warehouse functions
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Warehousing Functions
Warehouses
Material
handling
Storage
function
Customer
service
Information
transfer
Temporary PermanentReceive goods
Identify goods
Sort goods
Despatch to storage
Hold inventory
Recall, select goods
Marshal the shipment
Despatch the shipment
Prepare records and
advices
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Purpose of Warehousing
To provide desired level of customer service
at the lowest possible total cost
It is that part of the firms logistics system that
stores products (RM, Packing Materials, WIP,FG) at and between point of origin and point of
consumption and provides info to management
on the status, condition and disposition of items
being stored
Distribution warehousing relates mainly to FG
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Reasons for WarehousingService related Cost related
Maintain source of supply
Support customer service
policies
Meet changing market
conditions
Overcome time and space
differentials
Support JIT programs of
suppliers and customers
Provide customers with the right
mix of products at all timesTemporary storage of materials
to be disposed or re-cycled
Achieve production economies
Achieve transportation
economies
Take advantage ofQuantity
Purchase discounts and forward
buys
Least Logistics cost for a desired
level of customer service
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Warehouses
Support manufacturing
Mix products from multiple facilities for
shipment to a single customer
Break-bulk
Aggregate
Used more as a flow-thru point than as ahoarding point
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Distribution Warehousing
The objective is to set up a network ofwarehouses closest to the customerlocations to service markets better andminimise cost
Could be C&FA s, depots or distribution centers
Macro location strategies: Market positioned
Production positioned Intermediately positioned
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Distribution Center
Warehouse designed to speed the flow ofgoods and avoid unnecessary costs
Speeds bulk-breaking to avoid inventory
carrying costs Helps to centralise control and co-
ordination of logistics activities
Products can also be cross-docked (onevehicle to another)
Market positioned..
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Market Positioned
Warehouses located nearest to the finalcustomer
Factors influencing are:
Ordercycle time
Transportation costs
Sensitivity of the product
Ordersize Levels ofcustomer service offered
Production positioned.
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Production Positioned
Warehouses located close to the productionfacilities or supply sources
Not the same level of customer service as theearlier one
Serve as points of aggregation / collection forproducts made in a number of plants
Factors influencing are:
Perishability of raw materials Number of products in the product mix
Assortments ordered by customers
Transport consolidation rates ex; FTL
In between
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Intermediate Positioned
Mid point locations between the final customer
and the producer
High customer service levels possible even if
products made in number of units
Other macro approaches look at cost
minimisation or cost and demand elements tomaximise profitability
Transportation management.
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Transportation
Very important in the Logistics function: Movement across space or distance adds value to
products
Transportation provides time and place utility Role of transportation includes:
Provides opportunity for growth under competitiveconditions
Deeperpenetration into markets Wider distribution means greater demand
Can influence product prices favourably
Principles.
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Transportation Principles
Continuous flow
Optimise unit of cargo - stackability
Maximum vehicle unit capacity utilization
Adaptation of vehicle unit to volume andnature of traffic
Standardisation
Compatibility of unit load equipment
Minimum ofdead weight to total weight
Maximum utilization of capital, equipment andpersonnel
Process.
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The Selection Criteria
Environmental analysis: shipper, carrier,
government regulations, public influence
Deciding objectives
Selecting mode
Select transport type within the mode
Define functions of transport
Evaluation and control customer perception /satisfaction, best practice benchmarking
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Cost Factors
Can be product related or market related.
Product related: density, stowability, ease ordifficulty of handling and liability
Market related: competition, location of markets,Government regulations, traffic in and out of themarket, seasonality of movements and impacton customer service
Five prominent modes: Road, rail, air, water and pipeline.
Sixth one is use of Ropeways
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Customer Service Factors
Consistency, dependability
Transit time
Coverage door-to-door for example Flexibility in handling a range of products
Loss and damage performance
Additional services provided
Reverse logistics
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Reverse Logistics
Movement of goods from the market or customerback to the company
The need: Increased awareness of the environment
Stringent legislation For some it is part of the business
Profitability of dealing with scrap, surplus
Surplus, obsolescence can result due to:
Over optimistic sales forecasts, change in productspecs, errors in estimating material usage, losses inprocessing or overbuying based on incentives
Comparison of modes
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Advantages of Rail
Economy more so for goods over long
distances
Efficiency of energy
Reliability not affected by weather
conditions
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Disadvantages
Uneconomical forsmall shipments and
short distances
Not suitable forremote stations
Costly terminal handling facilities
Inflexible time schedules
Road transport..
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Road Freight Advantages
Through movement direct from consignor toconsignee, no transshipment
Flexibility routes and loading routines can be
easily altered, operate day and night Less capital costs for own fleet + immunity
from industrial action
Fast turn-around if articulated units like
tractors and trailers are used Minimum delays
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Disadvantages
Susceptibility to weather and road conditions
in spite of the best protection
Unsuitability for heavy loads rail transport
more economical for bulk loads Unsuitability for long distances again the rail
telescopic rates are more favourable
Air transport.
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Air Transport Advantages
Fastermode
Reduction in cost particularly inventory
Broad service range
Increasing capabilities
Disadvantages:
High cost
Weather affects flight conditions
Limitations on heavy consignments
Water transport
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Water Transport
Advantages:
Mass movement ofbulk
Lowest freight cost
Preferred forlong haul of low value commodities Disadvantages:
Not for quick transit
Suitable forcertain types on commodities only
Pipeline.
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Pipeline Movement
Advantages: Reliable, continuous, all weathertransport
Low energy consumption hence low cost
Low maintenance and operating costs
Underground, no space problem Can traverse difficult terrain
Minimal transit losses
Operation round the clock, safe
Economies of scale double the throughput for only30% additional cost
Disadvantage is in the investment cost
Ropeways.
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Ropeways
Advantages: In hilly or inaccessible areas
Long and circuitous routes with streams / deepvalleys
Forcommodities capable of movement in ropewaybuckets
Short haulages of less than 50 kms
Areas where other carriers are uneconomical
Disadvantages: Heavy investments Limitations on size and quantity of haul
How to decide on the right carrier?
C i S l ti
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Carrier Selection
Traffic Related Shipper related Service related
Length of haul
Consignment weight
Dimensions
Value
Urgency
Regularity of
shipment
Fragility
Toxicity
Perishability
Type of packingSpecial handling
required
Size of firm
Investment priorities
Marketing strategy
Network of
production and
distribution
Availability of rail
sidings
Stockholding policy
Management
structureSystem of carrier
evaluation
Speed (transit time)
Reliability
Cost
Customer relationship
Geographical coverage
Accessibility
Availability of special
vehicles / equipment
Monitoring of goods
Unitisation
Ancillary services bulkbreaking, storage
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Chart of Relative Merits
Parameter Weight
age
Rail Road Air Water Pipe
line
Rope
way
Speed 30 5 6 8 4 3 3
Versatility 10 6 8 5 6 3 2
Reliability 20 6 8 5 5 7 4
Availability 10 7 8 5 6 3 2
Continuity of
service
10 6 7 5 5 8 3
Distribution cost 20 4 5 6 6 7 8
Total score 10 5.4 6.7 5.1 5.1 5.1 4.0
Overall ranking 10 2 1 4 5 5 6
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Key Learnings
Support to customer service has evolved frommaterials management to logistics and to supplychain management
Production and marketing are the two internalcustomers of Logistics
Logistics also has a direct impact on thefinancials of a company
Three important functions of logistics areinventory management, warehousing andtransportation
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Key Learnings
Inventory directly supports customer servicebut also adds to the cost and has to bemanaged carefully
Warehousing provides the place utility and
works as a balance between production andmeeting customer needs
Transportation supports the place and timeutility and uses different modes to reach the
products to the consumer Modern day supply chains integrate the
operations of a firm, its suppliers andcustomers