Validation SeriesHypothesis

Color GuideBlue – Customer Segments

Green – Key PartnersRed – Cost structure

Orange – Revenue StreamsPurple – Key Resources

1 st Hypothesis iteration

New Hypothesis:

Impact Matrix:

10 15 20 25

12 16 20

9 12 15

4 8 10

Impact if Invalid

Prob

abili

ty o

f bei

ng In

valid

H.1

H.2

H.3 H.4

H.5

H.6H.7

H.8

H.9

H.10

H.11

Very Low Low Average High Very High

V

ery

Low

Low

Ave

rage

High

V

ery

High