warum acquia kopie
TRANSCRIPT
![Page 1: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/1.jpg)
Die ‘5 Schlüssel’ zum Erfolg einer Digital- Business-Plattform”
![Page 2: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/2.jpg)
Acquia unterstützt Sie dabei, Social Engagement, Content und E-Commerce
in Ihre Multi-Channel/ Omnichannel und digitalen Strategien zu integrieren
Digital Business Plattform
![Page 3: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/3.jpg)
Seien Sie ‘agil’: Die digitale Welt wird immer schneller und schneller…
SOCIAL NETWORKSMARTPHONE
TABLET
INTERNET
PAAS/SAAS
CONNECTED TV
RADIO
GAME CONSOLE
By PatrickSmithPhotography
CLOUD
SMART WATCH
GAMIFICATION
![Page 4: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/4.jpg)
In 2020, 50 billionsOf connected devices
(Orange sources)
By PatrickSmithPhotography
The World change…
AGILITÄT: Wir leben in einer immer stärker vernetzten Welt…
![Page 5: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/5.jpg)
Seien Sie ‘Mobile’: Denken Sie daran: ‘Mobile First’ und ermöglichen Sie Ihren Kunden, durchgängig
integrierte Cross-Channel Erlebnisse
Flickr : By heαrtbreaker
In 2014, most of Internet access come from Mobile devices
![Page 6: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/6.jpg)
Great !I like that, I recommend you……
I like the FranceTV Tour de France Multi-cast
The support is bad !
Too bad ! .
Oh this product is fatastic !!. Woah !
The user is a “ConsumActor”
+1.7b people are using Social Network
Seien Sie SOCIAL : User sind Ihre besten Markenbotschafter!
Fantastic!
![Page 7: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/7.jpg)
77%+ of the Web sites are not using Personalization !
Seien Sie ‘anders’: USER wollen “individuell” sein!
![Page 8: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/8.jpg)
SIE haben es in der Hand
Source 2013 : Kanter Media
POEM : Forrester Research Model
![Page 9: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/9.jpg)
User Generated
Content
SEO
Analytics Marketing Automation
Personalization Multi-channel
Rich Media
CRM
CONTENT
COMMUNITY
COMMERCE
… 3 C's
Acquia unterstützt diese am Markt immer stärker zunehmende Konvergenz durch eine einheitliche Plattform ...
![Page 10: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/10.jpg)
4 Key Points to succeed in
your
Digital Transformatio
n
Was macht den digitalen Erfolg aus?
#1 Funktional i tät und Agi l i tät
#2 Flexibi l i tät und Integration
#3 Performance
#4 Mult i -channel & cross-channel &
Omnichannel
#5 ‘Personal ized experiences’
![Page 11: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/11.jpg)
Brand-, Campaign-, Promotion-
Webseiten schneller und
kosteneffizienter lauchen
1# Funktionalität und Agilität
![Page 12: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/12.jpg)
Herausforderungen im digitalen Marketing....
Define and create
Deliver & deploy Experiences
Manage & maintain
... und dabei IT nicht außer Acht lassen!
![Page 13: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/13.jpg)
300+
Warner Music Group artist websites, 3 site templates, total creative freedom
Managen und kontrollieren Sie Ihre Digital Experiences
![Page 14: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/14.jpg)
Content – Commerce - Community
# 2 Flexibilität / Integration
![Page 15: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/15.jpg)
SIE entscheidenEinfache Integration mit externer Software
Acquia Digital Business Platform
Measure & report
![Page 16: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/16.jpg)
Timex 2012These are our products !
Timex 2013This is your life.
![Page 17: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/17.jpg)
Hosting mit 24/7 Support und Performance Audits
3# Performance
![Page 18: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/18.jpg)
Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.
34M
![Page 19: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/19.jpg)
Verbinden Sie digital Experiences
#4 Multi-channel / Cross-channel / Omnichannel
![Page 20: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/20.jpg)
Multi-channelCross-
channel
![Page 21: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/21.jpg)
Schaffen Sie RELEVANZ für USER
5# Personalized experiences
![Page 22: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/22.jpg)
4 Key Points to succeed in
your
Digital Transformatio
n
• Time to market• Kosteneffizienz• 3 C's - Konvergenz
durch eine einheitliche Plattform
![Page 23: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/23.jpg)
Media Entertainment Public Sector Higher Ed
Some Customer references
![Page 24: Warum acquia kopie](https://reader033.vdocuments.site/reader033/viewer/2022060118/558c86bad8b42a0c078b46b6/html5/thumbnails/24.jpg)
High Tech Life Sciences Financial Services Others
Some Customer references