warren smith, resume presentation

Warren Smith Review

04/13/2023 Warren Smith (703) 829 0371 2

ContentsAugust 8, 2012

Background

Review of my background in product

management and operations

Differentiators Agile in Action Q&A / Next Steps

My perception on how I am different than most candidates

Three examples of how I successfully implemented Agile

product management

Your questions, my answers

and a general discussion on business

goals

Warren Smith (703) 829 0371 3

Experience

04/13/2023

INTERNEX COMMUNICATIONS

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BackgroundEntrepreneurial beginnings

2010

-Pre

sent

GoodChime General Manager

AcuStream Vice President of Product and Marketing

2000

-201

0

Network Solutions Director of Product Management

America Online Director of Market Strategy

1993

-199

9

CareerBuilder Product Manager

Internex Communications Founder

Founder

Part of a senior project, founded a web design and hosting company, solid client list including Neiman Marcus and several car dealers.

Sold to UUNET/MCI in 1996. Worked for MCI’s advertising agency as part of acquisition, who was managing CareerBuilder’s launch campaign.

INTERNEX COMMUNICATIONS

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BackgroundApplying both technical and marketing skillsfor a successful startup

2010

-Pre

sent



2000

-201

0



1993

-199

9


As hire #13, was the lead developer and product marketing owner. Self given title of Product Manager

First developed then managed the team responsible for “Post a Job” function, then managed the design of the website, API into CareerPath and Washington Post. Also managed creation of all customer-employer and consumer-job seeker marketing material.

Rung the bell with launch team in May 1999.


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BackgroundMaintaining revenue for a struggling innovator

2010

-Pre

sent



2000

-201

0



1993

-199

9


Director of Business Planning & Strategy

Defined new strategy-development and business-modeling processes that were applied across six business units in the AOL Commerce Division. Assumed full P&L responsibility for operations and managed the transition from a proprietary subscriber network to an open network for AOL.com.

• Put in place a product-management process that included a full life cycle management process and created programs, policies, and procedures for cash-in revenue tracking, a new practice at AOL.

• Led cross-functional teams that created programs to increase Travel Department revenues by 30% in 2003 and Auto Department revenues by 17% in the same year.

• Worked with retained consultants and market analysts to measure performance against commitment for 95 initiatives across 11 business groups.


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BackgroundCreating a new source of revenuefor a known leader

2010

-Pre

sent



2000

-201

0



1993

-199

9



Director of Product Management

Effectively served as General Manager and led teams between 10-100 for design, launch, and marketing of Web Professional, Web Presence, and eCommerce products that have been judged best in class.

• Determined market-share goals and generated revenue forecasts using primary and secondary research as the basis for product discussions, leading multidisciplinary teams to achieve common corporate goals.

• Had full P&L responsibility for the business unit.

• Owned the process of creating a product roadmap for the company during a period of rapid growth and launched the first product using such tools as XP, SCRUM, and Agile Modeling. Managed all day-to-day operations and defined strategies for competitive product development and pricing.

• Developed the new business unit from zero to more than $60M in annual sales, achieving year-over-year increases of approximately 60% annually during 2007 and 2008.

• Received the 2009 Best Portal Award for LinkTogether (http://www.webaward.org/winner.asp?eid=13040).

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BackgroundApplying my product and operationsskills in a new market

2010

-Pre

sent



2000

-201

0



1993

-199

9



Vice President of Product and Marketing

Lead all product management, software development and marketing efforts for fast paced startup.

• Led the transition of all software development from a high-cost enterprise provider to a low-cost solution outsourced through India and Manila.

• Produced all marketing materials supporting the first product launch, including website redesign, fact sheet, product pitch video, social media campaign, trade show creative and radio spots

• Developed a product-management, marketing communications and client services portal using Sharepoint that forced consistency and discipline both internally and with all customers and partners.

• Acted as the lead spokesperson and product evangelist for the press, conferences and social media.

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BackgroundDeveloping a product and brand from the ground up

2010

-Pre

sent



2000

-201

0



1993

-199

9



General Manager

Successfully built all operations from the ground up including all software development, marketing, VC funding, customer support, recruitment and operations, growing company from 1 to 25 employees in 6 months.

•Managed software development, marketing, client services, customer support and training across 3 counties and 11 employees in only 5 months.

•Developed Go-To-Market plan, formal business model and all investor facing collateral

•Successfully gained seed and Series A funding, presenting to personal network of VCs and private investors

•Negotiated and directed contracts and partnerships with worldwide vendors and partners, including Tata and JWT in India, High10 PR in New York, Creative Artists Agency and WME in Los Angeles.

•Established product requirements for both software and hardware solutions, utilizing offshore development teams in Manila, India and South America

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Education

Bachelor of Science, Business Administration MBA, Information Technology

GPA: 3.86Focused on marketing and computer

science. Turned senior project into profitable business.

GPA: 3.50Focused on information technology and

finance. Completely financed by CareerBuilder’s founder Rob McGovern

(a UMD alumni)

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Quasi ProfessionalCreative and Analytical

1999 2001 2009 2010

Forest IslandFounded startup

incubation and seed funding firm.

CPAAs part of the P&L effort

at AOL, I passed the Virginia CPA test

ScreenplayWrote and submitted an original screenplay which

turned into a small production movie called

The Final Equation

India IDManaged the UI for the AADHAAR effort in India

2007

Agile CertAs part of Network Solutions training

program, I obtained Agile Product Management certification from the

AIPMM

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What product management is to meFormalizing an idea

Innovationstrategy

Developmentof product ideas

Ideascreening

Concept development and

test phaseMarketing strategy

Analysis ofmarketability

Productdevelopment

Testingin test market environment

Product launch

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What product management is to meDeveloping a road map

Public

Beta

Alpha

Phase 2

M&A

Goal

Idea

Growth

Plan

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What product management is to meDeveloping and enforcing the project plan

Back

end

Develop database

Develop Rules

Secure Hosting Environ

Fron

t End

Design Mocks

Setup Opensource

Develop Wireframes

Mar

ketin

g

Test Positioning

Develop Positioning

Design Collateral

Sep 11Aug 11Jul 11Jun 11May 11

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What product management is to meAgile software development and operations

Core of Agile

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

Benefits of Agile

Quick launch (make mistakes quickly, fix them even quicker)

Supports both small and large revisions, both new and maintenance needs

Customer Focused

Most Important Components

1. Customer satisfaction2. Flexibility to change

requirements, even late in development

3. Working software is delivered frequently

4. Working software is the principal measure of progress

5. Projects are built around motivated intelligent individuals

6. Simplicity- The art of maximizing the amount of work not done - is essential

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What product management is to meManaging a disparate team towards a common goal

Idea DeployGate

1Gate

2Gate

3Gate

4Gate

5Stage

1Stage

2Stage

3Stage

4Stage

5

Buyoff

Decision onBusiness

Case

PostDevelopment

Review

Precommer-cialisationBusinessAnalysis

PostImplement.

Review

Wireframes ProductRequirements

Doc

Development Testing &Validation

Full Production& Market Launch

SecondScreen

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What product management is to meDeveloping a business model that makes sense

Premium Price Strategy

Absorption Strategy

Penetration Strategy

Low Price Strategy

„Follow the Free“Strategy

Financial Modeling Investor Collateral

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What product management is to meDay to day operations, both strategtic and tactical

Development of new Markets or Market niches

Increase and Recovery of Market Shares

Revenue Optimization

Competitive Analysis

Recruitment and Reorg

Reputation ManagementImage

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Diplomatic Management StyleEncourage consesus over authority

Make the complex simple

Influential cross discipline network

DifferentiatorsOrganized, Tactful, Energetic

Execution Oriented – always working with the end goal in mind

Experience across business unitsdesign, marketing, financial

Gantt chart mindsetSteadily making progress

Customer Focused

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Product Management in Action, 3 examplesEfficient, Low Resources, Award Winning

Before After

2 releases a year 18 releases a year

No time for maintenance

Maintenance assumed in small releases

20 person development team

5 person development team

9th in class 2nd in class

No awards Best Portal Award

Before After

Single Point of Failure Shared responsibility across individuals

No time to address growing number of bugs

Time left over for website redesign AND bugs

All stateside, expensive team, $300K

Offshore 5 person team, $30,000

Patent Denied Patent Accepted (documentation)

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Continuing Success in Startups across marketsApplied to Startups and Know Entities

Quick to adapt to change and new requests

Rapid Application Development, 10 week cycle

Consumer feedback during the entire process

Easy to duplicate across teams (concept, UI, programming, integration, QA, UAT, deploy)

Small team by design

Award winning

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Quick ReviewHighlights and Differentiators

Broad Experience

16 years of product and operations

experience in both corporate and startup

cultures across technology and

healthcare

Results Focused Large Network Diplomatic Style

Certified in both Agile product management and web design, I have

the unique ability to design platforms that are easy to use and

drive revenue

With tenure from AOL and Network

Solutions, I am able to rely on my large and experienced network to remedy financial, marketing, investing, human resources and

operational issues

Supports consesus over authoritarian decision making,

collaboration over single point of failure

and transparent communications

warren smith, resume presentation

Technology

product roadmap

pl vice president of

marketing responsibility

management discussion

marketing skillsfor

marketing materials

warren smith review

new strategydevelopment