recycling for rewardsMarianne Ho, Leanne Li, Thomas Wong

45% of waste dumped daily is Domestic

Special 9%

Construction 25%

Industrial 5%

Commercial 16%

Domestic!45%

How might we encourage households

to recycle more?

The App

What’s in it for the housewives? the maids?

Savings for their favourite stores

Personal recycling tracker

Chance to win big prizes

More coupons and discounts

And an app with:

What’s in it for the supermarkets and brand sponsors?

Save on printing,distribution costs

Advertise across Hong Kong

Some Ad Rates in HK…• $1,500 - $16,000 HKD per panel per week for

advertisement in the HK MTR

• Up to 832,000 per year

• $5,200 - $27,000 HKD per bus shelter per week

• Up to 1.4 million per year

• $16,500 HKD per tramcar per week

• Up to 858,000 per year

Hong Kong companies spent $43.1 billion dollars

on advertising in 2013.

Sustainable Brand Reputation

Reach those who spend the most

What’s in it for the government?

Landfills in Hong Kong

$6B to build $400 M/year to maintain 20 years life expectancy

-Environmental Protection Dept

47% Recyclable.

Others 11%

Putrescibles 42%

Plastic!20%Paper!

21%

Glass, Metal!6%

47% 2.61 M tonnes

39% 2.16 M tonnes

8% 460,000 tonnes

HK$ 1.28B!HK$ 160M per 1%

-

HK$2,778/tonne

…a non-profit to address Hong Kong’s waste issue

The End. Thank you!