Key Activities and Structure

Organizational StructureWhat roles?

CEOAndré

Pereira

Marketing

Catarina Roleta

C&Q Managem

entInes Star

Finance

Eduardo Luizi

Logistics

Felix Wagner

Goals: Bring the company's vision to lifeDevelop an efficient tech system to support baseline activityStrategic Tasks:Strategic plan Partnership relationsTactical Tasks: Closure of exclusivity deals with laundriesTo create an innovative platform for baseline activities

Goals: Uncover the needBrand awarenessBrand identity

Strategic Tasks:BM activitiesBrand’s messagePositioning

Tactical Tasks: Marketing ResearchTendenciesTPC

Goals: Optimizing customers’ experienceStrategic Tasks:Identifying customer’s needs, wishes and dreamsFollow up on issues and suggestionsTactical Tasks: Quality Man.Statistical Analysis

André Pereira Catarina Roleta Inês Sfar

Goals: Yearly profit growth of 15%Reduce costs in a constant basis

Strategic Tasks:New sourcesFirm’s assets Tactical Tasks: Credit and Cash ManReceipt of payments and funds

Goals: Dynamic logistics systemsConstantly smooth running businessStrategic Tasks:Ensure smooth operationsReliable on-time oper.Tactical Tasks: Logistics Management, Operations Management

Eduardo Luizi Felix Wagner

Value Chain

Finance & AccountingCustomer Support

Long-Term PlanningHuman Resources

Mar

ketin

g &

Sale

s

IT

(App

M

aint

.)Lo

gist

ics

Partn

er

Dev.

& M

aint

.

Support Activiti

es

Main Activities

Process Map - Individuals

Log In App

Choose Options

Choose Pick-Up

& Delivery

Time

Pick-Up Back Delivery

Instant automat

ed Payment

Order Received

Calculate Route

Pick-Up at Customer

Delivery to

LaundryPick-Up at Laundry

Customer Internal

Process Map - Companies

Log In App Define Time Pick-Up Back Delivery

Monthly Payment

Order Received

Calculate Route

Pick-Up at

Company

Delivery to

Laundry

Pick-Up at

Laundry

Company Internal