CaseFinder

Slice & dice over 12,000 award-winning effectiveness case studies for insights and evidence.

Your global authority on advertising and media effectiveness

WARC helps Academic Institutions:

Educate students, inform teaching and drive researchAccess thousands of case studies showcasing the winning campaigns of living brandsBest practice reference library offers thousands of papers across every aspect of marketing communicationsUse research papers from peers and know-how from practitioners to enhance the learning of your students

Get global ad spend data for the last 35 years, forecast reports, media cost comparisons and industry benchmarks.

ExclusiveAd Spend Data

Get industry- specific insights so you can quickly see how brands are advertising successfully.

Brand & CategoryIntelligence

Best PracticeBriefs & Webinars

250+ best practice articles & a range of interactive presentations on how to tackle key marketing challenges.

Analysis of topical issues trending and we cover 100+ of the biggest events worldwide.

Trend andEvent Reports

What you get with WARC:

Where does our content come from?

WARC partners with over 50 leading organisations from around the world, who provide us with the latest industry thinking, award-winning effectiveness case studies and rigorous research, including:

Who uses WARC?

�e depth and global breadth of the content on WARC is impressive. It is a very useful intelligence reference for any serious student of marketing.John A QuelchProfessor of Business AdministrationHarvard Business School

Byron SharpProfessor of Marketing SciencesUniversity of South Australia

When I want the current thinking and debate on any advertising topic, WARC is the �rst place I look.

WARC is an online, subscription based knowledge service that acts as a living textbook of advertising and marketing best practices, evidence and insights.

We cover 100+ of the biggest events worldwide so you know what the biggest and best brands are doing.

MarketingConferenceCoverage

Visit: www.warc.com Contact: +1 202 778 0680 Email: enquiries@warc.com

CASE STUDIESSearch over 10,000 global case studies of award-winning marketing strategies, to pinpoint the ideas and evidence you need.

TOPICS & TRENDSOur content is organised around 11 broad subject areas and these are subdivided into over 100 topics. This index will make the content you need easier for you to find. Each page offers key reading, plus articles, research and case studies on that topic. Browse by subject, plus access the latest best practice guides and read in-depth reports on major brand owners.

FORECASTS & DATAView comprehensive historic and forecast advertising expenditure data together with global media cost data. Build bespoke spreadsheets or takeaway charts.

EVENTS & WEBINARSAccess detailed conference reports from all the key events influencing the marketing world. View Warc’s series of in-depth webinars which will get you up to speed on the latest major marketing themes.

www.warc.comIdeas and evidence for educational excellence

Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.

• Access thousands of real-world case studies showcasing the winning campaigns of leading brands.

• A comprehensive resource offering thousands of papers across every aspect of marketing communications, consumers and their behaviour.

• Use research papers from peers and know-how from practitioners to enhance the learning of your students.

Find out what our

clients say overleaf…

Contact the Educational Services TeamAmericas +1 202 778 0680 | EMEA +44 20 7467 8100 | Asia Pac +65 3157 6200

enquiries@warc.com | www.warc.com

Warc is like a Google for marketing people. Philip Kotler, Kellogg School of Management, Northwestern University

When I want the current thinking and debate on any advertising topic, Warc is the first place I look. Byron Sharp, Professor of Marketing Sciences, University of South Australia The depth and global breadth of the content on Warc is

impressive. It is a very useful intelligence reference for any serious student of marketing.John A Quelch, Professor of Business Administration, Harvard Business School

Warc is a superb resource for any marketing lecturer as the wealth of information is impressive, presented in an easily accessible format. Nicola Gittins, Senior Marketing Lecturer, Birmingham City University

Academic pricing is available on the warc.com service for all your students, faculty and staff.

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