleUpon.com …
– Like blog marketing – find influencers• Contact other bloggers/video marketers• Include links in your own marketing newsletters, emails
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Video is for Search Engines
Properly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results
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You Tube
Digg, Reddit, Stumble..
TwitterLinked In
Blog
Website
Newsletter
Emails
Other bloggers
VimeoBlip…
comments
comments
comments
comments
retweets
comments
comments
comments
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Measuring Results: Web Analytics
FacebookLinkedInTwitterBlogYouTube
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Video Can Create Leads
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Summary
• Videos are a CRITICAL part of web marketing• Videos can be cheap production to high
production• Videos can be optimized for search engines• Videos can be linked to other web assets• Videos can be made popular by your network• Great videos and timely videos go viral