washington d.c. keynote presentation
Post on 21-Oct-2014
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TRANSCRIPT
• We hope to inspire women to give, connect and create an environment to promote breast health awareness through charitable giving.
Goals
Connect Plastic surgeons with their local community
Provide a method for women to give both emotionally and tangibly to their community
What do we have that is unique?
Skills?
Patients!
BRAS
WHAT DO PATIENTS DO WITH THIER BRAS?
TABOO
IS THIS ACCEPTABLE TO COLLECT OR GIVE AWAY?
MANY CALLS TO LOCAL AND NATIONAL ORGANIZATIONS
FINALLY
A B
FINALLY
A BINTERESTING
How can I connect donor to receiver
meaningfully?
B.I.N.B.
I.
N.
ra
dentification
umber
Organization/Flow
Certification
Partner with dry cleaner
Sort/Prepare
Partner with bra fitter
Distribution
DONOR
1) Donates Bra2) Gives a date
3) Writes Words of Encouragement
Drop boxes
Box locations
What have we changed?
Erased a Taboo
New paradigm in philanthropy
have we achieved our goals?
Tightened the connection of a Plastic Surgeon to their community
Connecting women to women in a powerful emotional way
How does it work?
Events:Marathons
Competitions
Bra Ball
BUSINESS
Donate on line
Donate in Person
Events
Online
Steady Increase: Dec unique visitors/mo 50April unique visitors/mo 200
Donate in Person
Box in office
Box at drycleaners
Box at Bra Fitter
Events
Marathon Booth
Hospital vs Hospital
Country Club vs Country Club
Scalable
Boxes with content
Web with “webestate”
Future
International Breast Reconstruction Foundation