watch indie music videos & discover new artists · watch indie music videos & discover new...
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WATCH INDIE MUSIC VIDEOS & DISCOVER NEW ARTISTS
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SEENSTER is a music video streaming platform, and social media network just like MTV used to
when it began back in 1981.
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GLOBAL SUBSCRIPTION MUSIC SERVICES
68 MILLION USERS
GLOBAL AD BASED MUSIC SERVICES
900 MILLION USERS
E*Source IFPI Global Music Report 2016
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DIGITAL REVENUESStreaming is now mainstream and is the
leading source of revenue for the Global recording music industry.
In total digital accounts for $6.7 billion (USD) driven from the 45.2% surge in streaming
revenues in 2015.IFPI Music Report
http://www.ifpi.org/downloads/GMR2016.pdf
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SMARTPHONES ARE USED EVERYWHERE AND DEMAND IS GROWING FAST!
Demand is set to grow 5X in North America by 2021.
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BUSINESS MODEL
SUBSCRIPTION
A paid subscription service is offered that will cost $7.99 a month per user but a free tier is open as an option but users will be forced to see ads.
MARKET GOAL
3 Million users in the first year in the US and UK only with 10-20% projected to sign up for the subscription service. Total approx $3 Million.
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ARTISTS / BANDS
Artist / Band profiles where they can talk directly to fans,
sell merchandise, concert tickets and send
exclusively invites to shows.
xtc S
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ANALYTICSSite traffic, engagement rates will be measured through click-throughs, push notifications and site visits.
Artist and bands can see detailed data analytics of their profile views by fans, video streams, post views, sales , brand value and trends.
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COMPETITION
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SEGMENT
Indie, Alternative, British Rock, Metal rule Spotify but the genres are mostly ignored by VEVO. SEENSTER will give what the people want.
TARGET
Young adults 18 - 35 from the United States and United Kingdom who use social media and love to watch music videos.
S T
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APOLITICAL SOCIAL MEDIA
PLATFORM
Concentrate on streaming music videos not on the political affiliation of the
user of the site.
POSITION
BCTfGpYU
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SCREENSHOT
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mC
W
78Management &
Content Creation
CDN Network & Cloud Data
Storage
CDN Network & Cloud Data
Storage
End Users
World Wide Web
k
X X
k
CORE STRUCTURE
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KEVIN RAMON JOHNSONGLOBAL EXECUTIVE MBADigital Media Technologies (IoT, Big Data & Analytics)Wharton, Johns Hopkins, Yonsei, Geneva, California
PARALEGAL STUDIESMusic Business and Intellectual Property LawBerklee, Pennsylvania, Harvard and Canadian Business School
KAJE’S EXPERTISE IS IN MUSIC, MEDIA & MOVIES A self regulating individual who desires to be a lifelong learner who seeks to raise the standard at every given opportunity.
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All copyrighted material and images used in this report are for educational purposes only and its use is protected under
17 U.S. Code § 107 - Limitations on exclusive rights: Fair use